Latest News

Blueprint Gaming strikes global licensing deal with Banijay Brands

Published

2 years ago

January 24, 2022

Reading Time: 2 minutes

Blueprint Gaming has reaffirmed its position as the leading developer of Deal or no Deal™ branded iGaming content after securing a new agreement with licence holder and long-term partner Banijay Brands.

The new brand licensing deal ensures Blueprint can continue to develop unique content around the popular TV game show format, with the developer’s next instalment Deal or No Deal™: Banker’s Bonanza set for release in February 2022.

Following the success of a number of high-impact titles based on Banijay’s Deal or No Deal™ IP for the UK market, the games studio is set to make additional versions available in Canada for its equivalent show Le Banquier.

This renewed partnership also provides Blueprint with access to multiple new global brand IPs that will further extend the company’s reach across multiple markets and broaden its slots portfolio. These include worldwide rights of Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as the hugely popular hit show Peaky Blinders.

In addition, Blueprint Technologies has extended its existing deal with Banijay Brands to continue supplying Deal or No Deal™ branded games to the UK land-based market. The slot machine manufacturer has enjoyed strong commercial success with the brand, with titles such as Deal or No Deal Diamond Jackpots™, Deal or No Deal What’s in Your Box™ and Deal or No Deal Lightning Spins™ proving hugely popular with UK players.

Lauren Bradley, Head of Commercial at Blueprint Gaming, said: “The Deal or No Deal™ brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.

“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”

David Purvis, Managing Director at Blueprint Operations, said: “Within the UK land-based sector, Deal or No Deal™ still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.

“Extending our existing deal with Banijay Brands is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, said: “For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.

“We’re also looking forward to working alongside Blueprint Gaming involving several of our other licences and ensure Banijay Brands enjoy a strong footing across the globe, in particular the US and Canada.”

Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. Banijay is home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 120,000 hours of original standout programming. With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming.

Canada

Scientific Games Partnership Wins 2024 Gutenberg Award for Sustainability

Published

5 hours ago

May 8, 2024

GamingAmericas.com

scientific-games-partnership-wins-2024-gutenberg-award-for-sustainability

Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42^nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.

The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.

The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”

The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).

Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”

Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).

Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

Industry Awards

Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards

Published

10 hours ago

May 8, 2024

George Miller

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Reading Time: < 1 minute

Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.

Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.

The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.

Betinia’s shortlisting in the following categories:

Best Native App,
CRM Campaign,
Innovation in Sports Betting,
Innovation of The Year,
Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.

Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.

Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”

The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.

Betmotion

Betmotion leads campaign to aid victims of the Rio Grande do Sul floods

Published

11 hours ago

May 8, 2024

GamingAmericas.com

betmotion-leads-campaign-to-aid-victims-of-the-rio-grande-do-sul-floods

In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.

BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.

“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”

To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:

Ação da Cidadania: [email protected]
CUFA: [email protected]

Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.