Media Troopers reports seasonal spike tied to NBA postseason and World Cup campaigns

Media Troopers said it recorded strong seasonal growth in campaign performance and affiliate earnings, citing increased traffic, player registrations, first-time depositors, and affiliate revenue during campaigns aligned with the NBA postseason and FIFA World Cup.

The company pointed to two campaign windows—the NBA Finals (June 3 to June 13) and the World Cup (June 11 to July 19)—as key drivers of the results. Media Troopers said its operator campaigns are designed to help partners market to new wagering audiences while aligning with current wagering trends.

Media Troopers said that so far in 2026 it has gained more than 100 thousand new depositing customers, representing a 60% increase compared to the previous year. The company also cited a January surge in bets that it attributed mainly to the Super Bowl.

During its NBA-focused campaigns, Media Troopers said betting interest spanned game winners, spreads, totals, player props, futures, and live betting, with betting activity up 120% compared to the previous year. For the World Cup, Media Troopers said betting activity increased 80% compared to last year, when no tournament was taking place, and attributed engagement to loyalty to national teams, a tournament structure featuring 48 teams across 104 matches, and match-day wagering.

“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”