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European Gaming Congress 2024

Canada

SCCG Management Partners with MediaTroopers to bring Experienced iGaming Marketing Agency Talent and Services to the USA

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Stephen Crystal, Founder of SCCG Management, announced a partnership with King of Prussia, Pennsylvania-based iGaming Marketing and Advertising firm, MediaTroopers.

Stephen Crystal, said, “This is a new and exciting time for iGaming in North America. Online sports betting and iGaming products are exploding across the US, backed by huge brands and equally large budgets. That same demand exists for digital marketing expertise in iGaming – knowledge put in context by the challenges experienced by veteran digital marketers in the online gaming space.

“These are challenging times that are rewarded by results, not just trying hard. The experience and expertise that MediaTroopers bring to our partners through a third-party agency model can help these companies accelerate the results needed to secure their fair share of the market. We are thrilled to bring this needed capability to our clients in North America.”

MediaTroopers has over 20 years of experience in the world of online marketing. With a particular interest in digital marketing, product development, and growth strategies, MediaTroopers delivers the most highly effective advertisements and marketing solutions possible to expand the audience and strengthen their reach.

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European Gaming Congress 2024 (Warsaw, Poland)

Working within highly regulated verticals, Media Troopers always ensures that its traffic is safe and compliant with state regulations and coordinated with its advertisers’ requirements.
Media Troopers employs sophisticated technologies and platforms to generate real-time data for every advertisement. MediaTrooper rigorously monitors, refines, and improves its campaigns, quickly and efficiently retooling underperforming content. The MediaTrooper mission is to work to ensure that advertising investments are used optimally at all times.

Sam Segal, MediaTroopers CEO, said, “We are delighted to be working with SCCG Management and tap on the years of knowledge and vast network that Stephen and his team bring. Combining our digital and online gambling expertise, together with the knowledge and contacts of a land-based industry veteran like Stephen, will enable us to provide our clients with a whole new level of marketing services. There’s so much to do in so little time; we can’t wait to get this partnership going.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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European Gaming Congress 2024 (Warsaw, Poland)

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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European Gaming Congress 2024 (Warsaw, Poland)

Stay tuned for registration details early next year.

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