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Compliance Updates

UK Advertising Standards Authority Upholds Marketing Complaint Against 888

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The UK Advertising Standards Authority (ASA) has ruled against 888 UK Ltd with regards to a complaint made against the gambling group’s 777.com subsidiary.

The advertisement in question included a countdown clock showing three minutes, featured underneath text reading “77 Free Spins (*T&C’s apply) ENABLED FOR ANOTHER”, which the complainant believed was misleading due to the free spins not ending when the timer reached zero.

Additionally, the ad featured two other claims, one stating that “Casinos are trying to shut down a free Android App”; and another relating to a person depicted in the commercial, with text reading “that’s allowing everyday people, like Simona Moron, to win huge progressive jackpots using nothing but free spins”.

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In response to the ASA’s investigation of the complaint, 777 asserted that the ad was published by an affiliate marketer without the approval of the online casino, a claim which was acknowledged by the authority.

However, the ASA added that “as the beneficiaries of the marketing material, they were responsible for the ad”, and added that consumers “would understand that the countdown timer would relate to a specific time lamination”, implying that the promotion would no longer be available after the countdown hit zero even though the timer would reset if the page was refreshed.

Lastly, the Authority concluded that the claim “Casinos are trying to shut down a free Android App” could be interpreted by consumers as an indicator that casinos had actively attempted to prevent the app from operating.

“We also considered that consumers would understand the claim ‘that’s allowing everyday people, like Simona Moron, to win huge progressive jackpots using nothing but free spins’ as an indication that consumers had accrued sizeable winnings using only free spins,” the ASA detailed.

“However, 777.com provided us with no evidence to support either claim. In the absence of such evidence, we concluded the ad was misleading.”

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Compliance Updates

Playnetic strengthens European presence with licence to operate in Sweden

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Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen. 

The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country. 

This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe. 

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Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.  

“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.” 

The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.

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Bulgarian President Approves Gambling Law Amendments

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Bulgarian President Rumen Radev has decided not to veto the proposed amendments to the Gambling Law, which include a prohibition on gambling advertisements in the media.

Previously, President Radev had indicated that he was deliberating on the changes to the Gambling Law and was awaiting input from his advisors before making a final decision.

The prohibition on gambling advertisements in the media was approved by a significant majority of deputies during the final session of the 49th National Assembly. Despite objections raised by various media outlets, gambling operators, sports clubs, and other businesses between the readings, the amendments were endorsed. Some stakeholders argued against the ban, suggesting that public discussion should precede its adoption.

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The initiative for the amendments originated from GERB and DPS, and it was introduced unexpectedly during the last days of the 49th National Assembly by Yordan Tsonev (DPS) and Temenuzka Petkova (GERB). The bill swiftly progressed through the legislative process, passing its first reading in the budget committee and subsequently receiving approval in the plenary session. An extraordinary meeting of the Committee on Budget and Finance was convened to facilitate the voting on the amendments before the deputies commenced their pre-election recess.

The post Bulgarian President Approves Gambling Law Amendments appeared first on European Gaming Industry News.

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Thailand Considers Limiting Gambling Areas to 5% of Total Project Space

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The Thai government is exploring the possibility of restricting gambling areas within entertainment complexes to no more than 5% of the total project space. This proposal was revealed by Deputy Finance Minister Julapun Amornvivat, who also chairs the House committee responsible for evaluating the potential establishment of casino resorts in the country.

Amornvivat noted that the allocation of space for gaming activities within these entertainment complexes would be determined based on input from various governmental entities involved in a project.

Last month, Thailand’s cabinet approved a report from the National Assembly committee that examined the feasibility of introducing casino resorts in the country. The Ministry of Finance was tasked with conducting a 30-day study to assess the viability of implementing such a policy.

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Each proposed venue would require a minimum investment of THB100 billion ($2.75 billion), according to the committee report. Amornvivat recently requested a two-week extension for the study period to further evaluate the matter in collaboration with 16 other government agencies.

The special House committee’s study focused on three main areas. First, it examined the potential impacts of introducing entertainment complexes with casinos on various aspects of Thai society, including economics, politics, social dynamics and the environment.

Second, the committee analysed the business framework of integrated entertainment venues, exploring revenue generation mechanisms such as taxes, fees and licensing structures. It recommended the implementation of specific casino taxes and the establishment of a fund aimed at addressing the negative effects of gambling activities.

Last, the report highlighted the importance of conducting a comprehensive review of the legal framework governing entertainment venues and gambling laws in Thailand. This effort aims to update existing legislation or develop new laws that align with the evolving societal landscape.

The post Thailand Considers Limiting Gambling Areas to 5% of Total Project Space appeared first on European Gaming Industry News.

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