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How 2 Bolton Based Businesses are Tackling Addiction in the Aftermath of Lockdown

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Two Bolton based businesses, Acquiesce and WHYSUP, recorded a podcast discussing addiction, and how they are tackling it following the coronavirus lockdown.

Acquiesce is a private rehabilitation centre, offering luxury accommodation and an urban recovery model that integrates recovery into everyday life. Tina, the senior practitioner at Acquiesce, oversees each individual’s entire journey.

WHYSUP was founded by Mark and Liam. They work to deliver presentations, workshops and keynotes to schools and businesses across the UK to educate and raise awareness of mental health and addiction.

Mark’s Story 

Mark begins by explaining his battle with a gambling addiction that started with a bet when he was just sixteen. By 21 he realised he needed help and attended Gamblers Anonymous meetings.

“I remember going to a GA meeting, looking around and thinking ‘Well I’ve not lost my house, not lost my wife, not lost my family. I’m not as bad as these so I don’t need help.”

By 25 he had a girlfriend and a professional job. Everyone around him thought he had left his old life behind and was on the road to recovery. Unfortunately, this wasn’t the case.

At 29, he was kidnapped and held hostage by a group with machetes who were demanding ransom from his mother. Luckily, the police tracked his phone and rescued him.

Mark finally hit rock bottom when his family turned their backs on him. Without his family, he felt that suicide was the only way out of his mess but knew the impact this would have on everyone around him, including his children.

With help from his mum, Mark went to rehab in Birmingham. He took part in the fourteen week programme but stayed there for another five and a half months.

In rehab, Mark wrote down all of his debts. He initially thought he owed a total of £100,000 but now says it was closer to £306,000.

“It’s like I’m talking about a different person now when I look back. Thankfully that’s where it turned around for me. Rehab saved my life.”

Liam’s Story

Around the age of 13, Liam started to experiment with alcohol and drugs like many teenagers at the time.

“There was no prevention or awareness, no knowledge of addiction. My decisions were based on ‘Am I going to get caught?’”

“By 15 I was taking Class A drugs several times a week. I thought drinking and drugs were a normal part of life. I also thought I was good at it because I could do it and still do what I was supposed to be doing.”

Liam got his GCSEs, enjoyed Thai boxing, got his A levels and had a long term girlfriend, all whilst taking drugs.

“I was living a double life. No one knew. From the outside I was seen as popular and successful, the things that you don’t associate with addiction. That’s why I never thought I had a problem.”

He also started struggling with his mental health, dealing with feelings of shame, guilt and paranoia. Liam finally acknowledged his problem after crashing four cars in one week and his family started to ask questions.

“From the minute rehab was mentioned I booked myself in. I pretty much destroyed everyone I loved because I had to tell them what had been going on. When I came out, I went back to normal life, the life where I’d taken drugs for 19 years.”

Following rehab, Liam continued to take drugs after he relapsed at a funeral. His wife became frustrated with the chaos and arranged for him to stay with Mark.

“It wasn’t easy but I was given a safe place. I was able to build a recovery in the real world, which is very important because you can’t just live in a bubble.”

Mark encouraged Liam to make weekly plans, give up his cash card and attend the gym in the same way that he did when he was in recovery at the halfway house.

“I didn’t need to change my location, I needed to change my mindset. People, places, routine, structure- I had to relearn it all to get where I am today. This is why we got in touch with Acquiesce. It integrates the real world into your recovery.

Acquiesce

Acquiesce provides a discreet, highly supported and safe environment within the community to recover in. Without being hidden from the real world, the urban recovery model allows individuals to gain all the tools and experience necessary whilst maintaining a carefully monitored level of responsibility over their own recovery.

This makes the transitional period from treatment a much smoother process, resulting in a more sustainable recovery journey.

WHYSUP

Mark and Liam started WHYSUP after discussing how their addictions started and the mental challenges they had faced. They wondered if anything would have changed had they been given a talk in school.

Three years later, their service is well established and works in three different sectors; education, business and sport.

They have spoken to over 30,000 people nationwide. Over the last 18 months, people with some form of experience have joined the team. Initially their key focus was addiction but they now focus more on mental health and wellbeing.

Support During Lockdown

The team were managing the number of calls well, especially once they hired a professional who helped with more severe cases. Unfortunately, when lockdown started, calls quadrupled and they could no longer meet the demand.

“We underestimated how many and how severely people were declining. They were threatening suicide and we had to drop off flowers at funerals of people who would likely still be here if it wasn’t for lockdown.”

Acquiesce also had an increase in calls, with people experiencing anxiety and fear from a loss of jobs and uncertainty about the future. Tina explained that the number of individuals at high risk from drinking has doubled according to Public Health England.

“We found that some clients have relapsed after being clean for many years and have had to come back into treatment.” Tina added.

When defining addiction from a professional point of view, Tina says they look at withdrawals, tolerance, loss of control, broken promises and consequences, but that in reality it’s a much wider perspective.

“I define addiction as a compulsive behaviour that is impossible to stop without professional help and support. As much as you try to convince yourself you can do it alone, I know from experience that you just can’t.” Added Mark

Liam’s definition of addiction has changed over time. He said, “Two and a half years ago, I’d have talked about drugs. For me now it’s more than a substance or behaviour, it centres around thinking and feeling.”

Tina explained that the Acquiesce programme is very much about positivity, positive self talk, self esteem, gaining confidence.

“When clients come in, their addiction has robbed their self esteem and we work to get it back.”

If you or a loved one are struggling with addiction or mental health issues, please book a callback with Acquiesce at acquiesce.org.uk/contact or 01204 771940, or get in touch with WHYSUP at whysup.co.uk/contact

To listen to the whole podcast, please visit acquiesce.org.uk/how-2-bolton-based-businesses-are-tackling-addiction-in-the-aftermath-of-lockdown/

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2025 Ads Safety Report

PropellerAds 2025 Ad Safety Outlook

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PropellerAds, a top performance advertising platform worldwide, has just published the 2025 Ads Safety Report, which offers an in-depth analysis of ad fraud trends, protective measures for the platform, and guidance for advertisers on compliance.

The report emphasizes that as fraudulent methods grow more advanced, the organization’s multi-tiered security measures are essential in protecting advertisers, traffic providers, and end users.

Advancing Ad Fraud Methods and High-Risk Areas

In 2025, ad fraud advanced considerably, transitioning from basic techniques to more intricate, infrastructure-intensive schemes. Fraudsters exploited cloaking, malware distribution networks, and social engineering tactics aimed at messenger accounts, frequently across various ad formats. PropellerAds enhanced initial moderation and foundational detection to identify high-risk actions before campaigns launched.

Throughout the year, the platform processed 729,794 campaign rejections, mainly driven by content compliance and user safety issues, with adult content and malware alerts representing the largest portions. These actions guaranteed that campaigns were halted prior to delivery, safeguarding advertisers, publishers, and end users, while upholding a consistent and reliable advertising landscape. In comparison to 2024, campaign rejections rose by 35%, indicating enhanced moderation reach and more robust preventive measures.

Markets of high value, such as Turkey and Spanish-speaking areas, saw increased levels of fraudulent behavior. Approximately 80% of identified attacks aimed at users of Windows and Android. Fraud patterns typically integrated technical, behavioral, and content indicators, emphasizing the necessity for ongoing monitoring and thorough infrastructure evaluation.

High-Risk Accounts and Safeguarding Methods

Cloaking continued to be the primary high-risk infraction, making up more than 80% of verified account suspensions. This method consists of displaying varying content to moderation systems and users, masking the actual essence of campaigns. Ransomware, unsuccessful identity verification, and scam schemes also played a role in account suspensions, albeit to a smaller degree. Fraud that relies on heavy infrastructure necessitates multi-tiered enforcement and ongoing monitoring to guarantee platform safety.

In 2025, schemes of fraud grew more advanced. Cloaking methods encompassed multi-tiered traffic management, selective content distribution, and decentralized architecture. Malware distribution has progressed from basic redirects to immediate file downloads or complex interactions. Incidents of Messenger account hijacking rose, featuring phishing sites, counterfeit login forms, and mobile-centric social engineering assaults. Certain campaigns even utilized compromised or left-behind servers and domains, necessitating thorough technical and behavioral analysis for detection.

AI and automation contributed to fraud prevention by analyzing behavioral patterns, identifying high-risk signals, and aiding expert evaluations. Although fraudsters tried to utilize AI for creating counterfeit documents or modifying creative assets, PropellerAds guarantees that all campaigns undergo expert reviews and infrastructure checks prior to traffic delivery, stopping high-risk operations from accessing users.

Advertiser Adherence and Risk Oversight

PropellerAds advises advertisers to adhere closely to platform guidelines, verify that ad content aligns with format and regional specifications, comprehend the entire user experience, and track infrastructure and domain reputation. The use of cloaking or misleading tactics is deemed high-risk and typically leads to permanent account termination.

The PropellerAds team highlights that preventing fraud is an ongoing and developing process that demands technology, expert evaluation, and collaboration across the ecosystem. The organization continues to prioritize improving platform safety, ensuring transparency, and safeguarding all individuals involved in the advertising ecosystem.

The post PropellerAds 2025 Ad Safety Outlook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra Rings in 33rd Anniversary During SiGMA South America

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Belatra Games, the expert in online slots development, is celebrating its 33rd anniversary at this year’s SiGMA South America in São Paulo, Brazil, where the company will host partners, clients, and industry acquaintances to honor the occasion at Booth M70.

The occasion offers an ideal setting for Belatra to contemplate over thirty years of advancements in the worldwide iGaming sector. Since its inception, the company has built a reputation for developing captivating and immersive gaming experiences, partly fueled by enduring partnerships in global markets.

Attendees at the Belatra booth will have the opportunity to connect with the LatAm team from Buenos Aires, headed by Lucila M. Barletta, Head of Accounts LatAm, and learn about the company’s newest titles and the opportunities arising in LatAm. Belatra’s European team members will likewise be in São Paulo to commemorate the milestone alongside partners and guests.

To commemorate the event, Belatra will hold a unique stand celebration, encouraging attendees to toast with the team while engaging in a special booth giveaway that includes various prizes.

Festivities will occur at Booth M70 in the Transamérica Expo Center, as Belatra eagerly invites industry partners to join in celebrating 33 years of innovation.

Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”

The post Belatra Rings in 33rd Anniversary During SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Drops Lucky Charms Trio

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The post Booming Games Drops Lucky Charms Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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