NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.

Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform.  The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.

The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.

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The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc.      demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its collaboration with renowned iGaming platform provider Vegangster to include Auto Mega Roulette and other popular Roulette titles.

The deal will further boost the relationship between the two parties, following an initial agreement in 2020 which saw Pragmatic Play roll out its Slots portfolio to the platform provider.

Vegangster, known for its commitment to offering cutting-edge gaming experiences, will now feature Pragmatic Play’s renowned live Roulette games across its prominent online casino brands.

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Pragmatic Play continues to power up new possibilities of play in Live Casino, offering traditional table games such as Roulette alongside original and highly immersive game shows and variants.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “This new agreement between Pragmatic Play and Vegangster highlights the strength and success of our Live Casino portfolio, with Roulette and Auto Mega Roulette ranking among our most popular live products.”

Daria Filipska, Head of Sales at Vegangster, added: “We’re constantly seeking to enrich our gaming offerings with top-quality content that resonates with our global audience. Our expanded partnership with Pragmatic Play signifies our commitment to providing players with the best gaming experiences available and we are excited to integrate Auto Mega Roulette and other Roulette titles into our platform.”

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year.

Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere. Players must complete adjacent ways on the reels to win and there are 243 ways available. Symbols include a line-up of Norse fighters, wooden rönds, overflowing tankards and tree amulets.

A resplendent raven acts as the Wild and can be substituted for each of the symbols aside from the Axe Scatter symbol. Three or more Scatters will trigger the Bonus game and will be played with a maximum of 3000x. Should players find five Scatters, the Golden Axes feature will launch in which players could win up to 9999x. During the base game, there is the +25% to the bet” feature that once activated will automatically increase by 25% – doubling the chance of triggering the bonus

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When the Bonus Axes and Golden Axes feature begins, players are faced with four targets set across a snowy plain. Each target is responsible for one digit of the final winning multiplier total. The furthest left target determines the lowest digit, the next targets show the following winning digits. Players must step up to the challenge of throwing the axe at the target to reveal numbers ranging from 0-9. The feature finishes when all targets are hit or when the axe misses or falls short to land in the snow. Each number is accumulated during the feature to reveal the final multiplier total. If targets are not completed, then players can purchase an extra Axe to try to hit the remaining one.

Golden øks has the Buy Bonus option. Those players with enough credit can enter into the standard or special bonus round. There is also the choice to opt for the Mystery 1/5 button that triggers a 1 in 5 chance of winning the Standard or Golden Axes game.

Sergey Chernyavski, Belatra Games’ CCO, said: “Golden øks is another shining example of the talent our games studio has in creating truly engaging games. Players love the game mechanic and the Axe bonus gives everyone a chance to hit the massive returns on offer.”