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Svenska Spel Chief Calls for Ban on Lottery Betting

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Patrik Hofbauer, president and chief executive of Swedish lottery operator Svenska Spel, has called for the country’s legislature to ban lottery betting. Hofbauer said the lottery betting – or shadow lottery – sector posed a risk to the financial health of sports clubs and other nonprofits in Sweden by cannibalising traditional lottery revenue.

“The shadow lottery companies take market shares from the very part of the gaming market that the 2019 Gambling Act exists to preserve,” Hofbauer said.

“If [the lottery betting sector’s] development continues, funding for sports associations and charities can be adversely affected. All nonprofit businesses that receive a portion of their revenue from public lotteries are affected,” Hofbauer added.

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The announcement followed the release of a new report from H2 Gambling Capital, commissioned by Svenska Spel, which said that lottery betting companies account for almost 40% of the European online lottery market’s revenue, with its contribution estimated to come in the range of €1.25bn to €1.50bn. The vertical’s revenue is growing a rate between 10% and 20% each year.

Hofbauer pointed to Denmark, a country which has banned lottery betting, as an example for Sweden to follow.

“The legislature must act soon. In Denmark, the risk was identified early. It does not allow betting on lotteries for gaming companies seeking a Danish betting license. We should introduce the same ban on betting on lotteries in Sweden. It is both right and reasonable,” Hofbauer said.

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Veikkaus, Finlandā€™s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution

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Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible GamingĀ 

Veikkaus, Finlandā€™s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.Ā 

Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators ā€“ such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more ā€“ to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGRā€™s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.Ā 

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Veikkaus gains the following key capabilities:Ā Ā Ā Ā Ā 

  • Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
  • Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.Ā Ā 
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.Ā Ā Ā 
  • A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
  • Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.Ā Ā 

Additionally, Veikkaus will leverage Optimoveā€™s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.Ā 

Optimoveā€™s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimoveā€™s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.Ā 

ā€œThis partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimoveā€™s track record and industry experience are unparalleled in CRM marketing,ā€ said Saara Pekkonen, VP of Marketing at Veikkaus. ā€œOptimoveā€™s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimoveā€™s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.ā€Ā Ā 

ā€œVeikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,ā€ said Pete Miles, Director of Sales at Optimove. ā€œWeā€™re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, weā€™ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.ā€Ā 

The post Veikkaus, Finlandā€™s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.

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QTech Games sharpens its elite live-casino suite with Live88

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Leading distributor further enhances its high-quality offering with new games from rising-star of live casino and slots developerĀ 

QTech Games, the leading game distributor for emerging markets, has confirmed its latest premium provider partnership with Live88, allowing its platform customers to access the supplierā€™s wide-ranging live-casino portfolio.

Live88 is a fast-growing provider of customisable live-dealer games ā€“ such as Roulette, Blackjack, and Baccarat, imbuing traditional classics with real-time gameplay and added social features. LatAm-facing favourites like Betsul, JKBet and Arena Brasil have also recently been launched, introducing a new live casino vertical to engage new players and offering operators a broader cutting-edge for innovation across the ever-evolving landscape of emerging markets.

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In a short period, Live88 has quickly established itself a trusted provider in the sector, with a number of unique tables recently added to its wide portfolio. The thriving live-dealer domain continues to go from strength to strength with a truly global fanbase ā€“ and Live88ā€™s hit titles (e.g. Royal Riches Roulette, showcasing fresh takes andĀ industry-first collectible features in our first gameshow) are now riding on the back of the fastest-growing distributor for all growth territories. QTech Gamesā€™ platform boasts the broadest gaming suite around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Incorporating this ever-evolving production line emphasizes QTech Gamesā€™ diverse range of gaming options, providing a definitive one-stop shop, QTech ONEā„¢, which has fast-become the ā€œgo-toā€ solution for worldwide operators across developing territories.

James Corrie, Head of Live Games and RNG at Live88, said:Ā ā€œWhether itā€™s custom-branded tables with dedicated live dealers in a range of different languages, or Live88 tables decked out to match any casino brand, we will equip QTech Gamesā€™ legion of partners with full flexibility and the highest-quality games.

ā€œLive casino is a hugely popular product worldwide and our offering is taking this vertical to the next level, encouraging players to bond together and enhance each otherā€™s experience on a truly social journey. This agreement naturally broadens Live88ā€™s geographic footprint, targeting emerging markets from Asia and Eastern Europe to Africa and Latin America, and uncovering new revenue streams.ā€

QTech Games CEO, Philip Doftvik, said: ā€œWe look forward to monitoring how these games perform across a range of untested markets which, in most cases, represent new territory for Live88.

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ā€œThanks to a blend of classic appeal and modern social features, Live88 stands out as a breakthrough innovator for the live-dealer experience and a real revenue-driver revenue for digital casinos by offering their players a fresh-yet-familiar gaming journey. Ingenuity and creativity are central pillars of what we do, and we are pleased to have found a partner that shares these tenets. We canā€™t wait to deliver Live88ā€™s games to our operator partners via the dominant platform for emerging markets.ā€

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Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits

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Tom Horn Gaming, an igaming software solutions supplier, is introducing 27 Crystal Fruits, the latest instalment in their beloved Crystal Fruits series.

Packed with fresh twists, this classic slot game brings a vibrant new energy to the fruit machine genre. Players can look forward to the exhilarating Infinite 27 Wild Respin, powered by the supplierā€™s innovative proprietary feature, QuickX and a thrilling Bonus Buy option, making every spin a chance for massive rewards.

Experience the Infinite 27 Wild Respin

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Set across a 3Ɨ3 grid, 27 Crystal Fruits offers players 5 winlines in the base game, which transform into 27 criss-cross paylines when the Infinite 27 Wild Respin is triggered. This feature activates whenever a 27 WILD symbol lands on any of the reels, launching a respin where winning combinations explode to make way for new symbols and more chances to win. With each respin, the win multiplier begins at x2 and increases up to x4, keeping the excitement alive. Respins continue until no further wins are achieved.

Amplify the Action with QuickX

For players eager to dive right into the action, 27 Crystal Fruits offers the QuickX feature, allowing them to select their desired multiplier and instantly enter the respin mode. Players can choose a multiplier from x2 to x4, ensuring that the rewards match the thrill. This feature is available through the Bonus Buy option, where players can purchase a guaranteed respin with their chosen multiplier, ensuring high-octane gameplay from the start.

A Game for All Adventurers

27 Crystal Fruits is designed to appeal to both new and experienced players, offering medium volatility with an RTP of 95.07%. The gameā€™s simple yet dynamic mechanics, coupled with its colourful visuals and crisp animations, create a highly engaging gaming experience, blending nostalgia with features attractive for contemporary gamers.

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Katarina Slaninova, Head of Marketing at Tom Horn Gaming, said: ā€œ27 Crystal Fruits is a fresh take on a classic theme. Weā€™ve retained the familiar elements that our players love but added new dimensions with features like the Infinite 27 Wild Respin and QuickX. Itā€™s fast-paced, engaging, and offers great winning potential ā€“ a perfect addition to our Crystal Fruits series.ā€

With its modern twists on a beloved format, 27 Crystal Fruits is set to become another fan favourite in Tom Horn Gamingā€™s impressive portfolio. Whether youā€™re looking to relive the charm of traditional fruit slots or dive into the innovative features of Infinite 27 Wild Respin and QuickX, this game promises non-stop action and rewards.

The game will be available worldwide from 17 October.

The post Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits appeared first on European Gaming Industry News.

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