eSports
Betway Join BLAST With DOTA 2 Expansion

BLAST: Bounty Hunt Tournament joins leading online bookmaker Betway’s growing portfolio of top tier esports events.
Europe’s finest will compete over the four-day DOTA 2 tournament, with the coveted Bounty Hunt title on the line. Pulling in viewers from across the world, teams will battle for bragging rights and the $145,000 prize pool.
Betway’s sponsored team Ninjas in Pyjamas will join elite sides Alliance, Team Secret, Team Nigma, OG and Team Liquid with the first game set to start on the 9th June.
Adam Savinson, Head of Esports, Betway, said: “We have had an incredibly successful 2020 working with BLAST across their Counter Strike tournaments, making it a very easy decision to support their entry into DOTA 2. We are excited to see BLAST bring their innovative and exciting approach to a new game, and are proud to help them on that journey.”
Leo Matlock, Commercial Director for BLAST, added: “The expansion of this deal is testament to the impressive collaboration between BLAST and Betway over the last 18 months as we both strive to be industry leaders in esports and entertain fans the best we can.
“We look forward to continuing this innovative partnership as we expand into one of the world’s most played and loved games in the shape of DoTa 2. We can’t wait to deliver the world class DOTA 2 tournament that fans have been asking for, and are delighted that Betway are supporting and working with us to ensure we achieve this.”
DOTA 2 is one of the world’s most-watched esports, with two teams of five players, each controlling a single hero. Teams compete to destroy the enemies ‘Ancient’ – the building at the centre of their base. In 2019, The International – DOTA 2’s flagship tournament peaked with a concurrent viewership of 1,968,497.
About the Betway Group:
The Betway Group is a leading provider of innovative, entertaining and exciting entertainment across sports betting, casino, bingo and esports betting. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man and Cape Town, the Betway team comprises over 1,500 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a fair, safe and responsible environment. Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to many responsible gambling charities, including GambleAware.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Spin Casino and the Hippodrome Online casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
SOURCE Betway
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Best Esports Product award
BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

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BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.
Hosted in SĂŁo Paulo, Brazil, SiGMA Americas brought together the industryâs most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.
A major highlight of the exhibition was BETBYâs showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industryâs most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBYâs unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplierâs ability to create tailored content for any market.
Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.
As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBYâs vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.
âThis recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,â said Leonid Pertsovskiy, BETBYâs Chief Executive Officer. âIt was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. Weâre building products that scale globally but connect locally, and thatâs what sets BETBY apart.â
The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event

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The Esports World Cup Foundation (EWCF) has announced a record-breaking $70+ million prize pool for the upcoming Esports World Cup 2025 (EWC), the worldâs largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. With the highest stakes in esports history, the $70+ million prize pool elevates EWC as one of the worldâs most prestigious sporting events and reinforces the EWCFâs long-term commitment to the sustainable growth of the esports industry. The total prize pool is a $10 million increase from last summerâs inaugural event, marking a significant step in the Esports World Cup Foundationâs mission to create life-changing opportunities and provide sustainable career paths for competitive players and multidisciplinary esports Clubs.
âThe record-breaking $70+ million prize pool, along with our commitment to the Club Partner Program and our multi-year publisher agreements, is a privilege to announce and validation of our purpose to elevate the industry, by giving players, clubs, publishers and all other stakeholders the stability needed to invest for future success. While more than $70 million is an incredible, life-changing sum, itâs always aligned with a long-term vision rather than short-term impact. Itâs not just to have more money at stake, but to create opportunities for everyone at every level of the ecosystem, and strengthen the industry for generations to come,â said Ralf Reichert, CEO of Esports World Cup Foundation.
With 25 tournaments in 24 games announced to date, including four new gamesâChess, Crossfire, FATAL FURY: City of the Wolves and VALORANTâEWC 2025 will bring together more than 2000 elite esports players and 200 top Clubs for the largest multi-game competition in history, with a life-changing prize pool rewarding more players and Clubs on the worldâs biggest stage.
âWinning the Club Championship crown and $7 million at the inaugural Esports World Cup was a defining moment for Team Falcons. The opportunity to compete in front of our home fans, where they made the arenas shake with every great play, motivated us like never before, and it was an honor to secure the victory for them. Weâve used the momentum and winnings from last year to build on our success and we look forward to continuing that legacy this summer,â said Mosaad Al-Dossary, CEO of Team Falcons.
âCompeting at the inaugural EWC contributed to one of the most successful competitive years in our 24-year history, securing a strong second-place finish in the EWC 2024 Club Championship. With our winnings, we expanded into new games like chess, strengthened our international presence in Southeast Asia, and supported philanthropic initiatives. The experience, momentum, and rosters weâve built over the past year put us in the perfect position to claim the Championship crown at EWC 2025. We believe this to be our year,â said Steve Arhancet, Co-CEO of Team Liquid.
The post Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event appeared first on European Gaming Industry News.
Asia
ESFIâs Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening Indiaâs Esports Leadership

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In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESFâs inception, Sujiâs re-election highlights Indiaâs growing influence in international esports, reinforcing the Esports Federation of Indiaâs (ESFI) role in shaping the regionâs competitive gaming landscape.
The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailandâs Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.
âI am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,â said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.
As Asiaâs esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.
Commenting on Sujiâs re-election, Santi Lothong, the incoming AESF President, said: âHaving worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the regionâs competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.â
Kenneth Fok, the outgoing AESF President, added: âLokesh has been a steadfast pillar in AESFâs journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. Itâs been a pleasure working alongside him, and I am confident he will continue driving esports forward.â
Under Sujiâs leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the worldâs best. ESFI is further cementing Indiaâs esports dominance with the WAVES Esports Championship (WESC) âa pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the âCreate in India Challengeâ as part of Ministry of Information & Broadcastingâs marque event âWorld Audio Visual & Entertainment Summitâ (WAVES) to be held on 1-4 May 2025, Mumbai.
Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening Indiaâs position on the global esports stage.
The post ESFIâs Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening Indiaâs Esports Leadership appeared first on European Gaming Industry News.
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