Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.

Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”

With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.

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Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”

With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.

Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.

The Esports World Cup Foundation (EWCF) and GeoGuessr announced that GeoGuessr will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025 (EWC). The Esports World Cup and its accompanying EWC Festival will take place in Riyadh, Saudi Arabia, from July 7 through August 24.

The EWC Festival will play host to a Last Chance Wildcard Tournament for the 2025 GeoGuessr World Championship. Taking place during Week 3 (July 21–27), the last chance tournament will feature a $20,000 prize pool and award two spots for the GeoGuessr World Championship later this year in Copenhagen on August 29–30. 16 of the top ranked GeoGuessr players will be invited to compete for the final two places on the global stage.

Celebrated for transforming online exploration into a competitive experience, GeoGuessr joins the EWC Festival as a global fan favorite. Launched in 2013, the geography-based guessing game gained worldwide momentum in 2020, similar to Chess, which also debuts at EWC 2025 this year. Since then, GeoGuessr has attracted millions of players to its browser-based and Steam platforms, connecting players through exploration of countries, continents, and cultures. Using the widely recognized Google Street View, GeoGuessr makes exploring the world accessible to all.

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“We’re excited to welcome GeoGuessr to the Esports World Cup 2025 as part of our EWC Festival tournament program,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “Few games have captured the imagination of players around the world quite like it – its blend of exploration, puzzle solving, and fast-paced competition has turned it into a global phenomenon. Together, we are bringing GeoGuessr’s official tournament to the Middle East to grow global ecosystems, expand opportunities for players and fans, and showcase the diversity of modern competitive gaming on the world’s biggest stage.”

Since launching the official GeoGuessr World Championship in 2023, the game has further elevated itself into a professional esport, with elite players and creators drawing global audiences across competitive circuits and livestreams.

The inclusion of GeoGuessr at EWC represents a major milestone for the game’s competitive scene, placing it alongside iconic titles and opening new opportunities to reach players and fans worldwide. The EWCF remains committed to providing games with strong communities and competitive potential the platform to grow and thrive.

The Esports World Cup Festival is a global celebration of gaming and esports culture. From esports tournaments and live music stages to retro arcades, anime cafes, cosplay shows and creator studios, the EWC Festival invites millions to explore and play together in the heart of Riyadh during the Esports World Cup.

The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

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