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SIS expands into numbers with 49’s acquisition

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, today announced that it has acquired the full shareholding of 49’s from the current owners, GVC and William Hill.

The agreement will see SIS take ownership of 49’s market-leading live draws product and the famous virtual horseracing brands Portman Park, Sprint Valley, and Steepledowns, as well as virtual greyhounds from Brushwood and Millersfield.

The acquisition of 49’s is a perfect strategic fit for SIS’ ever-expanding product portfolio and the brands already fit within the existing 24/7 racing channels that have been so successful both in the UK and especially with international retail and digital betting operators. In addition, SIS is developing a range of new numbers and virtual content which will sit under the 49’s brand umbrella and this acquisition complements the great strides made in launching new products, including the market- leading esports competitive gaming product now live with bet365.

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Richard Ames, CEO at SIS, said: “49’s has a long history of supplying high quality, market-leading content to UK and Irish bookmakers and the product range is much loved by consumers. Over recent years, SIS has successfully extended the brand worldwide and it makes perfect sense to now take the further step of acquiring the business. We have great plans for the brands and will announce shortly a range of new and extended products as part SIS’ numbers product strategy.”

Mike Jones, Chairman of 49’s Limited, said: “We’ve worked in partnership with SIS for the last 20 years and they are uniquely positioned to be able to further expand the 49’s brand internationally. We look forward to seeing how they build on the excellent work the team has done over the last few years to position 49’s as a leading numbers product.”

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EEGS 2024 Welcomes Oddin.gg as Silver Sponsor!

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We are thrilled to announce that Oddin.gg is joining us as a Silver Sponsor for the Eastern European Gaming Summit (EEGS) 2024 for the third consecutive year! 🚀 As a leading B2B provider in the esports betting space, Oddin.gg is renowned for empowering its partners with a comprehensive end-to-end esports betting ecosystem. Their continued support significantly enriches the experience for all attendees, ensuring a dynamic and engaging EEGS 2024.

This enduring partnership reflects our commitment to fostering growth and innovation within the rapidly evolving gaming industry. With Oddin.gg’s expertise and dedication, EEGS 2024 promises to be a hub of insightful discussions, networking opportunities, and cutting-edge developments that drive the industry forward.

The post EEGS 2024 Welcomes Oddin.gg as Silver Sponsor! appeared first on European Gaming Industry News.

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Merkur Group and Spintec Commit to a Successful Future Together

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Two major players in the gaming industry – the Merkur Group, a global leader in gaming technology and operations, and Spintec, a renowned developer of premium Electronic Table Games – are proud to announce the formation of a long-term strategic partnership, marking the beginning of a close and successful collaboration. With the aim of combining both companies’ exceptional dedication to innovative and premium gaming experiences, the gaming giants Merkur and Spintec are sending a strong signal to the industry with this promising alliance.

The Merkur Group and Spintec have built a significant reputation in global markets through innovative and high-quality gaming solutions. This new strategic partnership is set to further strengthen their positions: The collaboration is designed to leverage key synergies in the development and implementation of new outstanding products, thereby expanding both companies’ portfolios. Additionally, the partnership aims to tap into new gaming markets, further enhancing the presence of both brands in the international gaming world. Expanding reach and capabilities in existing key markets is also a core goal of this strategic alliance.

“The Merkur Group is known to us as a trustworthy, reliable, and innovative gaming expert. Being able to benefit from the expertise of a globally successful gaming corporation is a great asset for us. By pooling our competencies, we will be able to further expand both companies’ market presence and gain additional competitive advantages across the value chain,” said Goran Miškulin, CEO of Spintec. “We are excited about this significant step and are confident that the new partnership will drive further growth and enhance the value of both companies.”

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Dominik Raasch, CEO of adp Merkur GmbH, the responsible subsidiary of the Merkur Group, also expressed enthusiasm about the strategic partnership: “Spintec is a true expert in its field and a tremendous addition to our product portfolio. I am certain that this alliance will unlock promising synergies and drive the sustainable growth of both companies. Personally, and on behalf of the entire Merkur family, I look forward to this strengthened partnership with great optimism.”

The post Merkur Group and Spintec Commit to a Successful Future Together appeared first on European Gaming Industry News.

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Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom

Shape Games signs long-term agreement with Choctaw Nation of Oklahoma

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One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.

The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.

Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.

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Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.

“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”

Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.

“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”

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