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Kambi underlines trusted partner status in fresh 2020 marketing campaign
In-house developed ‘Partner with Confidence’ campaign includes a series of digital and print visuals and vibrant brand videos.
Kambi has kicked-off the year with the launch of a brand new marketing campaign that underlines the global supplier’s status as the industry’s trusted sports betting partner.
The ‘Partner with Confidence’ campaign, unveiled today with the release of a modern brand-led video at Kambi.com/partnerwithconfidence and across owned social channels, highlights Kambi’s position as the sportsbook enabler behind some of the world’s leading operators.
The in-house devised video, produced by London-based commercial production company Irresistible, draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.
The campaign also includes a series of print and digital visuals, to be published throughout the year, which feature images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business.
Gerard Starkey, Marketing and Communications Director at Kambi, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.
“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”
Kambi is partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by Kambi’s partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.
Partner with Confidence will be on display at the Kambi stand during the ICE Totally Gaming exhibition in London next month, located at S2-110. To book a meeting, please visit Kambi.com/partnerwithconfidence or email [email protected].
Casino Content
Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers
Habanero has launched Raiden Shogun, a Japanese-themed 5×5 slot built around a samurai-triggered Wild mechanic and a stacked multiplier system.
The game runs on 259 Connected Ways across a 5×5 grid. Habanero said the samurai can trigger at random, cutting through bamboo on reels 1, 3 and 5 to reveal stacked Wilds.
A free spins feature is triggered by scatters, with three, four or five scatters awarding 8, 18 or 38 free spins respectively. During free spins, the bamboo reveals multipliers that continue to stack “without resetting,” according to the supplier.
Raiden Shogun also supports Habanero’s Jackpot Race
and Buy Feature. Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Raiden Shogun is a game built around a clear mechanical identity. The samurai Wild reveal is visually impressive and immediately communicates what the game is about while the non-resetting multiplier system gives the free spins genuine weight.
“We continue to focus on creating games that balance distinctive design with top performance, and this is a title that we’re confident will connect well with both players and operators.”
The post Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze
Blueprint Gaming
revisits its famed lakeside setting in Fishin’ Frenzy
Lure ‘Em In, where unique tackle boxes lead to rewarding features in bonus rounds, alongside the opportunity to secure a maximum win of 10,000x.
With launches from the acclaimed franchise regularly topping the UK studio’s best performers, the newest installment is poised to enhance the impressive momentum, providing operators’ lobbies with an engaging, feature-packed enhancement.
At the center of the activity are three colored tackle boxes that gather corresponding blue, red, and green scatters when they appear during a spin. Guaranteed entry to the bonus game occurs if three bonus scatter symbols appear with at least one modifier in effect.
Activating the bonus game through the blue tackle box will enable the Cast and Catch modifier. In the round, the appearance of wilds will ensure a respin, with wilds and prize symbols staying in position while the other symbols are respun.
When the Golden Catch modifier is triggered through the red tackle box, unique golden wild symbols appear on the reels, collecting all visible cash prize symbols and enhancing the overall win with a multiplier of as much as 5x.
The Take the Bait upgrade, activated by the green tackle box, introduces unique cash prize symbols to the reels, depicted by a can of worms. When a can of worms icon appears, all visible cash prize amounts are gathered by any fisherman symbol.
In a significant increase to winning possibilities, as many as three Lure ‘Em In upgrades can operate simultaneously during the bonus round, with two active tackle boxes ensuring super free games, and three leading to the mega free game, where the opportunity to achieve the 10,000x maximum prize becomes available.
Immersive trails have become a staple in Blueprint bonus games, and the studio has continued this popular trend with its latest release. Every four fisherman symbols that are collected during the feature will award five additional free spins, with the standard cash prize value in place increased to a maximum of 50x.
For those with an eye on a particular catch to remember, the Express Bet can be triggered at any time during gameplay for 0.5x the base stake, doubling the chances of triggering the bonus game.
Following hot on the heels of Game of Thrones
, Fishin’ Frenzy
Lure ‘Em In
reinforces Blueprint’s ability to cleverly craft fresh-themed, bountiful titles for players to enjoy worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Fishin’ Frenzy
remains one of our most iconic and best-performing franchises, and with Lure ‘Em In, we have introduced exciting new mechanics to elevate the experience even further. The addition of dynamic tackle box modifiers and the ability to combine multiple enhancements brings greater variety and anticipation to the bonus.
“We are confident this latest instalment will resonate strongly with operators and players, continuing the franchise’s legacy as a standout performer.”
The post Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
3 Oaks Gaming
3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000
3 Oaks Gaming has released Lucky Apple x1000, a 6×5 scatter pays slot with cascading reels and multipliers up to x1000.
Wins trigger when eight matching symbols land anywhere on the reels. The game uses a Cascading Reels mechanic, removing winning symbols and dropping new ones in place. Red Apple Symbols can appear randomly or be “assisted by the character,” revealing multipliers from x2 to x1000. Any multipliers in view combine and are applied to the total win after the cascade.
The slot also includes a Free Spins feature where multipliers from winning spins contribute to a growing Total Multiplier during the feature, according to the company.
In certain markets, 3 Oaks Gaming said players can access a Bonus Shop with two Free Spins options, including an upgraded round where multipliers range from x10 to x1000.
Krasimir Pankovski, Sales Director at 3 Oaks Gaming, said: “Lucky Apple x1000 highlights our approach to combining strong themes with proven mechanics that resonate with players. By bringing together cascading reels, high-value multipliers and a cumulative Free Spins model, we’ve created a title designed for both engagement and longevity.
“The addition of the Bonus Shop adds further flexibility, supporting player choice while helping operators maximise performance as we continue to grow a competitive portfolio.”
The post 3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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