Argentina
Play’n GO secures Buenos Aires Accreditation
Play’n GO has today announced that the company has secured accreditation from LOTBA, the gaming regulator in the city of Buenos Aires, Argentina, further expanding the company’s reach within the wider LATAM region.
As one of the first suppliersto be approved by the regulator in this new and exciting market, Play’n GO is now able to offer fully compliant casino content to operators licensed in the City of Buenos Aires as well as those of the Province of Buenos Aires, home to almost 17 million people.
As well as offering popular titles including Legacy of Dead, Contact and Reactoonz, players will be able to enjoy a wide range of themes and game types like our latest Latin American adventure Cat Wilde in the Eclipse of the Sun God or an epic quest in Viking Runecraft.
Sissel Weitzhandler, Chief Risk and Compliance Officer for the company, said, “Our strategy remains to engage in every regulated jurisdiction with diligence and care. The speed at which Argentina is re-regulating is very positive and we are looking forward to supporting our partners as they enter this newly regulated and exciting marketplace.”
LOTBA accreditation is another significant step forward for the company in Latin America, an important market that the company has invested in significantly over the past few years.
The new accreditation ensures that any operators currently partnered with Play’n GO can expand into Buenos Aires, safe in the knowledge they can continue to offerindustry-leading content in this new market.
Magnus Olsson, Global Head of Sales and Account Management, underscored the importance of adding another landmark accreditation to the company’s portfolio. He commented, “Latin America is a really important market for us, and it’s fantastic to now be able to bring our content to the City of Buenos Aires’ three million inhabitants.
“But it isn’t just our content. We want to bring more to this new market too. Our partners in Buenos Aires can expect the same premiumservice that we give to our customers anywhere else in the world – every single new game we produce will be certified and available for players on the day we promise, without delay or disruption.”
Cristian Acuna, Head of Sales in Latin America, added that the speed at which the City of Buenos Aires was regulating would mean that operators from all over South and Central America would be watching closely.
He said, “We know that the eyes of the LATAM region will be watching Buenos Aires closely, but we are confident that our wide and varied portfolio of content with resonate strongly with players.
“Thanks to our experience in Latin America, we know that what players in Argentina enjoy will be different from players in Colombia, Peru or Mexico. Operators can’t take a ‘one-size fits all’ approach to Latin America, and we don’t either.
“We work closely with our partners throughout South and Central America to ensure they are offering the best entertainment to their players possible, and to help them grow their businesses too. And we can’t wait to get started in Buenos Aires.”
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Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
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