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Search data reveals absolutely no one understands the metaverse

Published

5 years ago

November 2, 2021

Reading Time: 2 minutes

An estimated 2.62 million searches for the term ‘metaverse’ were made in October. This is primarily down to Facebook announcing that they’re changing their company name from Facebook to Meta after 17 years of operating under the alias. As a result, the name change has put a focus on a whole new future; the metaverse. And no one knows what it is.

Looking at search trends data, digital marketing agency, MRS Digital, revealed how confused everyone is by the metaverse, and why Google isn’t helping anyone figure it out. With a range of featured snippets (the Google search excerpts at the top of a page) that differ from one to the next, the ambition of the metaverse is already proving to be its biggest demise.

The main reason for the confusion is simple – there isn’t a complete metaverse yet and because of this, no one knows what to expect or how functional it’s going to be. There is potential for a whole new economy, way of working, and a significant shift in consumer interests. Whether it’s building a to scale replica of your hometown in Minecraft or going to virtual concerts in Fortnite, the metaverse is only starting to rear its head.

With an infographic, the most common questions on Google have been highlighted to show that amongst all the metaverse noise, only a handful of the 2.62 million people really know about how the future looks.

When looking at searches surrounding the metaverse, numerous threads of questioning arise, sparking interest in games such as Fortnite, Roblox, and Minecraft which are all considered to be emerging examples of metaverses, however the reason for this differs per game.

Alongside the curiosity of video games, cryptocurrencies, NFTs (non-fungible tokens), and VR (virtual reality) all saw increases in search interest. Coinbase, a cryptocurrency exchange platform, saw a 50% increase in search interest when Facebook announced the change to their company name. While some internet users are still trying to figure out exactly what the metaverse is, some users are seeing it as an opportunity to lay foundations for making real money from virtual currencies.

The commonly asked question ‘what are metaverse coins?’ has a simple answer; they’re nothing, because the metaverse doesn’t exist. What does exist though are early iterations of what a metaverse has the potential to become one day, supported by the in-game currencies that allow users to buy new items such as outfits, avatars, and even weapons.

So now everyone knows that no one knows what a metaverse is and that Meta are planning on joining the metaverse race, an exciting and unpredictable future for technology is on the horizon. Just don’t be afraid to ask what it is.

assurance

eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

Published

43 minutes ago

July 16, 2026

Wladimir P.

egaming-integrity-wins-sme-news-uk-enterprise-award-for-gambling-assurance

eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bonus Buy

Booming Games launches Tasty Bonanza Max Scatter slot

Published

43 minutes ago

July 16, 2026

Wladimir P.

booming-games-launches-tasty-bonanza-max-scatter-slot

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

Published

43 minutes ago

July 16, 2026

Wladimir P.

gaming-realms-launches-slingo-games-with-swiss4win-in-switzerland

Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.