Connect with us
Prague Gaming & TECH Summit 2024

Canada

PLAYMAKER HIRES HEAD OF MONETIZATION TO ENHANCE REVENUE GENERATING CAPABILITIES ACROSS ITS PORTFOLIO OF DIGITAL SPORTS MEDIA ASSETS

Published

on

Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF)  (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, is pleased to announce that it has hired Felipe Cortelezzi as its new Head of Monetization. Mr. Cortelezzi will maximize revenue-generating capabilities across Playmaker’s portfolio of digital sports media assets, and his efforts will bring immense value to corporate advertisers and sports betting operators looking to access Playmaker’s vast ecosystem of highly engaged sports fans.

Mr. Cortelezzi brings to this role a deep understanding of multiplatform advertising sales, publisher Ad operations and performance, affiliate partnership generation, and video-based media distribution. Most recently, Mr. Cortelezzi served as Director, AVOD Monetization & Operations at ViacomCBS where he led the process for the sale and placement of a variety of advertising campaigns on ViacomCBS video-based content, including some of the most-watched video and television content throughout the Americas. Prior to his role at ViacomCBS, Mr. Cortelezzi held various leadership positions in sales and advertising throughout Argentina, South Africa, and the U.S.

In his new role as Head of Monetization at Playmaker, Mr. Cortelezzi will have direct oversight for monetization efforts across Playmaker’s portfolio of sports media brands throughout North America and Latin America. Playmaker’s brands in the aggregate generated over 210 million web sessions from 85 million unique users in December 2021, and its owned and operated social media presence is in excess of 100 million followers across Facebook, Instagram, Twitter, YouTube, Twitch, and TikTok.

Playmaker’s monetization capabilities are powered by Bench, an in-house tech stack that includes best-in-class technology tools integrated into a software platform that is designed to enhance user engagement and supercharge monetization. Bench is currently operational for Playmaker brands, Futbol Sites (Latin America) and Yardbarker (U.S.) and the migration of monetization of The Nation Network (Canada) is in process. Once fully implemented, Bench, along with the expertise of Mr. Cortelezzi and Playmaker’s ad operations team, will provide industry-leading monetization capabilities for Playmaker.

“We are very happy to add Felipe to the Playmaker team. I have known Felipe for more than 15 years and I deeply believe in his professional and personal skills and everything he can contribute to Playmaker,” commented Federico Grinberg, EVP of Playmaker and CEO of Futbol Sites, a Playmaker brand. “In his role, Felipe will help to quickly unify and scale the monetization capabilities of Playmaker Bench across all of Playmaker’s assets.”

Advertisement

“To succeed we need to have the best team and we are fortunate to have the opportunity to add someone with Felipe’s capability and experience,” said Jordan Gnat, CEO of Playmaker. “We will continue to add the best and brightest to the Playmaker family.”
As regulated sports betting continues to become more widely adopted throughout the Americas, Playmaker will monetize its web-based and social media platforms through more affiliate revenue partnerships, for which Mr. Cortelezzi will be instrumental in executing on. Mr. Cortelezzi will report to Federico Grinberg, and he will be based in Miami, FL.

Powered by WPeMatico

Continue Reading
Advertisement

AGA

DraftKings Set to Launch Mobile Sports Betting in North Carolina on March 11

Published

on

draftkings-set-to-launch-mobile-sports-betting-in-north-carolina-on-march-11

 

Today, DraftKings Incorporated (DraftKings) (Nasdaq: DKNG) announced plans to launch its top-rated online sportsbook in North Carolina on March 11, 2024. This announcement is the culmination of DraftKings’ continued work with stakeholders and regulators across North Carolina to offer fans a responsible form of sports betting. Earlier this year, DraftKings and NASCAR agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state. Once live in North Carolina, the DraftKings Sportsbook will be available in 27 United States states, in addition to Ontario, Canada.

North Carolina is known for its strong sports culture, housing the majority of the NASCAR industry, professional teams in the NFL, NBA and NHL as well as several universities competing at the Division-I level. Starting from March 11, DraftKings will provide eligible fans in the state several new and responsible ways to get in on the action. DraftKings’ online sportsbook provides a wide variety of betting markets and key offerings such as same-game parlays, in-game betting, special odds boosts and more on a safe, regulated platform with various customer protections in place such as deposit and time limits, access to responsible gaming resource materials, cool off and self-exclusion features along with DraftKings’ all new My Stat Sheet, an innovative responsible gaming feature that shows customers exactly how much time they’ve spent on DraftKings and the total amount of deposits they’ve placed on the platform.

“With the NCAA Tournament right around the corner and the NASCAR season in full throttle, we are thrilled to be launching our top-rated sportsbook app in North Carolina,” the President for DraftKings North America, Matt Kalish, said. “‘The Tar Heel State’ is home to a passionate fanbase and some of the most iconic college basketball programs of all time, making this an exciting time to introduce legalized online sports betting. We’re proud to be working alongside NASCAR as our market access partner and look forward to enhancing the fan experience across North Carolina with a fun, safe and seamless sports betting product.”

To celebrate the launch of legalized mobile sports betting going live in North Carolina, DraftKings, in collaboration with NASCAR, is teaming up with Carolina Panthers legend Greg Olsen for a ceremonial first bet on March 11, 2024. The event will take place at the NASCAR Hall of Fame in Charlotte and feature remarks from Olsen as well as DraftKings Chief Commercial Officer Jeremy Elbaum and North Carolina State Representative Zack Hawkins.

Advertisement

In addition to hosting the ceremonial first bet in North Carolina on March 11, DraftKings is also recognizing Problem Gambling Awareness Month (PGAM) in March, led by the National Council on Problem Gambling (NCPG) to increase public awareness of problem gaming and the availability of prevention, treatment and recovery services. DraftKings works closely with the NCPG to highlight the company’s responsible gaming initiatives and resources such as cool offs, limitations, key partnerships and mental health services.

Both active members of the American Gaming Association (AGA), DraftKings and NASCAR are committed to promoting the AGA’s Have A Game Plan: Bet Responsibly public service campaign, which educates customers on responsible gaming best practices such as establishing and adhering to a budget and only engaging with legal, regulated operators. DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine and innovate through the DraftKings SERVES program.

Eligible customers in North Carolina can access the latest betting markets and more by downloading the DraftKings Sportsbook app available via iOS and Android. DraftKings is committed to providing customers with resources to help bet responsibly. Customers can review DraftKings’ responsible gaming tools here. For additional problem gaming support or services, North Carolina customers can call 1-800-GAMBLER.

Continue Reading

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan enters its next Canadian province with Loto‑Québec integration

Published

on

wazdan-enters-its-next-canadian-province-with-loto‑quebec-integration

 

Wazdan, the inventive developer of thrilling casino games, has introduced its portfolio to Loto-Québec through Light & Wonder’s aggregation platform, marking its premiere in the Canadian province.

This achievement underscores the provider’s dedication to the North American market, highlighting its ongoing expansion efforts in the region.

Players in Québec can now access Wazdan’s top-performing titles on the crown corporation’s online gaming platform, lotoquebec.com. Among these are beloved games like 9 Coins™ Grand Gold Edition, 9 Coins™ 1000 Edition, Hot Slot™: 777 Crown, Magic Spins™, and Hot Slot™: Mystery Jackpot Joker.

Through this integration, Wazdan brings its engagement-boosting features such as Hold the Jackpot™, Cash Infinity™, Collect to Infinity™, and customisable Volatility Levels™ to an even broader audience in Québec.

Andrzej Hyla, Chief Commercial Officer at Wazdan said: “With our sights firmly set on North American expansion, our market entry in Québec is a momentous occasion for Wazdan as we continue to bring innovative experiences to more players than ever before.

“Wazdan and Loto-Québec have a shared vision for delivering fresh content that puts users at the heart and we have no doubt our games will be received with tremendous success by their players.”

Advertisement

François Hardy, Product and Innovation Director at Loto‑Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform. We are happy to bring Wazdan’s games to our players.”

Continue Reading

Canada

BMM Testlabs Promotes Jean Corriveau to Senior Vice President of Global Quality Assurance and BMM Canada Regional Executive

Published

on

bmm-testlabs-promotes-jean-corriveau-to-senior-vice-president-of-global-quality-assurance-and-bmm-canada-regional-executive

 

Longtime BMM QA leader named to oversee Companyߣs largest testlab.

BMM Testlabs (BMM or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Jean Corriveau to Senior Vice President of Global Quality Assurance and BMM Canada Regional Executive.

In this expanded role, Corriveau will oversee the Companyߣs global product quality assurance efforts, ensuring high standards of excellence across all BMM operations. Additionally, as the BMM Canada Regional Executive, Corriveau will spearhead BMMߣs global product QA strategic initiatives to drive growth, innovation, and excellence.

Corriveau’s 23-year trajectory in the gaming industry underscores his expertise and adaptability. His journey began as a software developer, from which he quickly advanced to Business Development Manager at BMM. He continued his upward trajectory when he became the Vice President of Quality Operations for BMM’s largest global lab based in Moncton, New Brunswick, Canada.

Advertisement

BMM Innovation Group Chief Operations Officer Kara Matthew said, “With Jean at the helm, BMM Moncton transformed into a premier global QA center of excellence, showcasing his skill in driving growth and innovation. Weߣre thrilled to see Jean continue to advance and take ownership of our global QA services.”

Corriveau said, “I am excited to step into the role of Senior Vice President of Global QA and BMM Canada Regional Executive at BMM, especially with the opportunity to lead such an outstanding team. I am focused on surpassing client expectations through our quality, velocity, reliability, innovation, and customer-centricity.”

 

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania