Canada
DraftKings Reveals Findings from its National Consumer Study of American Sports Fans
DraftKings Inc. has revealed the findings from its national consumer study of American sports fans.
In the survey which includes more than 1000 self-identified American sports fans, DraftKings examined the perspectives and adaptations of modern fandom as a direct result of the novel coronavirus.
“With over half of respondents having reported missing sports during the resultant hiatus, fans across the country are inarguably eager for the return of their favorite leagues and teams, albeit with largely adjusted expectations as exemplified by our latest findings. By deepening our understanding of the American fan through data and leveraging the technology of our platform, we are better able to adjust and serve the new experience of sports fans throughout the US,” Matt Kalish, co-founder and president of DraftKings North America, said.
When the US began its battle against the COVID-19 outbreak in early spring, major sports leagues were among the first organizations to put a hold on the normal course of business in the interest of safety. In doing so, 56% of respondents reported taking developments around COVID-19 more seriously.
Following league suspensions, however, sports fans across the country were hungry for related content and looked toward alternative events, leagues, and teams to follow. As a result, over one in four American fans began following a new sport, and 67% plan to continue following said sport even as more prominent leagues resume. Esports (40%) stands as the most popular newly followed sport trailed by international soccer (34%), MMA (32%) along with golf and international baseball (tied at 31%).
Among upcoming season relaunches and debuts, 64% of American fans say the NBA is their most highly-anticipated sport to watch again, followed by MLB Opening Day at 48%. Both leagues are slated to start later this month, and findings indicated approximately 66% of fans feel it important for live sports to return before September while 39% believe the return to play is occurring too soon.
In-game attendance, one of the biggest attractions when it comes to live sports, marks a notable point of division as fans are mixed on the matter. One out of five respondents do not plan to be in-stadium until a cure for the virus is identified, citing concerns around fan compliance with an established protocol including wearing a mask and maintaining an acceptable social distance.
With the industry moving forward and pivoting to new season formats, sports fans intend to engage with their favorite teams from the comfort and safety of their homes: over half of those surveyed do not anticipate a change in how they will watch live sports; 35% are in favor of home viewership as opposed to attending live events while wearing masks and social distancing. Additionally, 60% plan to continue consumption through traditional cable television while 40% will access live feeds by way of in-app streaming services. When asked which sports they are likely to watch live post-COVID-19, respondents said NFL despite the adjusted schedule format.
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BGaming
CasinoCanada launches free social slot tournament
CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.
The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.
Participation in all tournaments is free for registered users of legal gambling age.
Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.
Prizes include various bonuses and free spins from CasinoCanada partner casinos.
Selected special tournaments also feature exclusive BGaming merchandise prizes.
Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.
While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.
CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.
Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.
“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”
Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.
Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.
CasinoCanada shares this vision, and this collaboration is a natural extension of that.
We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”
CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.
The tournaments are now live at: https://casinocanada.com/tournaments/
The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.
Betnova
Delasport Accelerates Canadian Growth
Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.
Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.
With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.
“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.
As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.
The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.
Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.
The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.
The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.
Canada
Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm
The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.
The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.
“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.
Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.
RGC recommends that Canadian financial institutions implement several key strategies:
• Improving the accuracy of Merchant Category Codes to better track gambling spend.
• Offering voluntary transaction blocks and self-defined monthly spend limits.
• Providing targeted messaging and support resources within digital banking platforms.
Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.
The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.
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