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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments
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iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.
TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.
The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.
It revealed five significant trends:
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Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.
“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.
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Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.
“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.
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Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.
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Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.
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Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.
“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.
For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.
Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.
“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”
About the Research methodology
The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.
For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.
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Here are this weeks latest slots releases compiled by European Gaming
PG Soft, has crafted its latest mouthwatering title to celebrate the beginning of the holiday season, Chocolate Deluxe. The alchemy behind PG Soft’s game takes inspiration from a beautiful love story between two of the finest chocolatiers, Belgium’s Valentina and France’s Pierre. As a pair they have created the True Love Chocolate Collection- a masterpiece of flavor and romance. Chocolate Deluxe is presented on a 6×6 tray that features sticky winning symbols with multipliers reaching as high as x100.
Betsoft Gaming has released Ultimate Golden Dragon InfernoTM – Hold & WinTM, the third installment in the incredibly popular Golden Dragon InfernoTM series. This new addition offers an immersive 5-reel, 3-row slot experience with the potential for massive wins. The game enhances the beloved Hold & Win feature, introducing a grid expansion mechanic where the screen can expand from a 5×3 grid to a maximum of 10×6, opening up even more opportunities to claim rewards.
PopOK Gaming is thrilled to unveil its latest creation, Yo Dragon – a dynamic slot game that brings the charm and mystique of classic Asian culture to players worldwide. Set on a vibrant 3-4-3 grid, Yo Dragon combines dazzling visuals, engaging features, and a playful dragon mascot for an unforgettable gaming experience.
This new release from MGA Games is a thrilling new game that beautifully combines excitement and nature. The game’s main character is the snow leopard, a majestic creature that serves as an Expanding Wild symbol. When the snow leopard appears, it not only captivates players but also enhances their chances of winning, adding to the excitement with every spin of the reels. Wild Snow Spin is a 5×3 slot game featuring a Scatter symbol and the opportunity to access a variable Free Spins screen, depending on the number of accumulated counters.
Gamzix proudly announces the release of its newest creation, Book of Zulu. This highly anticipated slot marries the timeless charm of classic “Book” games with an electrifying African theme, offering operators a game-changing addition to their portfolios. Featuring immersive visuals, culturally inspired details, and cutting-edge mechanics, Book of Zulu promises to captivate players and set new standards in the industry.
Play’n GO invites players to step into Sobek’s Godly Spins, a 5×3 slot set on a luxurious, deity-filled casino floor – where Gods like Sobek, Ra and Anubis compete for the spotlight. With a unique Nested Free Spins feature, this mythological-meets-Vegas adventure is unlike any other. In Sobek’s Godly Spins – players are transported to a realm where ancient Egyptian Gods enjoy the thrill of the casino floor, each with their own spin on divine glamour.
Evoplay has launched Mega Merry Gifts, a holiday-themed slot that combines the magic of the festive season with innovative gameplay mechanics. Set on a traditional 5×3 grid, the game immerses players in a cosy Christmas setting featuring Mr. and Mrs. Claus, their helpers Elf and Rudolf, Christmas wreaths, and gift-filled bags that act as Wilds. The unique feature of this game is the Free Spins Mega Symbols.
Tom Horn Gaming, the award-winning iGaming supplier, is turning up the temperature this winter with the release of Hot Blizzard Deluxe. This fery slot promises to deliver an electrifying gaming experience with explosive features, blazing visuals, and high-intensity gameplay that players love. At the core of the Hot Blizzard Deluxe’s gameplay is the Expanding Wilds feature, where Wild symbols not only fill entire reels but also come with blazing multiplier values of x1, x2, x5, or x10.
Nolimit City shows you what fighting for domination is really like in its latest release – Tanked. Witness the war between 4 power-hungry warlords who’ll stop at nothing for total domination! This Labs-branded slot is a chaotic masterpiece of destruction. This is the first of its kind for Nolimit City, even following their most recent experimental titles Munchies, Outsourced: Slash Game and Brick Snake 2000.
Red Rake Gaming announced the launch of its latest video slot, Christmas Wins, an unforgettable holiday experience that is now available on all the best online casinos. This spectacular game will immerse players in a world full of magic, joy, and big wins, with innovative features and a highly impressive visual layout and design. Christmas Wins offers a compelling gaming experience, with its 5×5 reel format and “Anywhere” wins in each spin.
He’s making a list, and checking it twice; he’s gonna find out who’s naughty or nice Santa Claus is coming to town… and he’s inviting YOU to take a special tour of his Christmas Factory in Vibra Gaming’s new holiday slot game. Plus, if you’ve been VERY good this year, you could walk away with up to x4500 times your stake!
Take to the African wilderness in Lion Saga Odyssey! This immersive new release takes players on a visually stunning quest, guided by the Lion Spirit and his loyal pride, as they traverse the parched savannah in search of life-giving waters. The latest addition to Play’n GO’s portfolio captures the raw beauty and power of the African ecosystem while offering exciting gameplay mechanics.
Belatra Games, the specialist online slots developer, has unveiled its festive treat this holiday season, Winter Thunder. Swapping the arid US plains for a wintery wonderland, Winter Thunder carries players into an enchanting atmosphere surrounded by snow-covered canyons and frosty forests. Players will be joined in the wilderness by lynxes, eagles, bears, and, the star of the show, the white wolf. This represents the Wild symbol replacing symbols and covering two reel positions.
Playzia is excited to unveil its fiery new slot game, Volcanic Coins. This sizzling hot game takes players on an explosive journey deep beneath the Earth’s crust, where bubbling lava guards hidden treasures just waiting to erupt into massive wins! Volcanic Coins features a classic style 3×3 grid layout with no paylines—which delivers big when it comes to rewards.
Relax Gaming has teamed up with CasinoDaddy to create its latest action-packed collaboration, Immortal 5. Following the success of their previous titles, Sloth Tumble and Epic Dreams, the pair have joined forces once more to introduce a team of five superheroes, guiding players on a quest for maximum wins worth up to 10,000x their bet.
You are going to love this game a lot if you are a dog lover! “Doggie Star” takes players into a world of dogs, where players can meet the doggie star and visit her house! Filled with dogs and many treasures, they are all yours to claim! “Doggie Star” is a 3×5 reel, 20-line slot. This game contains Wild Symbols with Multiplier Feature to allow bigger wins when the outcome involves Wild Symbols.
With the festive season now upon us and the magic of Christmas already thick in the air, sought-after software provider, Swintt, is inviting players to get into the holiday spirit this week with a seasonal reboot of a much-loved Premium slot, X-Max The Winner. Again starring the insatiable squirrel, Max, the new slot is played out across a 5×3 reel set and features 10 fixed paylines.
The post Week 49/2024 slot games releases appeared first on European Gaming Industry News.
Swedish gaming giant the only B2B company awarded Tier 2 seal in recognition of “aspirational level” of ESG reporting
Play’n GO, the world’s leading casino entertainment provider, has today announced it has received the Malta Gaming Authority’s ESG-C Tier 2 Seal in recognition of its efforts and reporting of ESG activities.
Earlier this year, the legendary games studio released its 2023 Sustainability Report, outlining its commitment to a sustainable future, both for the iGaming industry and the planet as a whole. The report covered everything from Play’n GO’s commitments to “Net Zero”, greener working practices, and the company’s “Culture of Belonging” in a Digital First world.
Play’n GO recently became the only iGaming business to be nominated at the 2024 Corporate Star Awards, where its Sustainability Report was recognised alongside global leaders such as SONY Entertainment and Globo.
Vanessa Arenram, CSR Director at Play’n GO, commented “We’re pleased to have our commitment to a sustainable world recognised in this way by the Malta Gaming Authority. Our commitment to Corporate Social Responsibility goes far beyond mere words- it’s reflected in our actions, initiatives, and the positive impact we strive to create, both within our industry and the wider world. Our 2023 Sustainability Report received very positive feedback, both internally and externally, and we look forward to publishing the 2024 version early next year. We would like to thank the Malta Gaming Authority for this award, and pledge to continue the work for many years to come.”
The post Play’n GO celebrates award of Malta Gaming Authority ESG-C Seal appeared first on European Gaming Industry News.
Kindred has officially launched its Kindred Sportsbook Platform (KSP) in the regulated market of Estonia.
KSP’s Estonia entry is part of the operator’s goal to develop new proprietary solutions and have full end-to-end control over its products, limiting the dependency on external suppliers.
During the sportsbook’s first week of operations in the Baltic country, players were given tailored profit boosts and other rewards tied to local teams and events, such as the EuroBasket game and an exhibition tennis event – both held at the Tallinn Unibet Arena.
KSP is built with an optimal player experience in mind, boasting features like BetBuilder and easy platform migration to mitigate customer disruption.
Additionally, the solution introduces dynamic cash-out and tenancy-based odds adjustments that complement local initiatives and brands, which will help Kindred scale KSP across all other available markets.
“As we celebrate this achievement, we remain focused on the journey ahead. Together, we are building a market-leading sportsbook that embodies Kindred’s values of innovation, responsibility, and excellence,” the company explained.
“The launch of KSP in Estonia is more than just a technological milestone; it’s a testament to what we can achieve when we innovate with purpose. We’re excited to continue delivering a world-class sports betting experience to our customers, one market at a time.”
The post Kindred Sportsbook Platform Goes Live in Estonia appeared first on European Gaming Industry News.
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