Press Releases
The tech-forward gaming with the EGT products at ICE 2020
ICE London 2020 is again shaping to be a key show for EGT. The company has designed its 1,200 sq. m stand S4-330 as a mainstage for its most significant product novelties that are expected to fulfil the high expectations for gaming design, technology and performance.
The trendy General slot line of EGT is now extended with seven more models, widening the prospects to be a top choice for operators and players. The new G50 C Up and St, G50 J1 Up and St and G50 J2 Up and St feature 50-inch frameless HD monitors all with different display curves, distinguishing EGT as one of the manufacturers with the most diversified portfolio in the field. The models rely on the proven Exciter III platform, stand out with their refined design and picture quality, have a convenient, large keyboard with a touch screen, in-build USB port for fast charging and are easy to service. They are excelling in gaming diversity as well with the General HD multigames Red, Green and Fruits and the Power HD mixes Green, Purple and Fruits. The G55 J1 VIP is on the top of the range with its vast 55-inch curved display. Like the G 55 C VIP, shown at the event last year, the model is coupled with a high-end, adjustable chair – an advantage highly appreciated by the players.
Several single games, accompanying the General slot family, will also call attention to themselves. The Fiery Horn will make the players step outside of their comfort zone and venture into the wilderness of the African savanna. Zebras, elephants, giraffes, buffalos and lions are part of the adventure, as well as the golden chance to win big. It is nailed down with the fiery horn of the rhino – the lucky charm to reach the Grand and Major standalone mystery jackpot levels. The game is of 243 Reel Ways Pay but going deeply into the savanna it may multiply to the astounding 4608 Reel Ways Pay. The additional 6th reel awards free games, respins and game win multipliers.
The Amazons’ Battle Grand meets the players with the daughters of Ares and Harmonia on a quest for the riches of the ancient Greek lands. Each time the Amazons appear on the screen, incredible wins are about to arrive. The game may grant from 7 up to 90 free spins and that bonus is always played on 90 lines. In addition there are Grand and Major standalone mystery jackpot levels, which can be won with any bet at any time.
The Dragons’ Realm opens the gates to a faraway land where a princess has the power to tame four mighty dragons. They rule over the earth, water, air and fire, but also are the key to 4 jackpot levels – Mini, Minor, Major and Grand. The storyline unfolds with 5 reels, 4 positions, 40 fixed lines, beautiful graphics and numerous surprises.
The Princess Cash is about four gorgeous nobilities – the princesses of Asia. Each has mastered the art to satiate the taste for good fortune, leading to a jackpot of 4 levels. The games’ 5 reels, 4 positions and 40 fixed lines show the way to an exceptional experience, especially when one of the royalties pays a visit on a full screen or the pick-up bonus sets off.
New jackpots are also about to take the hearts of the ICE London audience by storm. The latest development of EGT is of 4 mystery progressive levels that may add more thrill to the General, Power and Collection multigames. The path to their riches is the bonus game that activates randomly and leads to a pick-up field of 12 shiny, golden coins. Revealing their head sides and matching three of the same kind, guarantees the happy ending. The jackpot may be housed in both General and Premier slot cabinets.
The 5-level progressive Sands Princess has now new games in its mix and the widely favored Asian-themed Dragon’s Turn will be teamed up with the latest G 50 C Up cabinet – the mighty dragon looks like real on the 50-inch curved display. The good news with EGT doesn’t seem to end – on site will also be the new Jackpot Cards jackpot, presented with some General cabinets, having on top the impressive LED signs of the company. The product is now available also with the Premier slot line and the Rainbow jackpot panel and connects the slot and roulette games of EGT in a joint race for the winning.
In a dedicated AWP area of the stand a highlight will be the developments for the Spanish B2 market – the P-24/24 AWP Up cabinet with the Orange Collection Saloon of 24 games and the automated roulette of 6 player stations, each with a 27-inch widescreen LCD-TFT touch monitor. The guests from the Netherlands will be welcomed with the P-27/27 AWP St, housing the Orange Collection mix of 12 titles and the visitors from Romania will be able to test the P-27/27 St Slim slot model with the Fruits Collection AWP of 48 diverse games.
The VLT team of EGT takes pride in their latest Multicolor Collection mix as it enables the operator to change the main theme color of the select game screen, to choose the participating titles in the multigame and to arrange their positions on the screen – features that tailor the product to a wide variety of tastes and requirements.
The Spider CMS division have kept its promise to further enhance their casino management software, adding more value for the customers. The recently released TITO, Cashless, Bonusing and Player Tracking modules are invaluable assistants in the management of the gaming halls, increasing as well their players’ overall gaming satisfaction.
ICE London 2020 will primarily be an event full of product debuts for EGT, as well as for its subsidiaries EGT Multiplayer and EGT Interactive, which will share the same display, showcasing numerous new multiplayer and iGaming solutions. All visitors will be pleased to find that the EGT family has many and varied ways to make their gaming projects happen with ease and pleasure.
content strategy
DuelBits says UFC creator campaign delivers 122m verified video views
DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AI
SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry
New division delivers smart, AI-driven technology solutions to gaming operators, suppliers, and ventures worldwide, built on the same stack SCCG uses to run its own global advisory business.
SCCG Management announces the launch of SCCG Technology, a dedicated division built to deliver intelligent, AI-driven solutions to the iGaming industry. Where SCCG has spent three decades advising gaming companies on what to build, SCCG Technology now builds it.
The division launches with a working portfolio, not a promise. Over the past year, SCCG has re-engineered its own global operation around artificial intelligence: automated content and newsletter systems reaching tens of thousands of industry professionals weekly, real-time market and odds data pipelines feeding its prediction-market ventures,
and AI-assisted CRM and pipeline automation across more than 120 active client engagements.
The proving ground is SCCG’s own digital presence, now being rebuilt on the division’s platform: a site that reassembles itself around each visitor and publishes across every channel from one place. An operator in LATAM and an investor in Las Vegas see the same network through different eyes. Content is AI-accelerated but expert-governed: every AI-assisted claim is labeled and traceable to its source, a discipline that matters in a regulated industry. We built it for the most demanding client we have, ourselves, before offering it to anyone else.
The timing reflects a structural shift in the industry. Operators and suppliers no longer compete only on licenses and content; they compete on data, speed, and the intelligence of their customer experience. AI has moved from experiment to infrastructure, reshaping how players are acquired, how content is produced, how markets are priced, and how compliance is managed. Most gaming companies know this. Far fewer have a partner that understands both the technology and the industry it has to serve.
“Every gaming company I speak with is asking the same two questions: what should we be doing with AI, and who can actually build it for us without a two-year learning curve on how this industry works. SCCG Technology exists because we solved that problem for ourselves first. Now we are opening the toolkit to the industry.” – Stephen A. Crystal, Founder and CEO, SCCG Management
SCCG Technology will deliver across five service lines:
Product Strategy and Build: Carrying a gaming concept from advisory whiteboard to working software. Rapid prototyping and delivery of new gaming products and ventures, the capability a strategy deck cannot substitute for.
Data, Analytics, and Market Intelligence: Real-time odds and market data pipelines, prediction-market tooling, and business intelligence dashboards that put operational truth in front of decision-makers daily.
Compliance-Aware AI Content and Marketing Systems: Automated content production, newsletter and campaign engines, and CRM automation built for a regulated industry, AI-assisted output labeled and traceable, brand voice intact.
AI Operations and Automation: Workflow automation and applied AI across the back office, from player-facing support to reporting, compliance preparation, and the operational plumbing gaming companies run on.
Intelligent Web and Digital Platforms: Digital experiences that personalize by visitor role and region, engineered for conversion and structured for both traditional search and the AI answer engines that increasingly drive discovery.
What separates SCCG Technology from a generalist agency or dev shop is the firm behind it. Every engagement draws on SCCG Management’s 30-plus years inside the gaming industry, its regulatory and commercial expertise across dozens of jurisdictions, and a global client network spanning operators, platforms, suppliers, and investors. SCCG Technology does not need the industry explained to it.
The launch continues a deliberate expansion of the SCCG platform. In the past year the firm has established SCCG LATAM with its Miami office, launched SCCG Brazil with dedicated local leadership, and expanded its managed-services offering for casino operators. SCCG Technology is the connective layer across all of it: the division that turns the firm’s advisory insight into deployed, working technology. The model is expert-governed and AI-accelerated: SCCG’s people supply the industry judgment, and the platform supplies the speed.
“The gaming industry does not have a shortage of technology vendors. It has a shortage of technology partners who understand gaming. That is the gap SCCG Technology was built to close.” – Stephen A. Crystal, Founder and CEO, SCCG Management
SCCG Technology operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, more than 120 active client engagements worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.
The post SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry appeared first on Americas iGaming & Sports Betting News.
assurance
eGaming Integrity wins SME News UK Enterprise Award for gambling assurance
eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.
According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.
eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.
Emma Shilling, Director at eGaming Integrity, said,
“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.
“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”
Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,
“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”
The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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