Gambling in the USA
Gaming Americas Weekly Roundup – March 22-28
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Full House Resorts Inc. has announced the name and branding of its luxury hotel and casino project in Cripple Creek, Colorado: Chamonix Casino Hotel. Chamonix is located near Full House’s existing Bronco Billy’s Casino. This new project will feature approximately 300 four-star guest rooms and VIP suites as well as a spacious, new, elegant and exciting casino gaming area.
BetMGM has launched BetMGM Poker in Michigan. Michigan joins New Jersey as the second state in the US to introduce BetMGM Poker, the company’s primary online poker offering powered by the partypoker US network. This news follows the January launch of BetMGM’s online sports betting and casino offerings in Michigan. The BetMGM Poker app is now available for download in Michigan on both iOS and Android and accessible via desktop at https://poker.mi.betmgm.com.
Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has secured a $150 million investment from Great Hill Partners. The investment will accelerate Jumio’s significant global lead in the digital identity space by devoting additional resources to automate its identity verification solutions, expand the breadth of the Jumio KYX Platform and grow its suite of AML compliance services.
Golden Matrix Group has filed with the SEC to raise up to $10m in an initial public offering on the Nasdaq. The company is currently listed on the OTC. Golden Matrix was founded in 2008 and booked $4 million in revenue for the 12 months ended 31 October 2020. It plans to list on the Nasdaq under the symbol GMGI. Kingswood Capital Markets is the sole bookrunner on the deal. No pricing terms were disclosed.
Simplicity Esports and Gaming Company has announced that it has received a record number of applications submitted via its wholly-owned subsidiary, PLAYlive Nation’s website, from potential franchisees interested in purchasing new franchise territories and opening Simplicity Esports gaming centres. New franchisee applications include disclosure of financial information, desired territory and business background.
The state of Connecticut has reached a deal with its two federally-recognised Native American tribes to provide online gambling and sports betting. The deal will tax online gaming at 18% for the next five years, then up to 20%. Sports betting will be taxed slightly lower. The Connecticut lottery will also be allowed to open a number of sports betting outlets, including venues in Bridgeport and Hartford.
Partnerships
GAN Limited has entered into a deal with Gila River Gaming Enterprises to provide Simulated Gaming solutions to Gila’s patrons across all properties on both desktop and mobile. Gila operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village and Lone Butte in Chandler. The customised solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.
Enthusiast Gaming has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry. The partnership sees a variety of activations set to be rolled out across Enthusiast Gaming’s platform, such as product and logo placement, promotional activity with influencers and social media, as well as the production of media content.
FYX Gaming has partnered with leading esports betting operator Unikrn. The deal will see the two leading esports companies collaborate to deliver next-generation iGaming products and technology. Headlining the partnership is the inclusion of CryptoFights — a skill-based strategic fighting game and the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product offered by Unikrn that uses historical esports match data to power a non-stop stream of content coupled with live betting markets.
Allied Esports has partnered with Xsens to bring live animated casters to a professional esports tournament production for the first time. Through the use of Xsens’ MVN motion capture systems, Allied will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played and create unique, innovative opportunities for brand and product integration.
Acquisitions
XLMedia has entered into an agreement to acquire the business and assets of Sports Betting Dime for about $26 million. The company also announced plans to raise a minimum of about £20 million via a placing and a subscription and up to a further £3 million in an open offer. The net proceeds of the fundraising will be used mainly to finance the SBD purchase.
Lottery.com has entered into a binding agreement to acquire Mexican lottery companies JuegaLotto and Aganar. JuegaLotto is federally licensed to sell international lottery games in Mexico through an authorised federal gaming portal and is licensed for games of chance in other countries throughout Latin America. Aganar is licensed to sell Mexican National Lottery draw games, instant win tickets and other games of chance online with access to a federally approved online casino and sportsbook gaming license.
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AGS
AGS Reflects on Their Class II Roots at OIGA 2026
AGS today announced it will be attending the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 20-22 at the Oklahoma City Convention Center.
With deep seated roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility is located, AGS is eager to return to OIGA with a continued commitment to serving the needs of tribal operators.
”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” said David Lopez, CEO and President of AGS. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
The Company’s product showcase will include the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
The cabinet acts as the perfect canvas to highlight five new titles including Rakin’ Bacon! Fu Zhu Bao Bao
and Rakin’ Bacon! 5 Prosperity Pots
, Cash Carriage Looter
, Da Da Luo Boom
, and Frightful Fortunes Popping Pumpkins
.
AGS’ high-performing mechanical stepper cabinet Revel® – available in both Class II and Class III – is redefining the category by blending traditional mechanical gameplay with video-inspired features, creating an engaging experience for all player types. The latest Revel portfolio includes Crystal Reels® and Royal Reels®, available in both Class II and Class III. Expanding the lineup, Jackpot Legends
– a new cash-on-reels title featuring an exciting Jackpot Bonus Wheel – and So Hot Cash®, which delivers classic stepper gameplay and can be linked to the So Hot Grand progressive, are set to debut in Class III later this year, with Class II launches following in 2027.
On the table side, AGS’ award-winning progressive platform Bonus Spin Xtreme® (BSX) has been hugely successful in turning small side bets into massive jackpots throughout the tribal casino market. Linking all table games – from the pit to the poker room – BSX has been elemental in allowing operators to offer the flexibility at the tables to make these life-changing wins become more common.
AGS’ participation in OIGA reflects the Company’s history in Oklahoma and its longstanding commitment to the tribal gaming community. More than a trade show presence, OIGA is an opportunity for AGS to reconnect with valued partners, strengthen relationships, and reaffirm its respect for the Oklahoma Tribes that have played such an important role in the Company’s growth.
Attendees are invited to visit AGS at booth 732 throughout the show.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks which are currently not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or its affiliates.
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Gambling in the USA
UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program
UpUp Casino, a free-to-play social sweepstakes platform built on player-first principles, officially launched in the US at upupcasino.com. The platform debuts with a premium game library, independently audited systems, and a legally compliant sweepstakes model that never requires a purchase or deposit to play or redeem real cash prizes.
UpUp Casino features a diverse collection of social and live games from globally recognised studios that power leading international iGaming brands — premium titles that are traditionally paid-to-play, now available free within the UpUp Casino sweepstakes experience. The platform operates using two virtual currencies: Gold Coins (GC) for entertainment gameplay and Sweep Coins (SC), which can be redeemed for real cash prizes.
Built around a player-first rewards experience, UpUp Casino offers every new player a welcome gift upon signup, alongside a wide range of ongoing promotions and benefits. Players can enjoy daily rewards, weekly bonuses, coin package bonuses, limited-time coin boosts, refer-a-friend incentives, and more. The platform’s VIP program further enhances the experience with boosted promotions, priority support, and exclusive tier-based rewards.
All eligible SC balances can be redeemed for real cash prizes through a redemption process designed for speed, security, and low minimum thresholds — ensuring rewards remain accessible to players.
UpUp Casino has been independently audited for security and fair-play integrity prior to launch and operates in compliance with U.S. sweepstakes promotional regulations. Player accounts are protected through industry-standard encryption, identity verification systems, and dedicated 24/7 customer support staffed by real people.
“Players deserve more — premium games without paywalls, faster redemptions, better rewards, and support from real people who genuinely care. We built UpUp Casino around those principles. This is what a modern player-first sweepstakes casino should look like,” said Angelina Upton, Founder of UpUp Casino.
The post UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
The US Prediction Markets Landscape: Navigating Opportunities and Challenges
The meteoric rise of prediction markets in the United States has sparked intense discussions among industry experts, legal scholars, and operators alike. Driven by high-profile political cycles and cultural events, these platforms have evolved from niche academic experiments into massive financial ecosystems.
But as the volume of activity surges, so does regulatory scrutiny. Understanding the current state of prediction markets, the complex regulatory landscape, and what this shifting paradigm means for the broader future of gambling and sports betting in America is essential for any industry stakeholder.
Understanding Prediction Markets
Prediction markets are specialized platforms that enable users to buy and sell shares based on the outcomes of future events. These events span a massive spectrum, including:
- Political Elections: Predicting presidential race outcomes, congressional majorities, or policy decisions.
- Macroeconomic Indicators: Betting on federal interest rate hikes, inflation numbers, or jobs reports.
- Pop Culture & Sports: Forecasting award show winners, box office performance, or championship outcomes.
Unlike traditional sportsbooks that rely on oddsmakers setting a fixed price, prediction markets operate like a stock exchange. They aggregate information, sentiment, and capital from a diverse pool of participants. This “wisdom of the crowd” often results in highly accurate, real-time forecasting. However, because these platforms blur the lines between financial derivatives and traditional wagering, their legal environment remains incredibly complex and highly contentious.
The Regulatory Battleground
The legal framework for prediction markets in the U.S. is currently in a state of flux, characterized by competing jurisdictions and conflicting viewpoints between federal oversight bodies and state regulators.
US Prediction Markets Hierarchy
- Federal Regulation (CFTC): Pushes for uniform federal rules, viewing events as commodities/derivatives.
- State Regulation (IL, NJ, etc.): Aims to protect local consumer bases and secure state tax revenue.
1. Federal vs. State Regulation
The Commodity Futures Trading Commission (CFTC) views event contracts as derivatives, asserting its role as the critical authority tasked with establishing a uniform, nationwide regulatory framework. However, individual states like New Jersey and Illinois are also aggressively asserting their authority. This dual-layered pressure creates friction, potential legal conflicts, and compliance confusion for platform operators.
2. Taxation Concerns
States have grown accustomed to capturing substantial tax revenue from legalized sports betting and iGaming. As users migrate toward prediction platforms—some of which operate in gray areas or outside traditional state frameworks—local regulators worry about losing out on vital tax income. This financial anxiety is fueling a legislative push for stricter, localized state oversight.
3. Market Integrity and Security
With any high-stakes betting or trading operation, the integrity of the underlying market is paramount. Regulators and critics frequently raise concerns regarding:
- Insider Trading: Participants leveraging non-public information to profit off specific policy or corporate outcomes.
- Market Manipulation: Well-capitalized individuals or “whales” artificially moving the price of a contract to influence public perception or swing a market.
- Oversight Mechanisms: The urgent need for robust, real-time surveillance tools to detect and mitigate fraudulent trading activity.
Expert Insights on the Shifting Landscape
During our recent panel discussion, industry leaders shared their frontline perspectives on how these market forces are colliding.
The Current State of Affairs
Experts agree that the current legal landscape is chaotic but uniquely ripe with opportunity. As gaming attorney Jeremy Kleiman noted during the meetup:
“The legal landscape right now is a mess.”
Yet, history shows that this exact brand of regulatory uncertainty often leaves the door wide open for innovative, agile market solutions to emerge and establish a foothold before formal guardrails are built.
The Role of Technology and Emerging Platforms
Advancements in trading technology are rapidly reshaping user expectations. Regulated platforms like Kalshi and decentralized alternatives like Polymarkets are experiencing massive surges in popularity. This growth is particularly prominent among younger, tech-savvy users who gravitate toward their sleek user-friendly interfaces, low-friction trading structures, and the transparent nature of order books over traditional sportsbook vigs.
Political Dynamics
The future of the industry is deeply intertwined with Washington politics. Strategic advisor Bill Pascrell III emphasized the significance of political dynamics in shaping upcoming legislation. The White House’s backing of the CFTC’s regulatory push is a massive factor that could dictate the trajectory, speed, and severity of prediction market legislation over the next few years.
Looking Ahead: What Shapes the Future?
As the conversation surrounding event wagering matures, three core factors will dictate which operators thrive and how the broader market stabilizes:
- Increased Regulatory Clarity: While the current friction is difficult to navigate, clear and predictable rules from federal and state authorities will ultimately benefit the market by unlocking institutional investment and corporate innovation.
- Consumer Demand for Transparency: Modern users expect deep transparency. Platforms that prioritize clear contract rules, predictable settlement guidelines, and proactive user education will easily gain a competitive edge over opaque competitors.
- The Power of Data Analytics: Data utilization will be the ultimate differentiator. Operators that successfully leverage advanced data analytics to improve market liquidity, enhance user experiences, and ensure secure outcomes will lead the next generation of wagering.
Conclusion
The U.S. prediction market landscape is at a historic turning point. As regulations mature and consumer preferences shift away from passive betting toward active, knowledge-based trading, the industry must remain incredibly agile. For operators, investors, and participants alike, staying informed on these fast-moving regulatory and technological shifts is no longer optional—it is the only way to successfully navigate this complex, high-reward frontier.
Watch the latest iGaming Exchange: Europe & Americas – Virtual Meetup below
Frequently Asked Questions
What exactly are prediction markets?
Prediction markets are exchange-style platforms where users buy and sell shares on the outcome of future real-world events. The market price reflects the crowd’s real-time probability assessment of that event occurring.
How are prediction markets currently regulated in the U.S.?
Regulation is highly fragmented. The federal CFTC treats these markets as commodity or derivatives exchanges, while various state gaming commissions attempt to regulate or restrict them under local sports betting and gambling laws.
Will prediction markets replace traditional sports betting?
Rather than completely replacing sportsbooks, prediction markets are expanding the pie. They offer a highly dynamic, peer-to-peer alternative that appeals to financial traders and policy enthusiasts, forcing traditional betting operators to innovate their technology and payout structures.
The post The US Prediction Markets Landscape: Navigating Opportunities and Challenges appeared first on Americas iGaming & Sports Betting News.
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