Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

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BLAST has signed IC as the Official Online Trading Partner of BLAST Premier and BLAST Slam, the companies said on 14 July 2026. The multi-year agreement covers BLAST’s Valve esports properties, including Counter-Strike and Dota 2, with activation across live broadcasts, arena events and BLAST.tv.

BLAST said IC will be integrated through broadcast branding, arena visibility, bespoke content, fan competitions and on-site activations at selected events. The partnership also includes sponsorship of BLAST Higher Lower, described as “BLAST.tv’s Counter-Strike 2 skin value game.”

James Brown, Commercial Director at BLAST, said: “IC is exactly the type of ambitious global brand that shows where esports is heading.. By choosing BLAST as a platform, IC is investing in one of the most engaged digital audiences in global entertainment. This partnership goes far beyond brand visibility. IC will be part of the broadcast, part of the arena experience, part of our content and part of how fans engage with BLAST.tv. That is what makes this exciting. It is a brand using esports as a serious global media and engagement platform.

Tony Philip, Chief Marketing Officer at IC, said:

“At IC, we look for partnerships that reflect what our brand stands for. BLAST brings together technology, performance, precision and highly engaged global communities, making esports a natural extension of our sponsorship strategy. As our brand continues to evolve globally, this partnership allows us to connect with a new generation of digitally native audiences through experiences that reflect the values our brand is built on – technology, precision and performance.”

IC’s first event under the deal will be BLAST Premier Bounty S2 in Malta, running from 21 July to 3 August. BLAST said 32 teams will compete for a $1,150,000 USD prize pool.

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Following the release of The Msuva Story documentary, LEONBET and its brand ambassador, Simon Msuva, are continuing the campaign with a nationwide media tour to share the footballer’s inspiring journey and encourage young Tanzanians to pursue their dreams with determination and confidence.

The media tour saw Msuva visit leading radio stations across Tanzania, where he discussed his football journey, the challenges he overcame, and the message behind the documentary. Through these conversations, LEONBET and Msuva encouraged young Tanzanians to believe in their ambitions, work hard, and never give up on their dreams.

The documentary chronicles Msuva’s rise from a young football enthusiast to one of Tanzania’s most recognisable professional players, highlighting the determination, discipline, and resilience that shaped his career.

“As someone who started with a dream, I want young people to know that every challenge can become an opportunity if you keep believing in yourself,” said Simon Msuva. “I hope my story inspires the next generation to pursue their goals with confidence and determination.”

As part of the campaign, LEONBET and Msuva also hosted a special community football event featuring local teams Taifa King (Temeke) and Wekewa FC (Kinondoni). Held at Mwembe Yanga Grounds, the friendly match brought together football, entertainment, and community engagement, with Simon Msuva attending as the guest of honour and meeting young fans throughout the day.

The initiative reflects LEONBET’s ongoing commitment to supporting sports development and creating opportunities that inspire young talent across Tanzania. Beyond sponsoring professional athletes and sporting initiatives, the company continues to invest in projects that strengthen local communities and promote positive role models.

Through The Msuva Story and the accompanying media tour, LEONBET and Simon Msuva hope to remind young Tanzanians of one simple message:

“Every dream is possible if you believe.”

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