Automated solution to boost retention rates for operators worldwide
Global casino games provider Booongo has introduced a new Daily Rewards feature to its range of engagement tools, which is set to sharpen player engagement and increase user retention.
The first of its kind promotional mechanic aims to provide players with a more immersive gaming experience across all Booongo games, delivering automated rewards during the gameplay that are based on each individual’s gaming activity.
Players are able to view the daily objectives that are required to unlock rewards such as cash giveaways and free spins. Up to five prizes can be awarded each day and can be customised depending on each operator’s obligations.
This low cost and easy to use promotional tool allows operators to enhance the way in which they attract and retain players. Marketing teams can set promotional cycle durations and participating games, as well as monitor the progression of campaigns with back office support.
Daily Rewards becomes the latest addition to Booongo’s portfolio of engagement features and is now available to its ever-growing network of operating partners.
Yuriy Muratov, Head of Account Management and Business Development at Booongo, said: “Daily Rewards is an exciting addition to our range of engagement tools and is sure to attract the attention of operators and players alike.
“Acquisition costs continue to rise and the ability to retain existing players is of high importance to operators right now. Our new tool not only improves the slot experience with the giveaway of cash prizes and free spins to players, but also provides a cost-effective solution for operators to increase retention rates.
“Daily Rewards is already live with our new Hot Summer Days promotional campaign, where players are guaranteed to receive personal gifts whenever they return to play our participating games. It’s proving really popular with players who keep coming back for more.”
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