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Betsson Ab Year End Report, 1 January – 31 December 2020
Continued growth during the quarter with an EBIT increase of 59 percent
QUARTER OCTOBER – DECEMBER 2020
- Group revenue was SEK 1,762.5 (1,289.5) million, an increase of 37% with an organic increase of 36%.
- Casino revenue increased by 33%. Sportsbook revenue increased by 47% and the sportsbook margin was 7.3% (6.8%).
- Operating income (EBIT) was SEK 317.8 (200.5) million, an increase of 59%, the EBIT margin was 18.0% (15.5%).
- EBIT adjusted for one-off costs for provisions of losses on payment providers of SEK 44.4 million was SEK 362.2 million,
equivalent to a margin of 20.6 percent. - Operating cash flow was SEK 223.9 (237.8 ) million.
- Active customers increased by 44% to 989,969 (686,499).
FULL YEAR 2020
- Group revenue was SEK 6,389.6 (5,173.0) million, an increase of 24% with an organic increase of 20%.
- Operating income (EBIT) was SEK 1,125.2 (865.0) million, an increase of 30%. The EBIT margin was 17.6% (16.7%).
- Net income was SEK 990.8 (787.1) million, corresponding to SEK 7.32 (5.69) per share.
- Operating cash flow was SEK 1,384.4 (1,150.3) million, an increase of 20% compared to the same period last year.
- The Board of Directors proposes to the AGM that SEK 502.9 (393.6) million, which corresponds to SEK 3.68 (2.88) per share,
is distributed to shareholders.
CEO COMMENT
“ATH revenues in the fourth quarter with growth in all regions“
“Betsson ended 2020 with yet another strong quarter. Under the extraordinary circumstances that still prevail, online gaming continue to demonstrate its resilience to market fluctuations and Betsson demonstrates good profitability. During the fourth quarter, revenues increased by 37 percent compared to the previous year, with growth in all regions, and the operating profit increased by 59 percent. The increase is driven by both casino and sportsbook with a sportsbook margin that was slightly higher compared with the third quarter this year. We are pleased by the continued strong development in the Nordics, especially in Denmark and Sweden, at large driven by the “pay and play” brand Jalla Casino.
There are several reasons for Betsson’s success. The transition to digital entertainment has been further accelerated during the pandemic, which has benefited us, but in the long run Betsson’s underlying strengths are crucial in creating growth and shareholder value. Our long experience and the strong financial position mean that we can continue to implement our strategy with a focus on growth despite current challenges.
During the first nine months of 2020 Betsson made several acquisitions, which together with licenses obtained in other countries, entailed expansion with new brands to new markets while we continued to develop products and functions in existing markets. During the fourth quarter, Betsson continued on this offensive path. We obtained a license in Argentina and launched the Betsafe brand in Kenya. In December, Betsson obtained a license in Colorado, USA and preparations are now underway to launch our highly competitive Sportsbook there in 2021. There is great interest in our Sportsbook and our ambitions are high to develop the B2B offering as a sportsbook supplier. Our first B2B sportsbook customer ibet was intended to launch in time for the Euro 2020 but had to postpone due to the pandemic. ibet has now had a “soft launch” in the European market and we continue to evaluate additional business opportunities.
The pandemic still holds us all in a tight grip and Betsson’s focus is, as always, on safety and health, for our employees and for society in general.
We still face challenges, but we leave 2020 behind and continue with determination to benefit from our strengths to create a strong global and diversified product portfolio of strong brands and local expertise. The strong financial position enables investments in technology and existing product portfolio. And we are confident in our ambition with a scalable and flexible proprietary technology as well as highly dedicated and talented teams”.
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DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.
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