eSports

Fantasyexpo has acquired PGL Major Stockholm 2021 broadcasting rights in eight central European countries

Published

5 years ago

July 9, 2021

Reading Time: 2 minutes

Gaming agency Fantasyexpo has acquired broadcasting rights to PGL Major Stockholm 2021, one of the most important esports events this year. Counter-Strike fans from Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria and Romania will have access to professional live relations in their native language.

PGL Major Stockholm 2021 is the only major-tier Counter-Strike tournament this year and therefore the most prestigious one. On that account, it guarantees the vastness of positive emotions aggravated by the unique LAN-experience atmosphere. Historically, events of this prestige have attracted an average of 500,000 viewers, who over the course of three week tournaments have generated approximately 50,000,000 hours. According to forecasts, this time up to 1,500,000 viewers will gather in front of screens at peak time.

To respond to the esports fans expectations, the Fantasyexpo agency has acquired exclusive broadcasting rights for the PGL Major Stockholm 2021 in eight countries: Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria and Romania. The tournament will take place at the turn of October and November this year. Fantasyexpo will take advantage of their extensive broadcasting experience gained on the domestic market but also through their involvement in international projects such as European Development Championship or BLAST Rising. Moreover, the agency can boast of the organization of the broadcasts from previous major-tier tournaments just as MLG Columbus 2016, ELEAGUE Atlanta 2017, PGL Major Kraków 2017, FACEIT London 2018 or StarLadder Berlin 2019.

“We are constantly setting the achievement bar higher and higher. The organisation of broadcasts for so many fans, in eight different languages, is surely a jump to a higher level for our agency. It is a great challenge not only for our studio but for the entire team cooperating with commercial partners and media.” – Krzysztof Stypułkowski, Co-Founder of Fantasyexpo

It is another cooperation between Fantasyexpo and PGL. The agency recently announced that it has obtained the status of the official and, above all, exclusive marketing and business partner of PGL, which entitles it to service and acquire advertising partners for local and global broadcasts.

Through commitment and creative implementations, the company can offer several versions of the HUD (graphic interface) in CS:GO or multimedia plugins adapted to the requirements of partners. The agency was awarded a silver Mixx Awards for the action “KFC on CS:GO maps 2”, which mainly consisted of showing the client’s graphics directly in the game. Thanks to the acquired knowledge, the team knows how to modify the map in such a way as not to disturb the players in the game and to make it convenient for viewers. Apart from the Polish production team, only the English-speaking commentators and the Chinese team were granted such a privilege.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

11 hours ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

1 day ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

2 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.