Industry News
The tech-forward gaming with the EGT products at ICE 2020
ICE London 2020 is again shaping to be a key show for EGT. The company has designed its 1,200 sq. m stand S4-330 as a mainstage for its most significant product novelties that are expected to fulfil the high expectations for gaming design, technology and performance.
The trendy General slot line of EGT is now extended with seven more models, widening the prospects to be a top choice for operators and players. The new G50 C Up and St, G50 J1 Up and St and G50 J2 Up and St feature 50-inch frameless HD monitors all with different display curves, distinguishing EGT as one of the manufacturers with the most diversified portfolio in the field. The models rely on the proven Exciter III platform, stand out with their refined design and picture quality, have a convenient, large keyboard with a touch screen, in-build USB port for fast charging and are easy to service. They are excelling in gaming diversity as well with the General HD multigames Red, Green and Fruits and the Power HD mixes Green, Purple and Fruits. The G55 J1 VIP is on the top of the range with its vast 55-inch curved display. Like the G 55 C VIP, shown at the event last year, the model is coupled with a high-end, adjustable chair – an advantage highly appreciated by the players.
Several single games, accompanying the General slot family, will also call attention to themselves. The Fiery Horn will make the players step outside of their comfort zone and venture into the wilderness of the African savanna. Zebras, elephants, giraffes, buffalos and lions are part of the adventure, as well as the golden chance to win big. It is nailed down with the fiery horn of the rhino – the lucky charm to reach the Grand and Major standalone mystery jackpot levels. The game is of 243 Reel Ways Pay but going deeply into the savanna it may multiply to the astounding 4608 Reel Ways Pay. The additional 6th reel awards free games, respins and game win multipliers.
The Amazons’ Battle Grand meets the players with the daughters of Ares and Harmonia on a quest for the riches of the ancient Greek lands. Each time the Amazons appear on the screen, incredible wins are about to arrive. The game may grant from 7 up to 90 free spins and that bonus is always played on 90 lines. In addition there are Grand and Major standalone mystery jackpot levels, which can be won with any bet at any time.
The Dragons’ Realm opens the gates to a faraway land where a princess has the power to tame four mighty dragons. They rule over the earth, water, air and fire, but also are the key to 4 jackpot levels – Mini, Minor, Major and Grand. The storyline unfolds with 5 reels, 4 positions, 40 fixed lines, beautiful graphics and numerous surprises.
The Princess Cash is about four gorgeous nobilities – the princesses of Asia. Each has mastered the art to satiate the taste for good fortune, leading to a jackpot of 4 levels. The games’ 5 reels, 4 positions and 40 fixed lines show the way to an exceptional experience, especially when one of the royalties pays a visit on a full screen or the pick-up bonus sets off.
New jackpots are also about to take the hearts of the ICE London audience by storm. The latest development of EGT is of 4 mystery progressive levels that may add more thrill to the General, Power and Collection multigames. The path to their riches is the bonus game that activates randomly and leads to a pick-up field of 12 shiny, golden coins. Revealing their head sides and matching three of the same kind, guarantees the happy ending. The jackpot may be housed in both General and Premier slot cabinets.
The 5-level progressive Sands Princess has now new games in its mix and the widely favored Asian-themed Dragon’s Turn will be teamed up with the latest G 50 C Up cabinet – the mighty dragon looks like real on the 50-inch curved display. The good news with EGT doesn’t seem to end – on site will also be the new Jackpot Cards jackpot, presented with some General cabinets, having on top the impressive LED signs of the company. The product is now available also with the Premier slot line and the Rainbow jackpot panel and connects the slot and roulette games of EGT in a joint race for the winning.
In a dedicated AWP area of the stand a highlight will be the developments for the Spanish B2 market – the P-24/24 AWP Up cabinet with the Orange Collection Saloon of 24 games and the automated roulette of 6 player stations, each with a 27-inch widescreen LCD-TFT touch monitor. The guests from the Netherlands will be welcomed with the P-27/27 AWP St, housing the Orange Collection mix of 12 titles and the visitors from Romania will be able to test the P-27/27 St Slim slot model with the Fruits Collection AWP of 48 diverse games.
The VLT team of EGT takes pride in their latest Multicolor Collection mix as it enables the operator to change the main theme color of the select game screen, to choose the participating titles in the multigame and to arrange their positions on the screen – features that tailor the product to a wide variety of tastes and requirements.
The Spider CMS division have kept its promise to further enhance their casino management software, adding more value for the customers. The recently released TITO, Cashless, Bonusing and Player Tracking modules are invaluable assistants in the management of the gaming halls, increasing as well their players’ overall gaming satisfaction.
ICE London 2020 will primarily be an event full of product debuts for EGT, as well as for its subsidiaries EGT Multiplayer and EGT Interactive, which will share the same display, showcasing numerous new multiplayer and iGaming solutions. All visitors will be pleased to find that the EGT family has many and varied ways to make their gaming projects happen with ease and pleasure.
Balkans
EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025
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EGT Digital celebrated a remarkable achievement at this year’s Golden Spade’s Awards, securing the prestigious title “Online Platform of the Year” for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the company’s continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT Digital’s proprietary in-house AI core, developed entirely by the company’s data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure – comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway – X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award, Georgi Mihaylov expressed his gratitude: “These awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I can’t wait for us to come back again next year.”
Special Recognition for Industry Leadership
The Golden Spade’s Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title “Outstanding Contribution to the Development of the Gaming Industry.” This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
“What we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.”
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
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Entain’s Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of England’s national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues – collectively known as the Trident Leagues – that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to £5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, women’s and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching In’s contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty – Jamie Carragher and Peter Crouch – the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: “We are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
“When we started this project back in 2020, non-league clubs – and English football more generally – were staring into an uncertain future amid the Covid-19 pandemic.
“The grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
“We would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.”
Carmen Alexander from the Global Football Industry Awards added: “Congratulations to Entain and all 2025 Global Football Industry Award winners.
“Our judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.”
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Industry News
Sky Bet Relocates Headquarters to Malta
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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.
The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry – something the industry is aggressively campaigning against. Sky Bet, which describes itself as “the UK’s No. 1 betting app,” has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.
Flutter Entertainment PLC, Sky Bet’s parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutter’s “UK and Ireland” business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a “need to operate more efficiently” and to reduce costs.
Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, “day-to-day commercial and marketing decision making will take place in Malta,” although Sky Bet’s Leeds office would continue to be one of Flutter’s largest.
The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.
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