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Exclusive interview: Lucksome director Bryan Upton
Lucksome, the new games studio powered by Blueprint Gaming, has launched its first ever slot with the release of Divine Links. In this exclusive interview with European Gaming, Lucksome director Bryan Upton discusses the studio’s ambitions to deliver games that hand further control over to the player, as well as it plans over the coming months
Tell us more about Lucksome, how do you intend to differentiate yourselves?
Bryan Upton (BU): We intend to provide players with better game information, communicating clearly on how our games will feel to play and what they can expect from each Lucksome title. This gives the end user a more informed choice about our games. With Divine Links, the first release from Lucksome, players will find that there are options on how they want to play, which enables them to drive the action across the gameplay.
In addition, we’re localising games in key markets to provide more attuned gaming experiences, with translated game names for more familiarity for those players. Clean graphics, along with strong and bold presentation, are key characteristics of our slots for players to enjoy without feeling overwhelmed.
The first release includes new features Lux Reels. What was the inspiration behind these new concepts and how do they work? Will they feature in future releases?
BU: Lux Reels
Lucksome Locks absolutely achieves that, as there’s still some suspense as to whether the bonus will be activated or not.
Are there any particular markets you are targeting with Divine Links and future Lucksome games?
BU: The ambition of Lucksome is target global markets with our content, but some of our games will be aimed at specific markets or market clusters. We see differing tastes from Eastern to Western and Northern to Southern European countries, as well as further flung countries. You can be sure to expect games coming from us looking at clusters of countries with commonalities.
For a new games studio, how important is the support of Blueprint Gaming in elevating the reach of your content?
BU: It’s huge for us. Blueprint Gaming and the team have done an absolutely cracking job with their distribution, the technology and capabilities of the games development system. Small studios need strong distribution and support in order to achieve success. Blueprint has all of this with its ever growing network of operators.
They’ve been great people and partners to work with, as well as being incredibly supportive and understanding about the need for studios to have their own brand, identity and approach to game design. They’ve given us a playground to innovate within, so expect some great things to come!
What kinds of new games and features can we expect from Lucksome for the rest of the year?
BU: We only kicked off in September 2020 as a studio, so we’re just getting our first games under our belt and are really picking up steam and have come a very long way already.
Expect the quality within our games to increase, as well as the functionality and features to more innovative. We’re working on something very special at the moment. I can’t really say too much but with the support and collaboration of the Blueprint team, we’ll be announcing something truly unique, innovative and big this year.
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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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