Aggregator GrooveGaming has been busy looking for new and interesting content to offer the market, particularly as the COVID-19 pandemic continues to hit major markets, so it was no surprise that the aggregator selected SimplePlay to add to GrooveGaming’s already considerable armory.

SimplePlay is a budding software developer with a ready-made inventory of over 40 top online slots and gambling games already proving popular in Asia. SimplePlay house, develop and distribute slots games on behalf of partner SA Gaming. Popular titles include Angels & Demons, Zeus, Pigsy, Double-Happiness and Fortune Lion.

Alongside the established slots titles is a range of top-quality fish games, popular on the Asian market and attracting attention across the wider online gambling industry too. SimplePlay slots are linked to three progressive jackpots. Each game adds to a share of the Mini, Minor and Major jackpot totals, which can be won at random by any player.

GrooveGaming has frequently hit the headlines over the past couple of years as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, Alea and Quickfire, amongst others.

GrooveGaming has numerous live dealer titles amongst its on-demand live content and classy games including live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest in the last couple of weeks due to the coronavirus pandemic. In addition, its virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming to the rapidly-expanding aggregator soon.

The surge in demand for live content has followed the curtailing of live sports worldwide due to COVID-19 and the closing of land-based casinos in numerous jurisdictions across the world. As a result, entertainment is now being offered in the form of live content and virtual sports to operators striving to meet player demand.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming is well placed with a robust live content range that encompasses some of the world’s leading live content and virtual sports brands, including LEAP Gaming, TVBET, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming, SA Gaming and Ezugi, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. This latest signing with SimplePlay highlights the attractiveness of GrooveGaming’s portfolio with operators and players alike.

A spokesperson for SimplePlay said: “We’re delighted to be joining the world’s fastest-growing aggregator and it enables us to offer our casino slots and innovative fishing games to even more operators. GrooveGaming has the kind of profile and market presence that allows us to take a significant step.”

Yahale Meltzer, COO at GrooveGaming said: “SimplePlay has a relatively short history in the industry nonetheless our partnership will be hugely beneficial for both companies. We’re thrilled to be able to offer SimplePlay’s unique content to our extensive network of partners. There is significant demand from leading operators for our rapidly-growing content portfolio which just keeps getting better and better on the back of deals like these.”