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Unibet and 32Red Partner with UK National League

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The National League of the UK has signed a two-year deal with 32Red and Unibet as per which the companies become the official betting partners of the Vanarama National League.

Mark Ives, General Manager for the National League said, “The National League is thrilled to welcome the Kindred Group’s Unibet and 32Red brands as our official Betting Partner. We are excited to be working with an organisation who want to prioritise fan and community projects and gambling awareness, which is absolutely perfect timing, as we welcome back supporters in greater numbers than we have been able to over the last 18-or-so months. That period has been extremely challenging for us all and so we are very welcoming of this partnership for at least the next 2-years.”

Neil Banbury, UK General Manager, Kindred Group, added: “This is a hugely important day for everyone connected with the Kindred Group – we are excited and proud to be The National League’s official Betting Partner. Simply, non-league football is the lifeblood of our national sport. The elite level can only exist if the base of the pyramid thrives – and we hope that our investment will help to support that. At the heart of this are the supporters, of course, with their unwavering loyalty.”

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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Industry Awards

WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards

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WhichBingo, one of the UK’s best-known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, has announced its 2024 WhichBingo Award winners at an action-packed event aboard the Sunborn Yacht Hotel in Gibraltar. The headline sponsor of the event was Pragmatic Play, a prolific provider of slot games and a powerhouse bingo platform. Other big-name sponsors included Eyecon and its parent company, Playtech.

Gala Bingo and Buzz Bingo were the big winners of the night, picking up four awards each. Popular choice awards for Gala Bingo included Best Bingo Site, Best Proprietary Bingo Site and Best Slots site for its Gala Spins game. In addition, Gala Bingo was awarded Best Marketing Campaign by an expert panel of judges. Buzz Bingo walked away with the trophies for Best Chat Team, Best Exclusive Bingo Game and Best Playtech Bingo site thanks to the player votes – and Best Livestream Entertainment from the judging panel.

There were several new features to mark the 10th anniversary of the WhichBingo Awards, including the first WhichBingo Player Panel. Designed to bring real players and their insights to industry insiders, and hosted by WhichBingo safer gambling partner Better Change, the panel was a highlight of the event. Themes included what players value most in online bingo games and a deep dive into their preferred play styles. In another first, the inaugural Better Change Positive Play Award was presented to PlayOJO in recognition of its efforts to ensure players stay safe while still having fun.

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The night’s entertainment included the UK’s own Dabbers Social Bingo, famous for its annual contest to find the best comedy bingo caller. The bingo operators were the ones dabbing the bingo cards for a change, and the winners walked away with some enviable prizes.

“Congratulations to all of the winners of the 2024 WhichBingo Awards. It’s truly inspiring to see the passion and dedication of the bingo community celebrated in such a spectacular fashion. At Gambling.com Group, we value our partnerships with operators, affiliates, and industry leaders, and we are proud to be part of such an engaged and vibrant community,” Owen Watters, Vice President Commercial at Gambling.com Group, said.

WhichBingo was founded more than two decades ago, and the WhichBingo Awards remain one of the annual highlights in the UK’s online bingo industry calendar, a unique celebration that recognizes the best brands in the gaming business.

All the Award Winners in Full:

Best Bingo Site: Gala Bingo

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Best Slot Game: Big Bass Amazon Xtreme (Pragmatic Play)

Best Exclusive Bingo Game: Buzz Bingo Live Bingo

Best Pragmatic Play Bingo Site: Heart Bingo

Best Dragonfish Bingo Site: 888Ladies

Best Playtech Bingo Site: Buzz Bingo

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Best Proprietary Bingo Site: Gala Bingo

Best Bingo Chat Team: Buzz Bingo

Best Slots Site: Gala Spins

Judged Awards

Better Change Positive Play Award: PlayOJO

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Best Customer Service: tombola

Best Marketing Campaign: Gala Bingo

Best Mobile Bingo Site: bet365 Bingo

Best Livestream Entertainment: Buzz Bingo

The post WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards appeared first on European Gaming Industry News.

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Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech

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Playtech announced the launch of the new live game show, Super Mega Ultra, in collaboration with bet365. The game is now accessible to players in multiple territories, including the UK, Mexico and Ontario.

The live game show is crafted in-house and draws inspiration from one of bet365’s popular slots. It stands as a testament to the synergistic efforts between Playtech and bet365, aiming to provide players with an immersive live entertainment experience.

As wheel-based live game shows continue to gain popularity, bet365 has positioned itself at the forefront by offering a range of captivating options for players. The introduction of this innovative three-tier base game across two wheels further solidifies bet365’s reputation as a leading provider of premium, entertaining gaming experiences and high-quality, in-house gaming content.

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The game features three payout levels – Super, Mega, and Ultra – providing players with the chance to win significant rewards. Each round offers maximum multipliers (×300 for Super, ×500 for Mega, and ×2500 for Ultra). The game starts at the Super level, and with each “Level Up” spin result, players advance to the next payout level, either Mega or Ultra.

To add to the excitement, two bonus rounds – 7s Heaven and Slot Spins – have been incorporated to further enrich the player’s gaming experience.

bet365 spokesperson commented: “We’re thrilled to unveil this new game to our global community, marking a significant milestone for us. It is a valuable addition to our Live Casino portfolio, taking our in-house game production to new heights. With the introduction of the three-tier base live game spanning two wheels, we’re setting a new industry standard – a testament to our commitment to creating innovative, top-quality and engaging game experiences for our players. Playtech’s expertise and collaboration were instrumental in the development of this exciting new game show. The partnership between both companies continues to drive success, as we continue to work together to create groundbreaking gaming experiences for players around the world.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to collaborate with bet365 to launch their bespoke Live game show, Super Mega Ultra to their player base. It is fantastic to see one of our most trusted partners taking the opportunity to continuously build bespoke content and utilise the knowledge and experience that the Playtech Live team has to offer. The debut of the three-tier base live game across two wheels is a new industry standard and reflects our joint dedication to crafting innovative, high-quality, and captivating gaming experiences for players. We look forward to continuing our strong and successful partnership with this world-class operator.”

The post Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech appeared first on European Gaming Industry News.

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