Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

4 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

GGPoker Announces Ocean Rewards – A New Industry-Leading Loyalty Program Launching January 30

Published

8 hours ago

January 13, 2026

Wladimir P.

GGPoker players to earn up to 80% cashback

GGPoker, the World’s Biggest Poker Room, is proud to announce the upcoming launch of Ocean Rewards, a brand-new player loyalty program set to premiere on January 30, 2026. Ocean Rewards will replace the existing Fish Buffet program, ushering in a new era of rewards with a focus on simplicity, long-term stability, and significantly higher value for players.

Designed to be the most rewarding loyalty scheme in the online poker industry, Ocean Rewards offers players the chance to earn up to 80% cashback, a substantial increase from the previous 60% cap. The new program is built to streamline the player experience, moving away from complex short-term goals to a model that rewards consistent play over the long term.

Key Benefits of Ocean Rewards

Higher Cashback: Players can now receive up to 80% cashback, with improved rates available across all tiers
Guaranteed Yearly Status: Unlike the previous program, which focused on shorter timeframes, Ocean Rewards allows players to lock in their tier status until the end of the following year, providing greater peace of mind and stability
Simplified Earning: Players earn Tide Points and Gems through play. As players reach higher tiers – ranging from Fish to Shark – the rate at which Gems are earned increases, following the simple motto: “Collect more, Earn more”

Sarne Lightman, Managing Director of GGPoker, commented on the upcoming launch: “With Ocean Rewards, we are taking our commitment to players to the next level. We wanted to move away from the short-term grind and create a program that truly honors loyalty with long-term security. By offering guaranteed yearly status and raising the cashback ceiling to an industry-leading 80%, we ensure that every player – whether a casual enthusiast or a dedicated professional – gets more value than ever before. This is the evolution of rewards our community deserves.”

Transition for Existing Players

The transition on January 30 will be automatic. Players do not need to take any action to opt in. Existing Fish Buffet rewards will be automatically cashed out to player balances, and accounts will be instantly upgraded to their new Ocean Rewards tier.

To learn more about Ocean Rewards, please visit: ggpoker.com/monthly-rewards/ocean-rewards/

The post GGPoker Announces Ocean Rewards – A New Industry-Leading Loyalty Program Launching January 30 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

MONOPOLY Table Games Progressive from Galaxy Gaming debuts at the Plaza Hotel & Casino

Published

8 hours ago

January 13, 2026

GamingAmericas.com

monopoly-table-games-progressive-from-galaxy-gaming-debuts-at-the-plaza-hotel-&-casino

MONOPOLY Table Games Progressive brings the beloved classic to life in the casino pit, transforming every round into a dynamic and rewarding experience. Mr. Monopoly is the star of the show, randomly selecting hands and providing exciting multipliers up to 10x, keeping players engaged and on the edge of their seats.

Details

Designed to deliver high energy and volatility without compromising house edge, the MONOPOLY Table Games Progressive is unlike anything the industry has seen. With nostalgic animations and familiar visuals, this theme adds a fresh layer of excitement to the table—and best of all, it’s compatible with nearly any Galaxy Gaming progressive.

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The post MONOPOLY Table Games Progressive from Galaxy Gaming debuts at the Plaza Hotel & Casino appeared first on Americas iGaming & Sports Betting News.

Latest News

Welsh great-grandfather wins £291,000 with The Pools

Published

9 hours ago

January 13, 2026

Wladimir P.

welsh-great-grandfather-wins-291,000-with-the-pools

Liverpool fan Peter celebrating bumper payout thanks to Man Utd’s late 4-4 draw with Bournemouth

A Welsh great-grandfather is celebrating a life-changing £291,000 win with The Pools, after selecting eight score draws, including Manchester United’s 4-4 Premier League December classic with Bournemouth.

Peter, 77 from Pontypridd, has played The Pools for over 40 years and enjoyed a magical Christmas and New Year to remember after securing the lucrative jackpot via his Classic Pools selections last month.

Seven correct selections from a rollercoaster weekend of European football in December saw Peter go into the Monday evening fixture at Old Trafford needing a score draw to land a life-changing sum. A topsy-turvy affair saw eight goals scored, including Eli Junior Kroupi’s 84^th-minute equaliser, which brought home the eight-fold coupon.

Peter’s win was the biggest on Classic Pools since September 2024 when a lucky player took home £318,292.

Peter said: “I had selected the eight fixtures, but wasn’t watching the Manchester United game – it wasn’t until I received the phone call the next morning that I realised I’d won! I was shocked, happy, crying – all those emotions at once!

“I’m actually a Liverpool fan, so it’s fair to say we had a good 2025 – lifting the Premier League trophy and then winning on The Pools the week before Christmas. There was certainly plenty of celebrating across the festive period!

“This would be special at any time of year, but especially around Christmas and New Year, it was amazing, it couldn’t be better.”

‘This money means security and happiness for my family’

Peter was diagnosed with a rare spinal disability around 20 years ago, meaning most of his time is spent at his home in South Wales. But having always looked forward to playing The Pools each week, his win now offers his family a bright future.

He added: “The Pools has always been a hobby for me and I look forward to playing every weekend. I was diagnosed with syringomyelia in my 50s, a neurological disorder of the spine, so spend most of my time at home.

“I haven’t been able to travel for a long time, we haven’t been on holiday for a number of years, but I’m hoping we can maybe now book a trip to Spain with all the family.

“I’ve won small amounts with The Pools before, but nothing quite like this! It’s an amazing amount of money for my wife Janet, the children, the grandchildren, and the great-grandchildren too.

“We live in a house, but we can now hope to move into a bungalow, all on one floor, which will help me a lot. This money means happiness and security for my family, which will allow us to plan for the future.”

James Arnold, CEO of The Pools, said: “We’re all about celebrating all wins at The Pools, both big and small, but it’s fair to say one of our customers in Wales pulled off quite the coup with this Classic Pools selection last month.

“Landing eight correct score draws, ending in Manchester United’s memorable 4-4 draw with Bournemouth, has given Peter a life-changing sum, and we’re delighted to see the positive impact the winnings can have both for Peter, his wife Janet and all his family.

“Peter has played with The Pools for more than 40 years, so to see his success one week before Christmas, the same year his beloved Liverpool won the Premier League… it’s fair to say you couldn’t write the script for this one!”

Peter’s winning coupon

Saturday 13^th December