YGAM and Betknowmore have launched the Safer Gambling Training Pledge, which will see industry Chief Executives and Directors complete specialist training programmes on player protection and harm prevention every day during the campaign week.

Industry leaders will complete five online modules between November 1-7, covering important topics including customer vulnerability, mental health, safeguarding, customer interaction and support services.

The training combines specialist knowledge, insight and research to create one of the most advanced comprehensive training programmes currently on the market. The content has been informed by lived experience and is relevant to the latest LCCP requirements. The training has been awarded the prestigious City & Guilds Assured status following a robust evaluation process meaning everyone who completes the programmes will receive formal certification.

Niall O’Connor, who works for YGAM as part of the safer gambling training team, said: “We are pleased to see so many industry leaders committing to this training during Safer Gambling Week. It is really encouraging to see Chief Executives and Directors from across the industry getting involved including representatives from the Rank Group, Gamesys, Playtech, Broadway Gaming and many more. We’re looking forward to building on this to support more customer-facing teams to protect customers and prevent harm.”

Mark Allen, Chief Executive of The A & S Leisure Group Ltd who run Napoleons Casinos, said: “As Chief Executive, I am delighted to be taking part in this important initiative to enhance my company’s knowledge regarding safer gambling.”

Ciara Lally, Chief Legal and Compliance Officer at Lottoland, said: “The leadership team at Lottoland are delighted to support this initiative during Safer Gambling Week. We are committed to safer gambling and this evidence-led training cover some really important topics that will help us continue to improve our player protection work.”

Ian Ince, Chief Compliance Officer at Playtech, said: “We are pleased to be working with YGAM and Betknowmore UK to deploy this new, comprehensive training programme. This learning programme will play an integral role in enhancing the skills of our colleagues to reduce gambling-related harm and safeguard players as well as helping to raise standards across the industry.”

All profits generated from the Safer Gambling Training Leaders Pledge will be directed back into the YGAM and Betknowmore charities to support their social purpose.