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Degree 53 unveils a new PMU horse racing app for Loterie Romande

Published

5 years ago

March 23, 2021

Reading Time: 2 minutes

Degree 53, specialists in UX, design and software development, have delivered a new and improved horse racing retail app for Loterie Romande. The pools betting app (PMU) offers enhanced native functionality and additional interactive features for horse racing enthusiasts.

The PMU app enables Loterie Romande customers to easily place bets on their favourite horses, find information about each race and horse, as well as watching the races from their device. The app provides personalised content according to Beginner or Expert level with customisable betting options. As customers can only place bets at a retail outlet, the app generates a QR code with race selections that can be easily scanned and processed when the customer is ready.

Degree 53 partnered with the Swiss lottery operator to create a brand new experience for their PMU retail app, offering the latest native features and an intuitive customer experience. Loterie Romande product owners can also easily update content and make use of new marketing features on the app.

Peter Voets, Chief Marketing & eCommerce Officer at Loterie Romande says: “I’m very excited about our new PMU app. We enjoyed the collaborative process with the team at Degree 53, and their expertise and enthusiasm for delivering a high quality app really shone through.”

“The team elevated our app thanks to the consideration for UX and app design standards. It’s also a great solution for speeding up the betting process at our retail outlets, making it efficient for both customers and vendors. We’re very happy with the end result, and have had very positive feedback from our customers too. I look forward to launching our next project soon.”

Richard Wagstaff, Managing Director at Degree 53 shares: “I’m really proud of our team and this project. It’s a huge milestone for us as we worked on it entirely remotely without letting the pandemic affect our work. It’s a great product that bridges the gap between online and retail channels, making it a more enjoyable experience with the brand. The best part is that there is more to come and this first release is just the beginning of the journey to enhance all of Loterie Romande’s apps. I can’t wait to share more information about our partnership very soon.”

av advertising

BetVictor rolls out new brand campaign with biggest AV spend to date

Published

2 hours ago

April 24, 2026

Wladimir P.

BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

Published

3 hours ago

April 24, 2026

Wladimir P.

qtech-games-wins-leader-in-online-casino-at-sbea+-eventus-awards-2026

QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Evoplay adds 24 slot titles to Oleybet in Brazil deal

Published

3 hours ago

April 24, 2026

Wladimir P.

evoplay-adds-24-slot-titles-to-oleybet-in-brazil-deal

Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.