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The Mill Adventure and Casinobud launch groundbreaking new social casino concept

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World first online syndicate betting feature for video slot and live casino products

Gaming platform provider The Mill Adventure, together with partners Casinobud, have shaken up the iGaming industry with the launch of their innovative new casino syndicate product.

Launched back in July in Finland, followed by other European markets in August, Casinobud.com gives players a new social gaming experience that allows them to play casino games together in group sessions, pooling their money to aim for collaborative wins. This is the world’s first proposition offering online syndicate betting on video slots and live casino products.

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The feature allows players to play with either a group of friends or other Casinobud players online, with one member taking charge as captain and others able to follow the progress, chat and interact with

each other via a sophisticated interface. Sessions can also be streamed live via Twitch, allowing non-users of Casinobud to tune in and watch.

The Mill Adventure co-founder & CEO Dario Arruda said he was thrilled to be breaking out with a game-changing product and was proud of the results delivered by both his and Casinobud’s teams.

“Casino players have been craving that social interaction, and Casinobud offers them exactly that. I definitely believe this industry first product has a huge future in the casino vertical, and can’t wait to see how it evolves over time. Together with Casinobud, I believe we have created something new and unique here, while making sure it’s done in the right way.

“Our mission at The Mill Adventure is to provide world-class and innovative iGaming platforms, solutions and services that allow companies – from startups to top-tier brands – to remain relevant to their players. We’re doing this by inventing new concepts, operating with an expert team and improving efficiency in all sectors.

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“Casinobud is a fantastic example of our commitment to this mission, and I’m thrilled to showcase this cutting-edge concept as part of our ever-growing portfolio of innovations.”

Casinobud CEO Fredrik Sehlstedt said he was excited to finally see this unique idea come to life.

“The concept itself has existed in other verticals within gaming like sports betting and lottery for some time, both in physical shops and online to a certain extent, but it has not yet been made available for all product verticals such as online casino.

“This is a very exciting moment for us and the cooperation we have had with The Mill Adventure, from the planning stage to execution, has exceeded our expectations.

“The strong technical experience and knowledge from The Mill Adventure, and our product vision, was a perfect and essential match to reach the mutual goal for this exciting, yet challenging feature to become a reality.

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“What we have launched is just the tip of the iceberg. Together, we are exploring new features, as well as new market opportunities. We have some very exciting times ahead of us and expect to make a big impact on the online casino industry.”

Built on The Mill Adventure platform, this new state-of-the-art product is currently available for players on casinobud.com, with plans to make it available in new markets and brands in the future.

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Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions

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Three celebrated events on snooker’s global tour, renowned for their elite fields, will welcome Sportsbet.io as their new title partner for the next two years. The Sportsbet.io Players Championship will run from March 17-23, 2025, at Telford International Centre, followed by the Sportsbet.io Tour Championship from March 31 to April 6 at Manchester Central and then the Sportsbet.io Champion of Champions from November 10-16 in Bolton.

All three events will be screened live by ITV and will receive extensive global television and online coverage from a range of international broadcasters.

Sportsbet.io, a leading crypto sportsbook and casino, Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, now joins forces with WST and Matchroom for the first time. Sportsbet.io is part of Yolo Group, known for bringing next-level innovation to the worlds of gaming, fintech and blockchain.

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The Sportsbet.io Players Championship is the second event in the 2025 Players Series. Only the top 16 on this season’s one-year ranking list will earn a place in the field in Telford. Mark Allen won the trophy last season, and as it stands he could be defending the title in a field including the likes of world number one Judd Trump, World Champion Kyren Wilson, Ding Junhui, Mark Selby, Neil Robertson, Shaun Murphy, Mark Williams, John Higgins and many more top stars.

Then for the climax of the series, the Sportsbet.io Tour Championship at a fantastic venue in the heart of Manchester, only the top 12 earn a spot in the draw.

The Sportsbet.io Champion of Champions, ever present on the calendar since 2013, brings together 16 winners of tournaments over the previous 12 months. Mark Williams took the title in 2024, coming through a superb field which included the likes of Judd Trump, Kyren Wilson and Ronnie O’Sullivan.

Peter Wright, Chief Commercial Officer for WST, said: “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”

Emily Frazer, CEO of Matchroom Multi Sport, said: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”

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Shane Anderson – Director of Partnerships, Content, Brand of Yolo Entertainment, said: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”

The post Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions appeared first on European Gaming Industry News.

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Compliance Updates

BETBY SECURES GLI-33 CERTIFICATION, PAVING THE WAY FOR STRATEGIC MARKET EXPANSION

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BETBY, a leading sportsbook supplier, has announced that it has successfully attained the GLI-33 “Events Wagering System” certification. This achievement reinforces BETBY’s dedication to compliance and operational excellence, enabling the provider to deliver its innovative, tailored solutions to operators in markets regulated under GLI-33 standards, such as Brazil, and beyond.

Developed by Gaming Laboratories International (GLI), GLI-33 is a comprehensive framework that sets the benchmark for regulatory compliance in the sports betting industry.  It is trusted by numerous jurisdictions worldwide as a foundational standard, adaptable to meet specific national and regional regulatory requirements. Widely regarded as a prerequisite for market entry in numerous regulated jurisdictions, the certification ensures that wagers are conducted in a manner that is fair, secure, auditable, and properly managed.

Achieving GLI-33 certification is a significant landmark in BETBY’s global expansion strategy. The framework’s broad acceptance across regulated jurisdictions positions BETBY at the forefront of compliance and innovation, allowing the provider to deliver localized, engaging, and secure betting experiences to operators and players worldwide.

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“GLI has over 35 years of experience and is accredited as a testing and certification laboratory basically globally,” said Ilze Ramolina, Head of Legal at BETBY. “This makes GLI a trusted partner for certification, ensuring that BETBY meets the stringent requirements in newly regulated regions like Brazil, while also paving the way for future certifications in other markets. This milestone underscores our commitment to delivering compliant, high-quality solutions to operators worldwide.”

The post BETBY SECURES GLI-33 CERTIFICATION, PAVING THE WAY FOR STRATEGIC MARKET EXPANSION appeared first on European Gaming Industry News.

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Former Danish Regulator Birgitte Sand Joins Mediastream Advisory Board, Strengthening Commitment to Ethical Gaming Solutions

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Mediastream is proud to announce that Birgitte Sand, one of the most respected figures in global gaming regulation, has joined the company’s Advisory Board. This marks a significant milestone in Mediastream’s journey to revolutionize the gambling industry with its groundbreaking GovTech solution, ComplyGuard.

Birgitte Sand, former Director General of the Danish Gambling Authority and a globally recognized advocate for responsible gaming, was introduced to ComplyGuard during its official launch presentation by Mediastream’s Founder&CEO, Daniel Grabher, at the IAGR Annual Meeting in Rome last October. The presentation showcased how ComplyGuard is uniquely positioned to combat illegal gambling, protect vulnerable players, and generate transparent tax revenue for governments worldwide.

“I was impressed by the innovation and ethical vision behind ComplyGuard,” said Birgitte Sand. “It’s a solution that not only addresses critical regulatory challenges but also aligns with my lifelong commitment to responsible gaming practices. I am excited to support Mediastream as they bring this transformative technology to governments globally.”

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ComplyGuard provides governments with an all-in-one platform that combines real-time monitoring, advanced player protection, and robust tax tracking. This cutting-edge technology empowers regulators to tackle illegal gambling while fostering a sustainable and transparent gaming ecosystem.

“Having someone of Birgitte Sand’s caliber join our Advisory Board is a tremendous honor,” said Daniel Grabher. “Her expertise and leadership will be invaluable as we continue to expand the global reach of ComplyGuard and support governments in building ethical gaming environments.”

Birgitte Sand’s appointment underscores Mediastream’s dedication to healing the gambling industry through innovation, collaboration, and ethical responsibility.

The post Former Danish Regulator Birgitte Sand Joins Mediastream Advisory Board, Strengthening Commitment to Ethical Gaming Solutions appeared first on European Gaming Industry News.

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