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Advertising and gambling: the ANJ launches a broad public consultation of different stakeholders

Published

5 years ago

September 22, 2021

Reading Time: 3 minutes

During the UEFA European Football Championship, some abuses had been noted concerning advertising pressure from sports betting operators. These abuses are likely to call the regulatory model implemented for 10 years into question. That is the reason why the ANJ launches a broad public consultation on gambling operators’ practices in terms of advertising.

Gambling operators’ advertising practices questioned during the European Football Championship

In France, the online gambling market is strictly regulated because gambling is not like any other product; it carries important risks of abuse (over-indebtedness), or of public health (addiction and isolation) for the player and those around him. That is the reason why gambling needs to stay a recreational and measured activity. Though, the advertising pressure that has been observed during the European Football Championship, the targeting of young audiences, as well as messages that maintain the illusion of easy money are particularly problematic.

According to a Harris Interactive study* conducted during the European Football Championship for the ANJ, more than half of the people who had seen sports betting’s ads feels that they are too numerous, and close to eight French people out of ten who had seen these ads consider that they can contain a risk of addiction.

Faced with the same situation, some European States have already taken measures in order to limit the quantity of advertising or to provide a stricter framework of its content.

The public consultation process

It is in this context that the ANJ has decided to organise a broad public consultation on the advertising practices of gambling operators (in particular for sports betting). This consultation, which will take place in September and October, has the following objectives:

To produce a situational analysis on how gambling ads are perceived by different actors and the risks associated with them;
To evaluate the ANJ advertising regulation tools and, where required, to imagine additional avenues that would enable the ANJ to better ensure compliance with the principle of recreational gambling that underpins the French model, particularly with regard to young audiences and vulnerable populations.

General public sequences

An online questionnaire is available on the ANJ website from 20 September for a period of one month. It allows to all those who wish to provide a feedback of their impressions and suggestions;
Two citizen dialogue workshops will be organised at a local level to try to assess the social acceptability of advertising and to reflect on possible recommendations.
A debate focused on the issue of young people targeting.

Sequences with professional stakeholders

A call for contributions from professional stakeholders (gambling operators, health professionals, competent public authorities, care associations, etc.);
A debate at a local level allowing to cross the point of views of different communities concerned by the subject (gambling operators, addiction professionals, academics, educational community, etc.);
A workshop co-organised by the ANJ and the ARPP (Professional Advertising Regulation Authority) gathering gambling operators and advertising stakeholders.

The various contributions obtained during this consultation and the synthesis that the ANJ will make of them will enable it to build common diagnoses, then to formalise guidelines relating to gambling advertising and, where required, to propose by the end of the year new measures to public authorities likely to enforce the recreational gambling model.

For Isabelle Falque-Pierrotin, ANJ Chairwoman: “In order to question the permanence of a consensus around the French gambling model and the evolutions that could possibly be made in terms of advertising, the ANJ has chosen to favour the path of a consultation open to all publics. Indeed, gambling advertising concerns us all: players, non-players, parents, educators, operators, etc. Everyone will be able to express their views on the acceptable balance to find between gambling advertising and the maintenance of a recreational gambling. It will then be up to the regulator to make balanced and effective recommendations, based on a social pact shared by all“.

Delulu Gaming

The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market

Published

15 minutes ago

July 17, 2026

Wladimir P.

the-most-anticipated-studio-debut-of-the-year:-delulu-gaming-officially-enters-the-igaming-market

The new-generation game studio makes its official debut backed by integrations with major platforms, and a private Soft Launch Dinner in London that introduced the brand to the C-level circle of the iGaming world.

DELULU Gaming has officially entered the iGaming market — and from day one, the studio has made clear it is not here to blend in. The brand marked its debut with a private Soft Launch Dinner in London, held alongside iGB London, introducing DELULU to a curated circle of 250+ C-level industry leaders.

Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.

Partnerships in Place from Day One

The launch is backed by key partnerships already in place. DELULU Gaming has completed its integration with SoftGamings, one of the industry’s leading aggregators, giving operators across the network immediate access to the studio’s portfolio. SOFTSWISS joins as Strategic Technology Partner, bringing reliable infrastructure, deep industry expertise, and a trusted ecosystem to support DELULU’s growth from the very first step. The studio is also working with Tequity and several other partners, with more to be announced.

And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.

Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Launching DELULU is the result of a bold vision and the work of an exceptional team. We enter the market with strong partnerships and a portfolio we’re proud of. From this point, our focus is on building DELULU into a trusted global brand.”

DELULU Gaming is already expanding its presence across the industry. The team is actively meeting operators and aggregators interested in integrating DELULU content, with meetings available both online and at upcoming industry events throughout 2026.

Built for a Market That Rewards Quality

DELULU enters at a moment when operators are prioritising quality and distinctive experiences over volume. The studio’s answer: games built around player behaviour, mechanical clarity, and a visual identity designed to stand out from the first frame.

The debut portfolio reflects that approach:

Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.

Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility   via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.

Oh My Gods → 6×5 pay-anywhere grid with a dual Free Spins system: choose Zeus or Thor, each unlocking totally different FS modes. Ends with a Final Gods Clash that multiplies total win x3 if your god wins.

MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.

Portal Plinko → sci-fi instant-win with adjustable risk tiers, multi-ball drops, and a free-only GIGA Ball Surge locking multipliers up to 100x. Plinko reimagined for players who want every drop to count.

Every title is stream-ready from day one, with bold visuals, tight mechanics, and math engineered for emotional impact. New titles are already in development with more releases planned in the coming months.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

The post The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Delulu Gaming

The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market

Published

15 minutes ago

July 17, 2026

GamingAmericas.com

Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.

Partnerships in Place from Day One

And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.

Built for a Market That Rewards Quality

The debut portfolio reflects that approach:

Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.

Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility   via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.

MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.

About DELULU

The post The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market appeared first on Americas iGaming & Sports Betting News.

BGaming

Weekend Reels | Week 29: Slot Drops & Trends

Published

3 hours ago

July 17, 2026

Wladimir P.

weekend-reels-|-week-29:-slot-drops-&-trends

Here are this weeks latest slots releases compiled by Eastern European Gaming

EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins title, in partnership with Betsson. The release adapts Wazdan’s Coins series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.