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Yggdrasil has entered an online casino content agreement with Veikkaus

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Gambling is an extremely popular activity in Finland, both online and in actual casinos. According to the Finnish gambling news portal NettiCasinoHEX.com, Finns are known as people who love to gamble, and part of that is probably because there are a lot of slot machines in every corner across the country, but also because of the thousands of online gambling sites, people can play at home.

Yggdrasil Gaming is one of the largest brands in the iGaming business providing online gaming solutions for iGaming operators whose name doesn’t need any special introduction. Its titles have been at the forefront of the gaming industry, particularly in the slot genre.

The company has announced that it has entered an online casino agreement with the Finnish national betting agency Veikkaus to provide them with high-quality casino content and games.

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Veikkaus is the only gambling operating agency in Finland, both in land-based and online games, with a turnover of 3.2 billion Euro in 2017. They own the largest online casino in the state, attracting over 700,000 players per week.

 

In terms of profit, Vaikkaus is one of the top ten companies in Finland. It’s a company owned entirely by the state of Finland. Its games can be played in the Casino Helsinki, the biggest land-based casino in Finland, in many game arcades, at thousands of points of sale across the state, and in the online casino. There are over 2 million registered customers in Veikkaus, which equals 45% of the total number of adults in Finland. The entire profit from this gambling monopoly is used for the benefit of Finns.

The agreement says that Yggdrasil will provide Veikkaus with a full suite of slot games like Hanzo’s Dojo, Penguin City, and Wolf Hunters, as well as the classic titles like Winter Berries or Jokerizer, and the Vikings trilogy. Part of the package includes access to their in-game promotional tools, BOOST, that gives operators a chance to run promotions directly from within the game client. Yggdrasil’s games will fully comply with the regulatory requirements in Finland.

 

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The chief Executive Officer at Yggdrasil, Fredrik Elmqvist, said that they are happy to join forces with the established and professional company Veikkaus, looking forward to a mutually beneficial partnership.

The Vice President of Casino Games at Veikkaus, Jan Hadelberg, commented that they are thrilled to join with the innovative team of Yggdrasil which brings their unique games to their loyal players. Hagelberg added that the casino content of Yggdrasil is known to perform well across regulated markets. Vaikkaus are sure their loyal players will enjoy Yggdrasil games on a daily basis.

The partnership between Veikkaus and Yggdrasil is a continuation of the company’s foray onto the market of Finland, since they’ve previously made a partnership with the friendly casino Paf in Finland.

Before this agreement, Yggdrasil claimed the new license in Sweden through a partnership with Svenska Spel. And, they also secured their first entry in Taiwan through an agreement with XSG – a social gaming operator.

Yggdrasil provides gaming content to LeoVegas, Betsson, Unibet, William Hill, bet365.com, and other world’s leading operators.

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Baltics

CT Interactive has concluded a key deal with Twinsbet.lt

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CT Interactive has concluded a key deal with Twinsbet.lt, marking a significant milestone in its strategic expansion across the Baltic region. The deal, primarily focused on the Lithuanian market, signifies CT Interactive’s commitment to enhancing its footprint in Estonia, Lithuania, and Latvia.

Milena Tsankarska, CCO at CT Interactive, expressed her confidence about the collaboration, stating: “We are thrilled to partner with Twinsbet.lt, a reputable player in the market. This strategic alliance aligns perfectly with our mission to deliver cutting-edge gaming experiences to players across the Baltics.”

Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “Twinsbet.lt’s dedication to providing top-quality gaming services resonates with our own values. This collaboration opens up new avenues for growth and innovation, allowing us to cater to the diverse preferences of players in the region”.

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Through this deal, games like Chili Fruits, Coffee Magic, Pot-o-Luck, 40 Treasures, Lucky Clover and more will become available at Twinsbet.lt.

“This collaboration with CT Interactive underscores our commitment to delivering unique gaming experiences to our customers. By leveraging CT Interactive’s expertise and innovative solutions, we are confident in our ability to elevate the gaming landscape in Lithuania and beyond”, commented a Gunnar Vilk COO of Twinsbet.lt.

The post CT Interactive has concluded a key deal with Twinsbet.lt appeared first on European Gaming Industry News.

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Baltics

MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event

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HIPTHER, the premier event organizer in the iGaming and Technology sectors, is thrilled to unveil the final agenda of the highly anticipated MARE BALTICUM Gaming & TECH Summit, packed with expert-led sessions and significant networking opportunities. Scheduled for June 4-5, 2024, at the Hilton Tallinn Park, this annual event serves as the leading platform for learning and networking in the Baltic and Nordic regions. Hosted yearly in a Baltic capital, it attracts top professionals from the iGaming, blockchain, fintech, and artificial intelligence communities.

This year’s event promises to foster groundbreaking discussions and provide actionable insights across several dynamic sectors. The summit will feature an impressive lineup of topics, including “Regulatory Evolution in iGaming: Adapting to the Baltic and Nordic Standards,” “Global Stakes: Navigating iGaming Regulation in Serbia, the USA, Spain, and Austria” and “Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations.”

The MARE BALTICUM Gaming & TECH Summit serves as the main hub for industry leaders to connect, share ideas, and explore new partnerships. The summit’s strategic location rotates among the capitals of the Baltic states, underscoring its importance and central role in shaping the tech and gaming landscapes in the region.

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Zoltan Tuendik, Co-Founder and Head of Business at HIPTHER, stated, “We are proud to host another edition of the MARE BALTICUM Gaming & TECH Summit. Each year, we strive to surpass the expectations of our attendees, providing them with invaluable insights and networking opportunities that are second to none. This year’s agenda is especially significant, tackling some of the most pressing issues facing the industries of our focus.”

Highlights of the summit include:

  • Expert panels discussing the integration of new regulatory frameworks and technological innovations.
  • Networking opportunities with industry leaders and policymakers.
  • Interactive workshops designed to provide hands-on experience in dealing with current challenges and leveraging emerging opportunities.

In addition to the comprehensive conference sessions, the summit will host several networking events, including welcome drinks and exclusive evening parties, offering attendees the chance to form lasting connections with peers and industry leaders.

Professionals from across the globe are invited to join this landmark event to gain deeper insights into the future of these rapidly evolving industries and to network with fellow experts in a collaborative setting.

For more information and to register for the MARE BALTICUM Gaming & TECH Summit, please visit https://hipther.com/events/tallinn/

 

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Baltics

New Survey Reveals 80% of Lithuanians Would Welcome a Ban on Gambling Ads

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Eight out of 10 Lithuanians would approve of a ban on gambling ads in the country, a new survey revealed.

The survey commissioned by public broadcaster LRT was carried out by the public opinion and market research company Baltijos tyrimai. It showed that 80% of respondents aged 18 years and over are in favour of a complete ban on gambling ads in Lithuania and just 15% would oppose the move.

It has transpired that approval of the gambling ad ban was greater among women than men – 86% against 72% respectively. The move has also wide support among residents aged over 50 (84%) and by people with greater than secondary education and with monthly household income of up to EUR 1100 (85%). Opponents of the ban often include men (21%), young people under 30 years of age (23%), rural residents (18%) and people with unfinished secondary education (30%). 1115 adult residents of Lithuania were polled on 15-25 March.

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In mid-March, parliament began to consider amendments to the law on gambling, which, if adopted, would prohibit gambling advertisements as of 1 January 2025.

The post New Survey Reveals 80% of Lithuanians Would Welcome a Ban on Gambling Ads appeared first on European Gaming Industry News.

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