Context Networks, a leader in contextual, place-based media solutions for regulated environments, has announced a strategic partnership with Sureway Games, a leading provider of cashless payment kiosks and technology for the gaming and amusement industry. Under the agreement, Sureway Games will serve as an authorized distributor of Context Networks’ media solutions, with the Surepay Station kiosk acting as a primary platform for deployment.

Context Networks: CPMN (Contextual Promotions Media Network) is a systems-integrated media platform that enables the secure, compliant delivery of contextual advertising and promotional content within regulated gaming and entertainment environments.

The partnership brings together Sureway’s rapidly expanding footprint of Surepay Station kiosks with Context Networks’ expertise in high-engagement, location-based media creating a new, incremental revenue opportunity for operators while offering advertisers access to highly engaged, in-venue audiences.

“This partnership extends Surepay Station beyond payments and into a systems-aligned media channel. By combining cashless transaction workflows with Context Networks’ contextual media capabilities, operators can activate incremental, non-gaming revenue while advertisers reach patrons at moments of high engagement inside the venue,” said Jeff Blair, President of Sureway Games.

Surepay Station, Sureway Games’ flagship cashless kiosk, is designed to reduce cash handling, improve operational efficiency, and enhance the player experience. With the integration of Context Networks’ CPMN, the kiosk also functions as a digital media channel, delivering targeted, context-aware messaging at moments of high patron engagement—directly at the point of transaction.

“By integrating CPMN with Surepay Station, operators can extend the value of their existing kiosk footprint beyond payments. This partnership enables operators to activate new, non-gaming revenue streams while delivering relevant, well-timed messaging that enhances—not interrupts—the patron experience,” said Matthew Olden, Chief Executive Officer of Context Networks.

Context Networks’ CPMN is purpose-built for environments where attention and compliance matter most. When deployed on Surepay Station kiosks, advertisers benefit from repeated exposure to patrons during high-intent moments, while operators gain a turnkey media capability without added operational complexity or disruption.

“Sureway Games has built one of the most operator-friendly cashless kiosk platforms in the industry. Surepay Station is a natural extension point for CPMN, giving brands a premium, context-driven way to reach patrons while helping operators monetize their infrastructure more effectively,” added Olden.

Under the agreement, Sureway Games will offer Context Networks’ media capabilities as part of its Surepay Station deployments, providing operators with a streamlined solution that includes hardware, software, support, and media enablement through a single point of contact.

The partnership reflects a shared vision to modernize in-venue experiences, reduce friction for operators, and create sustainable, non-gaming revenue opportunities across gaming, amusement, and entertainment locations nationwide.

Gamdom, a leading global online gaming and digital casino platform, announced the acquisition of MOTHERLAND Casino, the culture-driven online gaming platform founded by Grammy-nominated artist and entrepreneur Iggy Azalea and later joined by global streaming star N3on as partner and co-stakeholder. As part of the acquisition, both Azalea and N3on have signed long-term Ambassador agreements with Gamdom.

The transaction marks a continued step in Gamdom’s strategy to expand its cultural footprint while strengthening long-term relationships with influential global talent.

Launched as an entertainment-first casino experience, MOTHERLAND blended online gaming, livestreaming, influencer integrations, and crypto-native engagement to build a highly engaged global community. What began as a bold creator-led experiment quickly evolved into a scalable gaming business operating at the intersection of culture and commerce. The acquisition reflects a shared vision around the evolving intersection of entertainment, online gaming, and digital audiences.

“This partnership reflects where the industry is heading. Online gaming today sits at the centre of digital culture. Working alongside globally recognised creators allows us to continue building experiences that resonate with modern audiences,” said a Gamdom representative.

As part of the agreement, Iggy Azalea and N3on will become ambassadors of Gamdom, focused on brand collaboration, audience engagement, and future initiatives.

“MOTHERLAND was built around community and culture. This next phase is about building on that momentum in a way that’s sustainable and globally positioned “ said Iggy Azalea.

N3on added: “Gaming and livestream culture move fast. Partnering long-term creates stability and room to grow.”

DraftKings Inc. outlined an expanded growth strategy and long-term financial framework, including its participation in what management expects to be a $55 billion to $80 billion 2030 industry gross revenue opportunity. The Company is also increasing deployment of AI across the platform to drive efficiency and operating leverage.

The expected 2030 industry gross revenue opportunity reflects continued state legalization of Sportsbook and Casino, growth in existing jurisdictions, and the expansion of DraftKings Predictions. As a key driver of this opportunity, DraftKings Predictions enables the Company to offer sports event contracts in states without regulated online wagering, expanding its reach to nearly the entire U.S. population.

The Company also announced plans to launch a new Super App, branded DraftKings Sports & Casino, bringing together Sportsbook, Predictions, Casino and Lottery into one seamless, integrated experience through a single account and wallet, with access tailored to each jurisdiction. Phase one of the integration is expected by March Madness, with additional upgrades planned throughout the year. The Super App will leverage DraftKings’ experience and infrastructure operating the No. 1-rated Sportsbook to offer a unified sports experience, available nationwide.

The planned rollout of DraftKings Sports & Casino is expected to enhance DraftKings’ powerful lifetime value flywheel, which is increasingly efficient and supported by its four sustainable advantages in Product, Technology, Trust, and Marketing, and accelerated by AI. As a leading brand in sports, gaming and entertainment, the Company expects DraftKings Sports & Casino to strengthen cross-sell, deepen customer engagement, and optimize unit economics across verticals.

DraftKings expects to achieve at least a 30% Adjusted EBITDA margin in the long term, with potential upside as the Company increases its scale.