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37.5+ million copies of Xbox’s best-selling games wasted, according to fans
Microsoft recently released their earnings report for quarter three, revealing that their profits for Xbox content and services have increased a whopping 34% this quarter. Despite this, they claim to have never made a profit from selling the consoles themselves, meaning most of this profit is made from the sales of games. This led ManySpins to investigate exactly how satisfied gamers are with the games they purchase from Xbox.
Using a list of the 20 best-selling Xbox One games, they used Metacritic’s user score to find out exactly what players thought of the games they had purchased. Metacritic’s user scores range from 0-10, with higher scores indicating better reviews from the gaming community.
Xbox One’s best-selling games that disappointed fans most:
| Xbox One Game | Number of Copies Sold Worldwide | User Score (Metacritic) | Number of copies potentially wasted | |
| #1 | PlayerUnknown’s Battlegrounds | 8 million | 49% | 4,080,000 |
| #2 | Call of Duty: Black Ops III | 7.37 million | 46% | 3,979,800 |
| #3 | Call of Duty: WWII | 6.23 million | 43% | 3,551,100 |
| #4 | Call of Duty: Infinite Warfare | 4.79 million | 38% | 2,969,800 |
| #5 | Call of Duty: Advanced Warfare | 5.22 million | 55% | 2,349,000 |
| #6 | Star Wars Battlefront | 4.14 million | 45% | 2,277,000 |
| #7 | Assassin’s Creed Unity | 3.58 million | 45% | 1,969,000 |
| #8 | Grand Theft Auto V | 8.72 million | 79% | 1,831,200 |
| #9 | FIFA 17 | 3.71 million | 52% | 1,780,800 |
| #10 | Halo 5: Guardians | 4.92 million | 64% | 1,771,200 |
ManySpins can reveal the game with the most copies potentially wasted is PlayerUnknown’s Battlegrounds. The game has sold a total of 8 million copies so far, but with only 49% of players happy with their purchase, around 4 million copies have been wasted.
Call of Duty games claim spots 2 to 5 of the most wasted games, with a grand total of nearly 13 million copies wasted between the four games. COD is known for being expensive as part of Xbox’s triple A games, and as there are now 24 COD games, it is easy to see how Microsoft could be more focussed on profits rather than quality gaming.
Coming sixth is Star Wars Battlefront, and with just 45% of players happy with the game that means an estimated 2.2 million copies went to waste. Eighth is Grand Theft Auto V with approximately 1.8 million copies wasted, followed by FIFA 17 in ninth (estimated 1.7 million copies wasted).
Rounding up the top 10 most disappointing Xbox One games is Halo 5: Guardians. Selling a grand total of 4.9 million copies and with a score of 64%, around 1.7 million copies of this game were potentially wasted on unhappy customers.
Kevin Roos, expert from ManySpins.com said: “Many of Xbox’s games are £50-60 on release, so despite making a loss on the consoles, Microsoft generates a lot of income through the sales of games and gaming passes. It’s not surprising that their profits have increased during the pandemic with more people spending longer at home and less time commuting.”
He added: “Microsoft knows that they can sell their consoles for a loss and still make money, especially if they keep bringing out new consoles meaning gamers have to purchase new versions of their games to continue playing.”
Methodology:
- ManySpins.com used Wikipedia’s list of ‘best-selling Xbox One games’ to find the 20 best-selling video games on Xbox One.
- They then searched each game on Metacritic to find the user score for each game, specifically the Xbox One editions.
- ManySpins.com then ranked the games from best to worst based on their Metacritic user score to find which best-selling Xbox Ones games players were most disappointed by.
- Number of copies potentially wasted was calculated by multiplying the games’ total sales from Wikipedia’s list by the percentage of negative reviews on Metacritic. These are approximate values only.
All data is correct as of 10/05/2021, but is subject to change.
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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