Latest News
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
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game releases
Greentube launches Cash Connection – Golden Sizzling Hot with guaranteed Winning Spins
Greentube, the NOVOMATIC Interactive division, has launched Cash Connection
– Golden Sizzling Hot
on 14th July 2026. The new title extends the supplier’s Cash Connection
series and introduces a gold-themed variant with updated bonus mechanics.
Cash Connection
– Golden Sizzling Hot
is played on a 5×3 grid with five win lines. Landing six or more disc symbols triggers a Lock & Spin feature, with access to four jackpots across the game and two bonus prizes. The Grand Jackpot can be triggered by landing 15 discs during the feature, which also ends the round.
Greentube said the Mini and Minor jackpots are tied to a separate Winning Spins feature. In this mode, played on a different set of reels without disc symbols, “every spin is a guaranteed win,” according to the company.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Cash Connection
has grown into one of our most consistently popular game families, and Golden Sizzling Hot
shows exactly why we keep coming back to expand it.
The Lock & Spin feature has always been a strong draw for players, but what really sets this edition apart is the guaranteed Winning Spins feature. Landing a Mini or Minor jackpot doesn’t just add a cash value; it opens the door to a round where every spin wins, and that’s a great incentive for players.
“Giving the game a golden makeover was about more than just a new look. It’s part of how we keep our most established franchises feeling fresh, and Golden Sizzling Hot
is a great example of that balance between familiarity and evolution.”
The post Greentube launches Cash Connection – Golden Sizzling Hot with guaranteed Winning Spins appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-launch
Habanero releases Galaxy Babies slot with Black Hole Wild blocks
Habanero has launched Galaxy Babies, a new 5×3 slot released on 14 July 2026, built around a Black Hole mechanic that randomly drops blocks of Wild symbols onto the reels.
The game runs on 25 paylines. In the base game, the Black Hole can appear at random and “warp in” Wild symbol blocks across the reels. Habanero said Wilds in the title are only triggered through the Black Hole feature.
A free spins mode triggers when three or more Scatter symbols land, with up to 50 free spins available and retriggers during the bonus round. In free spins, Habanero said the Black Hole “grows,” creating larger 3×3 and 4×4 Wild blocks.
Galaxy Babies also supports Habanero’s Jackpot Race
, Buy Feature and Super Bet, which the supplier said gives operators options when configuring the game for different player preferences. The release follows recent titles including Happy Hatchlings, Nuwa Deluxe and Steampunk Plinko.
Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Galaxy Babies is a title with a lot of personality and a mechanic that delivers real impact. The Black Hole Wild is simple to understand but creates moments that feel genuinely exciting.
“It is a game that will appeal to a broad range of players, and we are looking forward to seeing how it performs across our operator network.”
The post Habanero releases Galaxy Babies slot with Black Hole Wild blocks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino content
ICONIC21 distributes full casino portfolio via Blue Ocean Gaming
ICONIC21 has signed a distribution agreement with Blue Ocean Gaming that makes the supplier’s full portfolio—live casino, slots and RNG titles—available through Blue Ocean Gaming’s operator network. The companies announced the deal on 14 July 2026.
Blue Ocean Gaming said it aggregates content from more than 140 providers and offers operators a catalogue of over 13,000 casino titles across categories including slots, live casino, virtual sports and sportsbook.
The integration includes ICONIC21’s live casino Gravity Series game-show formats, including Gravity Wheel. ICONIC21 said the title runs multipliers on every spin and includes four multiplier symbols—Saturn, Moon, Comet and Sun—with the Sun multiplier offering wins of up to 1,000x.
The agreement also covers ICONIC21 slots including Buffalo Wild Collection and Las Piggas, alongside RNG titles such as Chicken Run, Mines and Crash.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Being distributed through a platform of this scale, alongside such a strong roster of providers, gives our content exceptional exposure and reach. What makes us proud is that our footprint keeps growing, and it keeps growing very quickly. Each new partnership is a reflection of our strength and potential, and Blue Ocean Gaming is a very meaningful addition to that journey.”
Dejan Jović , CEO at BlueOcean Gaming commented: “ICONIC21 is doing something truly exciting in the live casino space, raising the bar when it comes to player immersion and showmanship. Their ability to take classic table games and supercharge them with dynamic twists like the Gravity series adds a fantastic new layer of entertainment to GameHub. It’s exactly the kind of high-vibe, retention-driven content our operators look for to stand out in a crowded market, and we are thrilled to welcome them on board.”
The post ICONIC21 distributes full casino portfolio via Blue Ocean Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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