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Forza Kalamba!

Published

5 years ago

February 26, 2021

Reading Time: 3 minutes

Tamas Kusztos, Head of Sales and Account Management at slots developer Kalamba Games gives us some insight into the company’s recent entry into the vibrant Italian market and what it hopes to bring to the well-established territory.

The Italian market for gambling is one of the most proven and lucrative in Europe, if not globally. From land-based and online to esports and sports betting, there’s little that a bettor can’t wager on in the country thanks to the regulated landscape it operates in. But what about newcomers like Kalamba? Is it actually advantageous for us to make our debut now? Well, there are certain benefits in that we have been able to identify some player preferences and trends which will help us hit the ground running. The market being as mature as it is also helps us to quickly get a handle on general market conditions and how regulation has progressed.
As it’s turned out, it’s actually been a very good time to do it, as online casino has grown to become the most lucrative product vertical in the Italian online market, with slot products now accounting for upwards of two-thirds of overall segment revenue of €831m in 2019 and €837m in the first nine months of 2020. As recently as last November, the 2 billion revenue mark was surpassed by regulated operators for the first time ever and that was followed by another record-breaking December, which saw a 40 per cent month-on-month increase.
Given our success in other European markets, we are sure that there will always be an appetite for fresh content such as ours and we are excited to introduce it to the Italian players.

But of course, not all European territories are the same – Italy has a very strong land-based heritage and many online operators also run betting shops. This gives us a good insight into what this slightly different player demographic enjoys. We will be looking to develop new content for the Italian market that offers the mechanics, features, and themes that the local player base knows and loves. It is all about knowing your customer and making sure our content is tailored to attract them and we will learn as we go and improve our content along the way.

Getting us off to a good start, we have a really broad portfolio of titles with our 50th game being launched later this year. We offer players a range of different themes and have been working hard to develop our signature features. Some of our best loved ones are HyperBet and HyperBonus, which allow players to adjust the volatility level of the game and to shortcut into bonus rounds. Coupled with exciting themes and a slick user interface, this means we can really cater for all demographics. We have a packed roadmap for 2021 which will see us take our content to new heights.

But having those games alone isn’t the whole picture, we need to align ourselves with the right local partners to gain the best possible insight. As a supplier, you only have access to part of the performance data of your games with operators holding the other important piece of information. It is therefore crucial to work closely with operators to get a 360 view of how well our content is performing in the market and what kind of content players prefer. We have talked with some of our partners in detail about the market trends and we will certainly take it into consideration when creating games. We are however confident that our unique offering will carve out a decent market share with our fresh approach towards slots.

That approach is also evident in our player engagement and part of our Bullseye RGS, which has been doing particularly well since its introduction last year. We have already released Big Win Replay, where players can go back and watch their big wins repeatedly. Our data shows that this significantly increases the engagement levels compared with players who choose not to use it. Building on that, we’re soon to include our own unique take on the classic Jackpots feature, while later this year, we’re set to introduce some really fresh and exciting gamification tools that will increase engagement and retention levels with players.

So all in all, it’s exciting times in Italy and with our powerful combination of innovative games and promotional tools, we’re confident we can take advantage and push forward to become one of the leading suppliers there.

casino games

Groove says its aggregator library passes 20,000 casino games

Published

7 hours ago

June 26, 2026

Wladimir P.

groove-says-its-aggregator-library-passes-20,000-casino-games

Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.

According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”

The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bragg Gaming

Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive

Published

7 hours ago

June 26, 2026

Wladimir P.

mega-casino-launches-bragg-gaming-slot-10-hot-diamond-desire-as-exclusive

Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.

According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.

The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:

“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”

The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

appointments

OS Studios names Ishaan Arya country manager to lead India expansion

Published

7 hours ago

June 26, 2026

Wladimir P.

os-studios-names-ishaan-arya-country-manager-to-lead-india-expansion

OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.