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AS Monaco to Launch $ASM Fan Token on Socios.com
AS Monaco, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have officially announced that they will launch a Fan Token on Socios.com.
AS Monaco has one of the greatest track records in French football and a strong European heritage, with eight Ligue 1 championships, ten domestic cup wins and two European Cup final appearances.
Socios and Fan Tokens will create countless opportunities for the club to recognise and reward its international fanbase. Socios will also become an exciting new layer in AS Monaco’s overall digital communications strategy, helping the club to grow its impressive global presence which has already attracted over 19M followers on social media.
In addition, fans are able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing Socios’ geo-location, augmented reality feature “Token Hunt”. Socios also recently added to its offering for Fan Token holders, launching the first ever live “in game” NFTs in collaboration with AC Milan, Valencia and S.C. Corinthians.
“As part of the Club’s digital development, finding new forms of engagement with our international fan community is a priority. The creation of the $ASM Fan Token offers this opportunity to interact with our fans in a different way, allowing them to enjoy new experiences. We are pleased to partner with the Socios platform, a pioneering and industry-leading company with expertise in some of the most prestigious organizations in the world of sport,” Oleg Petrov, Vice President and CEO of AS Monaco, said.
“AS Monaco is more than just a successful football club, it’s a very visible and powerful ambassador for the principality, with a cosmopolitan image and a big global following,” Alexandre Dreyfus, CEO of Chiliz and Socios, said.
“Fan Tokens will enable the club to connect with their extensive global community of fans like never before, giving their fans the opportunity to benefit from unprecedented engagement and reward opportunities on Socios,” Alexandre Dreyfus added.
Details on when the $ASM Fan Token will launch, as well as the price and supply will be revealed shortly.
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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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