Allwyn, a leading multi-national lottery operator, announced that Camelot Illinois has been rebranded as Allwyn North America. The rebranding of Camelot Illinois forms part of the continued integration of the Camelot Lotteries Solutions group of companies – which includes Camelot Illinois – into the Allwyn family, following the acquisition earlier this year. As part of this, Camelot Lotteries Solutions has been rebranded as Allwyn Lotteries Solutions.

Allwyn has a strong industry presence in Europe, and a growing presence in North America, with ambitions to further invest in the North American market. This rebrand will support Allwyn achieving greater brand recognition in North America for its focus on value to customers and communities.

No changes have been made to the Allwyn North American management team, its business focus, products or services since the acquisition by Allwyn.

Robert Chvátal, CEO of Allwyn Group, said: “North America is an important market for Allwyn, where we see strong potential for future growth. Our entry into the North America builds upon Allwyn’s strong track record of successfully operating lotteries across Europe, delivering value to our customers, focusing on player protection and growing lottery returns to communities. Camelot Illinois and Allwyn share the same passion for generating more for good causes, and today marks an exciting step in our continued journey to achieve this under the Allwyn brand.”

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Wayne Pickup, Allwyn North America Chief Executive, said: “We remain committed to serving our customers, engaging players and growing lottery revenue to benefit the communities they serve. Leveraging the global resources, expertise and talent across the Allwyn group will serve to strengthen the results we help the State of Illinois and all our customers achieve.”