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STS strengthens its presence on foreign markets with a new version of stsbet.com

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STS, a leading company in the Central and Eastern European gaming industry, launched a new website. It will allow the company to enter new foreign markets and offer innovative solutions that are nowadays necessary to acquire an advantage over competitors and effectively acquire customers.

For the past few months, a team of developers from the STS Gaming Group have been working on a number of changes to the stsbet. com site, which is one of the two B2C services provided by the Group to customers outside of Poland (stsbet. com and stsbet.co.uk).

The changes resulted in the creation of a new and better version of stsbet. com, which has also been transferred to a new platform, prepared in cooperation with TG Lab Software.

The players will benefit from an expanded payment portfolio individually tailored to each targeted market, and new gamification tools combined with a larger selection of casino games will also be coming soon. The sports betting service has also been redeveloped in terms of UX/UI. Further elements of the new website will be gradually added according to a carefully adopted strategy for 2021, now offering faster and more intuitive navigation for gamers.

Mateusz Juroszek, CEO of STS, stated: “When deciding to create a new version of the website, our goal was to provide customers with even better solutions than before. These solutions will improve the user experience and allow us to increase our competitive advantage. The new version of stsbet.com is a product that consistently enables us to build our position on the international market. We have already achieved great success in the UK, but our ambition goes much further.”

Other competitive elements of the new stsbet. com website, such as real-time gamification, will be successively added in accordance with the strategy adopted for this year to increase player involvement further.

As part of the further development of stsbet.com, the company will add more features and solutions from its software and innovation providers. One such example is BetBooster – a widget that makes betting easier and more enjoyable and provides users with unique knowledge about specific sporting events. BetBooster is based on artificial intelligence, particularly machine learning, which utilises algorithms that can self-improve automatically through experience gained during operation.

STS is a Polish company which, outside of its home market, has its largest customer base in the UK, where it continues to develop and systematically record dynamic growth. When debuting overseas two years ago, the management strategically decided to launch a separate website for the UK market (stsbet.co.uk) while the global website (stsbet. com) was still in the development stage. The creation of a new website is, therefore, another step towards the implementation of an international strategy of expansion into foreign markets.

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Central Europe

Tipico Casino Enters into Partnership with Holstein Kiel

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Tipico Casino, operated by Tipico Karlsruhe Ltd, has entered into a partnership with German second-division football club Holstein Kiel. The agreement marks the start of a long-term collaboration between two strong and trusted brands.

In April, Tipico Karlsruhe Ltd. launched a fully regulated online casino offering in Schleswig-Holstein – becoming the first private provider to do so in Germany. The licences were granted in September 2024 by the state’s Ministry of the Interior, Municipal Affairs, Housing and Sport. The partnership with Holstein Kiel reflects the strong regional commitment behind this new offering.

The aim is not only to deliver exciting entertainment to people in Schleswig-Holstein, but also to ensure a safe and responsible environment. Tipico is known for its high standards in player protection in Germany and applies the same approach to its online casino offering.

Holstein Kiel stands for authenticity, passion and down-to-earth values like few other clubs in northern Germany. At the heart of the collaboration is a long-term partnership built on trust, regional proximity and shared values.

Christian Heins, Director of iGaming at Tipico, said: “As someone who grew up in northern Germany, I feel a strong personal connection to the region. I’m therefore especially pleased that we’ve been able to bring together Holstein Kiel, a club with great tradition, and Tipico Casino. By joining forces, we aim to offer players a safe and engaging online casino experience.”

Wolfgang Schwenke, Vice President and Managing Director of KSV Holstein, said: “We are delighted to welcome Tipico as a partner that is actively contributing to developments in Schleswig-Holstein. As a club with strong roots in the region, it is important to us to build and strengthen local partnerships. At the same time, we share a clear commitment to providing a responsible environment.”

The post Tipico Casino Enters into Partnership with Holstein Kiel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Central Europe

ZEAL launches Dream Car Raffle charity lottery in Germany

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ZEAL has launched Dream Car Raffle (Traumautoverlosung), a new charity lottery offering in the regulated German gambling market. The company said the product is developed in-house and adds to its portfolio alongside its lottery brokerage business.

Traumautoverlosung is operated by Dreamify gGmbH, a wholly owned subsidiary of ZEAL, while marketing and sales is handled by Lotto24 AG, also part of the group. ZEAL said the launch follows the Dream House Raffle (Traumhausverlosung) introduced in 2024 and freiheit+, making Traumautoverlosung its third charity lottery in Germany.

“With Traumautoverlosung, ZEAL continues its strategy of complementing its traditional lottery brokerage business with proprietary products, targeting new customer segments and reducing its dependence on jackpot-driven cycles of state lotteries,” the company said. Stefan Tweraser, CEO of ZEAL Group, added: “We are pleased to further expand our core business with attractive new products. Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”

ZEAL said Traumautoverlosung is structured with a limited number of tickets and a guaranteed winner. At launch, a Porsche 911 GT3 RS will be raffled, with a total of 250,000 tickets available. “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market,” said Michael Lee, founder of Traumautoverlosung. “Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”

As a charity lottery, the product allocates at least 20 percent of ticket revenue to charitable causes, according to ZEAL. The company said the initiative will partner with Johanniter in 2026.

The post ZEAL launches Dream Car Raffle charity lottery in Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Best Slot Developer

Amusnet Named Best Slot Developer at GamingTECH Awards 2026

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Amusnet has been awarded the title of Best Slot Developer at the GamingTECH Awards 2026, marking a notable acknowledgment of the company’s innovative and technical prowess. Unveiled on March 25th in Prague at the 10th-anniversary edition of the Prague Gaming & TECH Summit, this recognition emphasizes the influence of the company’s varied, high-achieving slot collection throughout Central and Eastern European markets.

This accolade highlights the organization’s capacity to provide a diverse array of titles that satisfy the changing needs of both operators and players. By prioritizing technical dependability, dynamic animations, and captivating features, Amusnet has positioned itself as a key partner in the area.

“We are truly honoured to receive the Best Slot Developer award,” commented Julia Peeva-Sertov, CEO & Director at Amusnet Gaming, Malta. “This recognition reflects the dedication of our entire team and our commitment to delivering exceptional gaming experiences for players. Empowering our partners continues to inspire us to push boundaries and set new benchmarks in the industry.”

The Prague Gaming & TECH Summit united industry leaders and top executives to explore the connection between gaming, AI, and fintech. During the event, representatives from Amusnet Gaming participated in strategic networking and high-level discussions within the industry, enhancing connections with partners in the CEE area. Winning this title at a milestone anniversary occasion reinforces the company’s position as an innovative leader in the digital entertainment industry.

The post Amusnet Named Best Slot Developer at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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