Affiliate Industry

Bojoko makes US debut in New Jersey

Published

4 years ago

January 11, 2021

Online casino listing site secures licence from state regulator and kicks-off North America expansion

Bojoko, the award-winning affiliate that allows consumers to compare and select online gambling sites, has made its US market debut in New Jersey after securing a licence from the state’s Division of Gaming Enforcement (DGE).

Bojoko has been positioned as the Airbnb of online gambling sites since its UK launch in 2017, allowing operators and game developers to create their own dedicated listing page which players then rate and review based on the experience they receive.

The New Jersey launch means that players in the Garden State can use Bojoko and its powerful filter and search tools to select online gambling sites that meet their own playing preferences. All sites listed on Bojoko are licensed by the DGE and are reputable.

European Gaming Congress 2024 (Warsaw, Poland)

Bojoko will take the same approach to responsible gambling and compliance that has been a key factor in its success in the UK market, where the site attracts more than 25,000 unique visitors per month and has built a membership of 28,000+ players.

This means that players using Bojoko to search for and select gambling sites are afforded the highest possible levels of protections and can access the information and tools they need to stay in control of their play and online gambling at all times.

Bojoko is also calling on all New Jersey licensed operators to create their own dedicated listing page on the site – they can do so here. Game developers targeting the New Jersey market and wider US market can create a listing page here.

The New Jersey launch forms part of wider plans to enter additional US states that licence and regulate online gambling, with Bojoko already in the licensing process in states such as Pennsylvania and Michigan.

Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We are pleased to have secured our affiliate licence in New Jersey, paving the way for our expansion into the US market where we see huge potential for Bojoko and our innovative concept.

“Ultimately, our mission is to help players find gambling sites quickly and easily and based on their own likes and preferences. Our model has proved to be hugely successful in the UK, Canada and Finland, and we believe it will appeal just as much to players in New Jersey and across the US.

“We are also calling on New Jersey licensed operators to create their own dedicated listing page on Bojoko in order to put their brand in front of our readers and members, many of whom are primed and ready to convert into new customers and first-time depositors.

“This really is a milestone moment for Bojoko and we are incredibly excited about leveraging the tremendous opportunities we believe the New Jersey and the wider US market have to offer.”

Affiliate Industry

Gentoo Media reports Q3 2024

Published

4 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.