Canada
BtoBet, Rappi, and Megapuesta Sign Landmark Deal to Widen Sports Entertainment on New Channels
BtoBet and on-demand delivery company Rappi have partnered with Megared, BtoBet’s Colombian partner owning and operating the Megapuesta brand, in a landmark agreement that will widen the provision of sports entertainment to new ecommerce channels.
Through this agreement, the first of its kind in the iGaming industry, BtoBet and Rappi, together with Megapuesta, will be offering an added sports entertainment value to the vast goods and services portfolio to all customers using the Rappi platform in Colombia.
However, whilst Colombia will be the initial step in the implementation of the new entertainment model, the partnership between BtoBet and Rappi will expand in the following months in the rest of the LatAm countries where Rappi is providing its services, involving other BtoBet partners in the region.
Alessandro Fried, Executive Chairman of BtoBet, said that already being a leader in LatAm and especially in Colombia due to its considerable local partner portfolio, BtoBet was seeking new innovative ways of how to grasp the opportunity provided by the new ecommerce tendencies that have become so popular in the country.
“This, coupled with Rappi’s founders’ bold vision to create the premiere multi-service ‘super-app’ in the region, has led us create a new sector and a new vertical to the vast portfolio Rappi is providing its clients,” Alessandro Fried said.
He added that this partnership not only consolidates BtoBet’s role in LatAm as the leading platform provider but demonstrates the flexibility of BtoBet’s Neuron 3 betting platform allowing its integration into any application. Fried further said that thanks to this landmark agreement, all of BtoBet’s current and prospective partners in the Latin American region will have the possibility to provide their entertainment through the Rappi platform.
Megared’s Juan Esteban Puerta said that the project commenced two years ago, with the company seeking new and innovative marketing, sales and acquisition opportunities for its Megapuesta brand.
“Our aim, together with BtoBet, was to identify opportunities on platforms and applications not directly related to the iGaming industry, which not only offer a limitless portfolio of goods and services, but have in due process evolved a full ecommerce ecosystem that would bring benefits to our business strategy,” Juan Esteban Puerta said.
Puerta added that Rappi was the obvious choice, based on continued year-on-year growth, an advanced digital economy model, and also an intuitive wallet system that has proved to be very popular with its users. He added that through this agreement, Megapuesta will be the first licensed Colombian operator to start offering entertainment services through the Rappi platform.
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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.
The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.
The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.
Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.
It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.
Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.
“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.
The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.
DraftKings announced its intent to launch its online sports betting and casino products in Alberta, Canada, pending licensure and regulatory approval. If granted approval, DraftKings Sportsbook and Casino intends to be available on the province’s anticipated universal launch date of July 13, 2026, as set by the AGLC.
“We’re excited about the opportunity to expand DraftKings’ footprint in Canada and bring our online sportsbook and casino experiences to customers in Alberta. With the anticipated launch aligning with the World Cup — hosted right here in North America — it’s a particularly exciting moment for sports fans in the province to engage with our platform,” said Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings.
Alberta would represent the second province in Canada where DraftKings operates mobile sports betting and casino products, alongside Ontario. It would also mark the 34th jurisdiction in North America where DraftKings offers online sports betting, and seventh with online casino.
Eligible Alberta residents can pre-register for DraftKings Sportsbook and Casino ahead of the expected launch.
The post DraftKings Announces Intent to Launch Online Sportsbook and Casino in Alberta, Canada appeared first on Americas iGaming & Sports Betting News.
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