Latest News

GamCare Highlights the Potential Harm Loot Boxes and Skins Betting can have on Young People

Published

5 years ago

October 26, 2021

Reading Time: 3 minutes

GamCare has said that the financial harm caused by loot boxes and skins betting is “a growing concern for many families and professionals working with young people”.

The comments come as the charity’s financial harm manager Raminta Diliso examines the relationship between the financial harms of online gambling and gaming with young people, and how it can be addressed.

Gaming-related products are growing in popularity but currently fall outside the jurisdiction of the Gambling Commission. The financial harm caused by these platforms is a growing concern for many families and professionals working with young people. While GamCare does not currently receive calls to their helpline regarding gaming, this may change in the future as the UK government is examining whether loot boxes could be classed as gambling, has launched a call for evidence earlier in the year.

The two most prominent products in games are loot boxes and skin betting. Loot boxes are “mystery items” embedded within games that can be purchased for randomised rewards, including “skins”. “Mystery items” are mostly made up of content that can give the player a significant in-game advantage over their peers, whereas “skins” are entirely cosmetic items that can be used by the player to customise their avatars and stand out. Young people can end up spending significant sums of their parent’s money in the hope of uncovering something of value. Valuable skins can then be traded in for real money on third-party websites.

GamCare recently facilitated a workshop to take a closer look at the issue of gambling amongst children and young people. The event brought together over 60 representatives from different sectors including financial services (banks, building societies, electronic money institutions), debt advice, gambling businesses and gambling support services as well as those who have been harmed by gambling from a young age.

The Gambling Related Financial Harm Project Steering Group, which includes organisations such as Santander, NatWest, Betting and Gaming Council and PayPlan, has called for a cross-sector response to drive these changes forward. The Group believes that all sectors could take an active role in preventing gambling-related financial harms for children and young people.

Recommendations from Gambling Related Financial Harm Steering Group:

Gambling blocks on all under-18 bank cards

Financial services providers could ensure that every financial product aimed at under-18s has a mandatory gambling block. They could also continue raising awareness of gambling blocks amongst young people and students as they are at heightened risk of developing gambling problems.

Gambling and financial education

Financial services firms and financial education charities could help raise awareness of gambling harms as part of their education programmes. They could work in partnership with gambling education charities, who can provide concise information to inform content development.

Limits on gambling spend for young people

More gambling businesses could apply more stringent monitoring and checks on under-25s accounts to ensure that young people are spending within their means. They could also consider a blanket spending limit for all under-25s to further protect young people from gambling-related financial harm (as Flutter has already done).

Preventing the use of credit use for gambling

Banks could consider what measures can be put in place to prevent students and young people from using their overdraft to gamble. The Department of Education could also work with financial services firms and student finance providers to prevent young people from using student loans and grants for gambling.

Separate gambling within games

Gaming companies could separate gambling-like activities (such as loot boxes) within games and review the appropriate merchant category coding (MCC) for these transactions, which may allow banks to block these transactions as part of voluntary gambling blocks.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

4 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

11 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

11 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.