DraftKings Inc. and the National Football League (NFL) have signed into an agreement to expand their current daily fantasy sports (DFS) and content partnership to Canada.
Previously, the landmark marketing and content deal between DraftKings and the NFL was limited to the US. The new deal further deepens the relationship between the two organizations and enhances the DFS fan experience in Canada as the NFL season approaches the Super Bowl.
“The relationship we share with the NFL is important for DraftKings to provide customers a great experience. This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience,” Ezra Kucharz, Chief Business Officer of DraftKings, said.
“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL. As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences,” Gavin Kemp, Director of Corporate Partnerships at NFL Canada, said.
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