Canada
TENNESSEE SPORTSBOOKS MAKE GAINS IN JUNE With $174 million in wagers and $18 million in revenue, sports betting enjoys offseason bounce, according to PlayTenn analysts
(LAS VEGAS) — Tennessee’s sportsbooks capitalized on sports such as NASCAR, tennis, and golf in June to make gains in betting volume and in gross gaming revenue, producing a relatively strong offseason month, according to PlayTenn, which tracks the Tennessee gaming market.
“Tennessee remains in line with much of the country’s other legal sports betting markets, with some positive signs,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayTenn.com. “June’s revenue and volume boost shows the industry is still healthy. Not only does it increase tax receipts, but it also better positions sportsbooks as we move closer to the football season.”
Bettors wagered $174 million at Tennessee’s online sportsbooks in June, according to official data released Tuesday by the Tennessee Education Lottery and Sports Wagering Advisory Council. That is up 8% from $161 million in May and the first month-over-month gain since March. The pace of betting increased, too, to $5.8 million per day over the 30 days of June from $5.2 million per day in May.
Sportsbooks also won a greater share of wagers in June, producing $18 million in gross gaming revenue, up 17% from $15.4 million in April. The month’s win produced $16 million in taxable revenue, yielding $3 million in tax revenue for the Volunteer State.
Tennessee’s 15.5% decline in betting volume from $206 million in March to June is outperforming much of the U.S. March brought the highest betting volume in U.S. history, with $4.6 billion in legal bets placed across the U.S. With no football or betting holiday like March Madness, combined U.S. handle fell to $3.7 billion in both April and May. That is off 19.6% from March’s high, and the combined U.S. handle in June is on pace for a similar total as April and May.
A chief reason for Tennessee’s boost in June, though, is the seasonal change of the sports landscape. Wagers on sports such as golf, tennis, and auto racing are primarily futures bets, which are much more volatile than spread or moneyline wagers that are more typical with major team sports.
“Golf and auto racing are less popular than football with bettors, obviously, but those sports can help sportsbooks offset the dip in interest that occurs every summer,” said Nicole Russo, analyst for PlayTenn.com. “They can be critically important in helping to smooth out the natural seasonality of sports betting, and that might be especially true in an Olympics year such as this one.”
The bump in revenue is good news for sportsbooks in more ways than just the profitability of a single month. June’s 10.3% hold — the share of wagers that sportsbooks keep on events that are completed — marks just the second month sportsbooks have met the state’s 10% mandatory hold requirement and the first time since November.
Sportsbooks’ hold of 9.1% since launching in November is short of the threshold, even though it is higher than most regulated markets in the U.S. That could be a topic for the Sports Wagering Advisory Council as it considers new state regulations.
“I would be surprised if the SWAC does not strongly consider a change to the state’s mandatory hold requirement,” Russo said. “Since the rule’s inception, it has felt like too high a threshold, and now we are seeing that borne out as the Tennessee market continues to mature.”
For more revenue information and analysis on regulated sports betting in Tennessee, visit PlayTenn.com/revenue.
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Canada
Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo
Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.
Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.
The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.
According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.
The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner
Tonybet’s World Cup Card Collection for Canadian customers has found its first major winner, with one lucky player taking home $15,000 CAD for securing the campaign’s prized bronze card.
There are 51 cards in total to collect during the tournament for Tonybet’s Canadian playerbase (excluding Ontario), including 48 digital cards – one for each participating World Cup nation – and three unique cards available in gold, silver and bronze – with a $150,000 CAD total prize fund on offer.
The three unique cards reward winners with prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze – and the bronze card has now been discovered by a Tonybet customer, having been on on offer through the World Cup’s group stage.
The silver card comes into play during the knockout rounds up to the quarter-finals, with the gold card held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
The same three cards are in circulation across Tonybet’s other markets. In some, a bronze has already been claimed; in others, all three are still waiting to be found.
Tonybet’s World Cup Card Collection runs until 31 July, with a $150,000 CAD prize pool (and separate pools running across its other markets).
The post Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner appeared first on Americas iGaming & Sports Betting News.
Canada
Gaming Corps goes live with OLG iCasino in Ontario
Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.
The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.
OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”
Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”
The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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