eSports
Esports fans expected to come out in force to bet on IEM Katowice
IEM Katowice 2021 is expected to lead to a “significant uptick” in esports betting action this month.
The $1m CS:GO championship, due to start on Tuesday, February 16, is among the standout events of the year and comes after almost 12 months of disruption to the esports calendar.
The event is famed for being held at the Polish city’s iconic Spodek Arena but Covid restrictions mean no fans will be in attendance as teams play online from locations around Europe.
Nevertheless, a flurry of betting action is expected on the event, as 24 of the world’s best CS:GO teams compete for the $400,000 first prize.
Metodi Zaburtov, Director of Sportsbook at Luckbox, said: “CS:GO fans have been starved of action for much of the past 12 months and IEM Katowice has a special place in their hearts.
“Data from previous years shows us that there is a significant uptick in CS:GO betting at this time of year thanks to IEM Katowice. This is largely due to the quality and popularity of the teams involved, the high-profile nature of the event and intense nature of the competition – with so many matches being played over two weeks.
“The fact that the tournament is online is a pity but esports fans have shown a strong willingness to continue to back their favourite teams and try to pick winners in such tournaments throughout the past year. We expect that to be the case even more for IEM Katowice.”
A year for the underdogs?
Astralis are outright favourites to win another IEM Katowice title, with odds of 3.10 ahead of Team Vitality at 3.80. Heroic are third favourites at 5.00 while defending champions Na’Vi are available at 5.50.
But fans planning to bet on IEM Katowice, could be wise to keep an eye on the underdogs.
Zaburtov said: “I think it’s worth looking at some teams that have been very strong during warm-up tournaments. Complexity are on fire and available at odds of 23.00, while BIG at 9.5, Virtus.pro (13.25) and Gambit (31.00) look great value. Also, the underachievement of the top two teams – Vitality and Astralis – in recent weeks is hardly great preparation. “We have seen evidence to suggest that online tournaments lead to more shock results, with a noticeable series of outcomes going as predicted by the odds.
“Online matches are more susceptible to technical issues such as latency, which can sometimes prove a leveller – like a football match on a bad pitch. “There is also the fact that players are often in their own homes, as opposed to being cheered on by thousands of fans. This often brings out the best in experienced players, while lower-level players might crumble under the pressure. Perhaps playing online suits smaller teams because there is less pressure.
“This could be a good year for the underdogs.”
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Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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