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Kalamba Games: enhancing growth through data analysis, with Andy Sekula, Head of Games at Kalamba

Published

5 years ago

September 1, 2021

George Miller

Reading Time: 2 minutes

Kalamba calls itself a data-driven company, what does that mean in detail?

In order to remain not only competitive but to be a leading company in the igaming space we need to understand our players. Our industry is rather fortunate in that its products are, by their very nature, online, so there’s a huge amount of data and metrics that we can use to analyse performance and identify areas for improvement.

With each and every release we scrutinise the available data from day one of launch and it has proven invaluable. Such focus allows us to identify potential pain points that players may be experiencing. To give an example, you can have players quitting a game immediately after browsing through the available bets, which can indicate that there is a certain sub-sector that expects to be able to bet below €0.50. You then adapt and benefit.

Close attention is consistently paid to key metrics like retention, session length and average bet for given jurisdictions, meaning we are better able to make conscious and informed choices about targeting our gaming toward specific demographics.

We also experiment a lot with volatility, hit rates and other significant parameters to see what resonates better with our audience. All this work helps us improve what we put out there to players and, ultimately, supports our commercial growth ambitions.

How can data collection and analysis help a supplier improve its products? Is this utilisation of available data currently neglected by developers?

It’s essential to perform this kind of R&D in any enterprise and ours is no different. Understanding your customer base and what their preferences are is a key driver for forward thinking, successful business.

From experience, it seems that a lot of key indices, analysis and experiments in igaming are lagging far behind what some of us saw in social casino, for example, where constantly optimising products to enhance the user experience is a key requirement to stay competitive. I suppose it can only help Kalamba if some of our competition neglects this vital area but as long as we continue to perform our due diligence during development and post-launch, then we’ll continue to thrive.

How much more do you think data and AI will be integrated into game development going forward?

From a supplier perspective, demographic classification, identifying possible exploits

in a game or pain points in the player’s conversion funnel are just some of the examples of the practical application of AI and the real data insights it provides. Even though the data is anonymised, we can learn a lot about aggregated player behaviours. Being able to tell what works well and what doesn’t means examining many different aspects of the numbers and feedback at the same time and that’s where AI can greatly help.

What can we expect from Kalamba in this area?

Kalamba has always championed a creative, data-informed, experimentation approach to

game design and production. Taking it to the next level, we’ve recently initiated our StarGazer project, which we believe will revolutionise the way data is handled and the results we get from it. We will be revealing more in due course!

game releases

Greentube launches Cash Connection – Golden Sizzling Hot with guaranteed Winning Spins

Published

15 minutes ago

July 14, 2026

Wladimir P.

greentube-launches-cash-connection-–-golden-sizzling-hot-with-guaranteed-winning-spins

Greentube, the NOVOMATIC Interactive division, has launched Cash Connection – Golden Sizzling Hot on 14th July 2026. The new title extends the supplier’s Cash Connection series and introduces a gold-themed variant with updated bonus mechanics.

Cash Connection – Golden Sizzling Hot is played on a 5×3 grid with five win lines. Landing six or more disc symbols triggers a Lock & Spin feature, with access to four jackpots across the game and two bonus prizes. The Grand Jackpot can be triggered by landing 15 discs during the feature, which also ends the round.

Greentube said the Mini and Minor jackpots are tied to a separate Winning Spins feature. In this mode, played on a different set of reels without disc symbols, “every spin is a guaranteed win,” according to the company.

Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Cash Connection has grown into one of our most consistently popular game families, and Golden Sizzling Hot shows exactly why we keep coming back to expand it.

The Lock & Spin feature has always been a strong draw for players, but what really sets this edition apart is the guaranteed Winning Spins feature. Landing a Mini or Minor jackpot doesn’t just add a cash value; it opens the door to a round where every spin wins, and that’s a great incentive for players.

“Giving the game a golden makeover was about more than just a new look. It’s part of how we keep our most established franchises feeling fresh, and Golden Sizzling Hot is a great example of that balance between familiarity and evolution.”

The post Greentube launches Cash Connection – Golden Sizzling Hot with guaranteed Winning Spins appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game-launch

Habanero releases Galaxy Babies slot with Black Hole Wild blocks

Published

15 minutes ago

July 14, 2026

Wladimir P.

habanero-releases-galaxy-babies-slot-with-black-hole-wild-blocks

Habanero has launched Galaxy Babies, a new 5×3 slot released on 14 July 2026, built around a Black Hole mechanic that randomly drops blocks of Wild symbols onto the reels.

The game runs on 25 paylines. In the base game, the Black Hole can appear at random and “warp in” Wild symbol blocks across the reels. Habanero said Wilds in the title are only triggered through the Black Hole feature.

A free spins mode triggers when three or more Scatter symbols land, with up to 50 free spins available and retriggers during the bonus round. In free spins, Habanero said the Black Hole “grows,” creating larger 3×3 and 4×4 Wild blocks.

Galaxy Babies also supports Habanero’s Jackpot Race, Buy Feature and Super Bet, which the supplier said gives operators options when configuring the game for different player preferences. The release follows recent titles including Happy Hatchlings, Nuwa Deluxe and Steampunk Plinko.

Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Galaxy Babies is a title with a lot of personality and a mechanic that delivers real impact. The Black Hole Wild is simple to understand but creates moments that feel genuinely exciting.

“It is a game that will appeal to a broad range of players, and we are looking forward to seeing how it performs across our operator network.”

The post Habanero releases Galaxy Babies slot with Black Hole Wild blocks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

casino content

ICONIC21 distributes full casino portfolio via Blue Ocean Gaming

Published

15 minutes ago

July 14, 2026

Wladimir P.

iconic21-distributes-full-casino-portfolio-via-blue-ocean-gaming

ICONIC21 has signed a distribution agreement with Blue Ocean Gaming that makes the supplier’s full portfolio—live casino, slots and RNG titles—available through Blue Ocean Gaming’s operator network. The companies announced the deal on 14 July 2026.

Blue Ocean Gaming said it aggregates content from more than 140 providers and offers operators a catalogue of over 13,000 casino titles across categories including slots, live casino, virtual sports and sportsbook.

The integration includes ICONIC21’s live casino Gravity Series game-show formats, including Gravity Wheel. ICONIC21 said the title runs multipliers on every spin and includes four multiplier symbols—Saturn, Moon, Comet and Sun—with the Sun multiplier offering wins of up to 1,000x.

The agreement also covers ICONIC21 slots including Buffalo Wild Collection and Las Piggas, alongside RNG titles such as Chicken Run, Mines and Crash.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Being distributed through a platform of this scale, alongside such a strong roster of providers, gives our content exceptional exposure and reach. What makes us proud is that our footprint keeps growing, and it keeps growing very quickly. Each new partnership is a reflection of our strength and potential, and Blue Ocean Gaming is a very meaningful addition to that journey.”

Dejan Jović , CEO at BlueOcean Gaming commented: “ICONIC21 is doing something truly exciting in the live casino space, raising the bar when it comes to player immersion and showmanship. Their ability to take classic table games and supercharge them with dynamic twists like the Gravity series adds a fantastic new layer of entertainment to GameHub. It’s exactly the kind of high-vibe, retention-driven content our operators look for to stand out in a crowded market, and we are thrilled to welcome them on board.”

The post ICONIC21 distributes full casino portfolio via Blue Ocean Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.