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How Parimatch Use Data-Driven Approaches to Launch Experimental Betting Projects

Published

5 years ago

February 19, 2021

Reading Time: 4 minutes

Parimatch is changing the betting industry, and data is the key to these changes. Together with Head of BI and Analytics Parimatch Anna Gayvoronskaya, we’ll tell you how we applied data-driven approaches to launch the session game Footboss — a new gamified way to involve customers in the betting world.

Parimatch Betting Experiment: game Footboss

Footboss is a simple soccer-themed IDLE RPG game integrated into the Parimatch app: the player doesn’t need to register anywhere else if he already has an account in the system.

Games are designed for relaxation and chilled-out gameplay — conventionally, there are 5 minutes for which you can manage to go through a couple of bosses, acquire new skills and get prizes. Among the awards were Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, and other branded gifts from Parimatch.

Parimatch natively integrated betting into the game: the player could place a couple of bets and speed up the progress, but this was completely unnecessary.

How Footboos Engaged Players

The global goal of Footboss is to refresh the world of betting: the game was conceived as an alternative to the boring campaigns and promotional offers for Euro 2020. In addition to focusing on high odds, bonuses, and competitions in marginality, the goal was to give players variety and new emotions.

Thanks to Footboss, the player returned to Parimatch not only because he wanted to place a bet or check the odds but to take a break, win a few fights and get a prize in a process. The game developers specially made it session-based so players would not get stuck in it for hours and returned to their business after a couple of boss fights.

Footboss’s main gaming adventure is to free ten soccer stadiums from the giant invaders. The game’s key character is the Coach, whose task is to prepare his players for effective penalties and non-standard decisions day after day.

At first glance, the game seems simple, but with each new level, the player discovers many directions to deepen and develop their characters. Thanks to the random distribution of awards and achievements, the journey became unexpected: different things, tasks, heroes always dropped out. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

Ways to Use Data-Driven Approaches

Nowadays, in business, not enough to be guided by feelings or intuition. We must base global steps on data and analytics because analytics answers the question, “what can we do to make this product better?”

Before the launch of Footboss, a BI team completed the game’s mathematical model, which was the basis for the player’s interactions with Parimatch products. Also, data specialists developed a mathematical system for the equiprobable drop of prizes, according to which the player could get a prize regardless of how much money he spent on the game.

*quote*

Placing some bets could speed up the game’s passage, but this does not affect the dropout of prizes.

The compilation of models and comparison with the bases of active players of Parimatch helped to attract the number of players to Footboss, calculate the possible increase in GGR and the costs of the project.

For developers, data analytics prepared dashboards of the game progress, the number of participants, and their activity.

We frequently analyzed players’ engagement during the promotion period and made updates based on this data, for example, extra-levels or new characters.

We carried out the work with data at all stages of the project, including calculating the retrospective results. Here’s the data we’ve collected for future versions of the game:

the number of players
player engagement rate
number of fights
number of completed quests
the average and the maximum duration of a gaming session
number of open loot boxes
game speed run
the number of registrations on the site and application
conversion of landing pages
email open rate
costs of prizes per active player
the financial result of an experiment

Data to Highlight the Pandemic Damage

It’s hard to describe 2020 projects without mentioning the pandemic impact. The crisis and quarantine dealt heavy damage to the entire market, and the Footboss campaign was no exception. Everything went wrong: change of concept due to the cancellation of Euro 2020, anti-crisis measures in the company, limiting the launch of the game to 1 region out of 7 planned.

We calculated not only positive results but also what we received less due to the pandemic and crisis:

loss of audience and GGR due to the cancellation of Euro 2020
losses due to launch in only one region of the brand’s presence
losses due to out of sync with the marketing campaign
losses from the lack of integration of other company’s entertainment

Data-Driven Approaches for Future Experiments

The fundamentals of data-driven approaches lie in that data can be collected not only for retrospective activities but also throughout the entire process. You can build mathematical models at the beginning of the experiment, compare them with real performance, make adjustments, and achieve a positive effect for the business.

If earlier everyone in betting analyzed only the results of campaigns, now the data is used at all stages. We plan and build the mathematical models, make adjustments based on the results we obtained, and then we conduct a retrospective for future projects. Working with data has now become a continuous process from post facto analysis of results.

For Footboss data-driven, the approaches helped to calculate the number of potential players, the profit from their attraction, and the losses caused by the pandemic.

The first launch of Footboss opened the door to a new approach to attracting players to the world of betting. As CPO Parimatch Sergey Berezhnoy said: “We have built a stadium where we held the first championship.”

So new adventures await the players, and we are developing new quests and game levels — and all game activities will improve thanks to the data from previous versions of the project.

1spin4win

1spin4win presents Lucky 1spin4win Hold and Win to mark its 5th anniversary

Published

13 minutes ago

May 15, 2026

Wladimir P.

1spin4win-presents-lucky-1spin4win-hold-and-win-to-mark-its-5th-anniversary

On May 14, 2026, 1spin4win reached a significant milestone — five years on the iGaming market. The anniversary motto, The Gold Standard of Classic Slots, reflects the studio’s evolution into a recognized name in the classic slot niche, built on years of industry expertise and commitment to delivering authentic gambling experiences.

Today, its portfolio features more than 200 games combining timeless appeal, advanced mathematics, and strong performance. In 2025, 1spin4win achieved a 52.06% increase in bet count and a 56.62% rise in GGR compared to 2024. This growth has helped the provider earn the trust of over 1,000 global operators, including leading brands such as SOFTSWISS, EveryMatrix, Alea, SoftGaming, Digitain, and BetConstruct.

As part of the milestone celebration, 1spin4win introduces Lucky 1spin4win Hold and Win, a special slot highlighting the studio’s landmark titles and renowned characters. Alongside traditional fruit, bells, and sevens, the colorful 3×3 grid features Wild symbols shaped as red bezel-set diamonds. When activated, they illuminate the “5 Years” sign, reinforcing the game’s anniversary theme.

The celebratory atmosphere continues through the slot’s rewarding features. Landing nine identical symbols doubles the win, while three or more Coins trigger the exciting Hold and Win Bonus round. With three starting respins, players get the chance to claim two festive Jackpots — the x100 Minipot Coin and the x1000 Megapot.

To mark the 5-year anniversary, 1spin4win is also launching special promotional campaigns in collaboration with Olymp and Selector. To give players additional opportunities to join the celebration, the partners will distribute exclusive promo codes, which will also be available to the registered users of the provider’s Players Room platform.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Five years in the industry is an important testament to how far 1spin4win has come. Since 2021, we’ve grown into an acknowledged iGaming brand trusted by top global companies. Looking ahead, we plan to keep expanding across African and Latin American markets, deepen our relationships with regional operators, and further strengthen our presence in Europe. For us, this anniversary is not only about celebrating past achievements, but also about building the next stage of 1spin4win’s journey.

Olga Bogdanova, Art Director at 1spin4win, shared, “Lucky 1spin4win Hold and Win is dedicated to the 1spin4win 5th anniversary in the casino industry. The game’s design brings together iconic characters and signature symbols from our previous releases, well-known to both our players and partners. The result is a vibrant product featuring engaging Hold and Win mechanics and the recognizable 1spin4win classic style. We invite everyone to join the celebration of our anniversary, test their luck in the slot, compete for festive jackpots, and revisit their favorite 1spin4win games!”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win presents Lucky 1spin4win Hold and Win to mark its 5th anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Games

Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side

Published

13 minutes ago

May 15, 2026

Wladimir P.

stake-releases-zoo-casino-game:-a-fast,-multiplayer-stake-original-where-players-bet-on-the-wild-side

A new live-round Stake Original where every player bets on the same outcome – six animals, a 20-tile track, three results per round, and wins up to 1,000x in play.

Stake, the world’s largest online casino and sportsbook, has today launched its Zoo casino game, a new multiplayer Stake Original that brings every player into the same live round to bet on six animals across a 20-tile track. Available worldwide on Stake, Zoo is the latest title to join the growing Stake Originals collection.

Zoo takes the shared-round excitement that has made games like Crash a Stake Originals staple and pairs it with simpler, more visual decision-making. Each round, six animals – Lion, Cheetah, Elephant, Crocodile, Rhino, and Penguin – appear on a 20-tile circular track, with each animal showing up a different number of times to create clear volatility tiers and payout differences across the board. Players have ten seconds to back one or more animals before the track spins up and locks in three result tiles in the center of the screen.

Zoo launches with a 98% RTP, a top multiplier of 1,000x per round, and full auto bet controls that let players preset their wager amount, number of rounds, and chosen animals. Designed as a simpler, more visual evolution of popular casino games like Roulette and Sic Bo, Zoo strips back the complexity without compromising on depth. The rarer the animal, the bigger the reward – Lion and Cheetah each appear only once on the track, Elephant and Crocodile twice, Rhino four times, and Penguin ten, giving players a clear read on the risk and payout of every play. With three result tiles drawn each round, players win based on how many times their chosen animal lands across all three.

“Zoo is exactly the kind of game we want Stake Originals to be known for – fast, simple to pick up, and genuinely fun to play in an online setting filled with other players. There’s real tension in watching the three tiles land for the whole table at once, and we think players are going to find their favourite animals pretty quickly,” said Stake’s Chief Marketing Officer, Akhil Sarin.

Zoo joins a growing line-up of in-house multiplayer game creations on Stake Casino, with the goal of keeping every Stake Original easy to learn, quick to play, and a little bit different from anything else in the iGaming industry.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake.com

[email protected]

The post Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Games

Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side

Published

14 minutes ago

May 15, 2026

GamingAmericas.com

A new live-round Stake Original where every player bets on the same outcome – six animals, a 20-tile track, three results per round, and wins up to 1,000x in play.