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Polymarket Named Official Prediction Market Partner of Serie A in the US
Polymarket, the world’s largest prediction market, and Serie A USA announced a multi-year regional partnership, naming Polymarket the official and exclusive prediction market partner of Serie A in the US. The agreement marks a significant step forward in Serie A’s international growth strategy and introduces a new way for American fans to engage with the league, its clubs, and its players throughout the season.
Under the partnership, Polymarket will serve as the exclusive U.S. platform for Serie A prediction markets and will receive brand integrations across the league’s U.S. media and digital channels. Markets will be powered by official Serie A data, with data services provided by Genius Sports, delivering enhanced accuracy, transparency, and integrity across all Serie A offerings on the platform.
“The next phase of sports engagement won’t be defined by more content, but by more participation. Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high,” said Shayne Coplan, Founder and CEO of Polymarket.
“The United States represents a key growth market for Serie A. Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends. It delivers an interactive, real-time product rooted in insights and participation perfectly aligned with their expectations,” said Michele Ciccarese, Marketing and Commercial Director of Lega Serie A.
The collaboration reflects the scale of Serie A’s U.S. opportunity. Soccer viewership and engagement continue to climb among younger, digitally native audiences, and the US remains one of Serie A’s most strategically important international markets. Prediction markets offer the league a differentiated fan engagement tool — one that rewards knowledge, invites active participation, and keeps audiences connected to the league’s storylines across the full arc of the season.
The announcement marks Polymarket’s second major international soccer partnership in recent months, following its agreement with LALIGA North America, and positions the platform as the defining prediction market destination for soccer ahead of the 2026 FIFA World Cup on home soil. With the tournament set to captivate American sports audiences at an unprecedented scale, Polymarket’s growing footprint across the world’s most-watched leagues, a roster that now includes MLB, NHL, UFC, MLS, and LALIGA North America, puts the platform at the center of what is expected to be a watershed moment for soccer’s mainstream breakthrough in the US.
The post Polymarket Named Official Prediction Market Partner of Serie A in the US appeared first on Americas iGaming & Sports Betting News.
Alina Avekse Mathiasen
Tequity signs RGS deal with DELULU to power cinematic slot portfolio
Tequity, the pioneering iGaming software provider, has entered into a strategic partnership with new slot studio DELULU to provide the infrastructure for its upcoming market debut through its licensed modular Remote Gaming Server (RGS) platform.
The agreement allows DELULU to leverage Tequity’s advanced RGS to deploy titles designed to blend high-end cinematic quality with measurable performance. By utilising Tequity’s streamlined infrastructure, DELULU maintains creative control and rapid development speeds as it prepares to bring its titles to global operators.
DELULU is currently finalising development on its initial portfolio, working closely with aggregators to prepare for a full market release. Every title will feature the studio’s signature bold art direction and character-driven narratives, optimised for the modern player’s appetite for engagement and streamability.
The partnership comes during a period of rapid scaling for Tequity, which now supports 30 RGS clients and over 120 integrations across regulated markets.
The agreement, which follows on from a recent flurry of partnerships with game providers and operators, further cements Tequity’s reputation as the technical partner of choice for studios looking to bypass the friction of traditional game delivery.
Tanja Bergman, Head of Growth – RGS at Tequity, said: “DELULU is a studio that refuses to compromise. Their focus on visuals that catch the eye and math that feels right aligns perfectly with our philosophy of providing technology that does all of the heavy lifting.
“We are excited to provide the stable, high-performance environment they need to turn their creative vision into a market-leading reality.”
Alina Avekse Mathiasen, CPO at DELULU, said: “When building a studio, the crucial difference lies in how complete the platform is. With Tequity, everything from the promo toolkit to the frontend SDK works as one system and this is highly beneficical.
“It allows us to ensure our creative decisions reach the player exactly as intended. Tequity gives us the technical freedom to focus entirely on the game, ensuring our titles hit the market fast, stable, and ready to perform.”
The post Tequity signs RGS deal with DELULU to power cinematic slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Gaming Corps extends bet365 partnership into Brazil
Gaming Corps – a publicly-listed game development company based in Sweden, has extended its partnership with bet365, taking its games live with the operator in Brazil as part of its continued expansion across regulated markets.
The launch builds on Gaming Corps’ existing relationship with bet365 and signals another important step in the studio’s wider Latin American growth strategy. The rollout has been delivered through Gaming Corps’ distribution partnership with Light & Wonder, supporting efficient market access through one of the industry’s most established content networks.
bet365 players in Brazil will gain access to Gaming Corps’ full line up, including Penalty Champion, the instant win game that puts players in a sudden-death penalty shootout where each successful strike increases the potential return. The launch also includes popular franchise titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean, while Brazilian players can also look forward to Gaming Corps’ three-game football suite arriving in time for the World Cup.
With a portfolio that stretches beyond standard slot content, Gaming Corps has focused on building games with more variety in both format and play style. Alongside proprietary concepts such as Smash4Cash
, A-MAZE-CADES
and X-MY-WAY
, the studio also develops Mine, Table, Multiplier and Plinko games, helping operators introduce a wider mix of experiences for different types of players.
Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”
A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”
The post Gaming Corps extends bet365 partnership into Brazil appeared first on Americas iGaming & Sports Betting News.
Australia
Regulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program
Regulating the Game has announced an updated partnership framework for the 2027 initiative, organized into four levels — Principal Partner, Signature Partners, Pillar Partners, and Activation Partners — aimed at providing sponsors a more defined connection with the conference, the RTG Global Awards, and the delegate experience.
The updated architecture showcases significant involvement in 2026 and mirrors the widened scope of the 2027 program, which encompasses a more extensive conference agenda and the growth of the RTG Global Awards from six to twelve categories.
Regulating the Game 2027 Sydney is scheduled for 8–10 March 2027 at the Sofitel Sydney Wentworth, featuring the RTG Global Awards ceremony on 9 March 2027.
A more distinct connection between partner funding and program worth.Every level is designed to correspond with the delegates’ experience of the program — starting with the conference opening, through Pitch!, the main program, the Global Awards Gala Dinner, and concluding the event. The goal is to minimize overlapping propositions, enhance category positioning, and achieve partnership results that are clear, traceable, and aligned with the program’s core.
• Principal Partner — The lead partner of the Regulating the Game 2027 program, with prominence across the conference, the Global Awards and the delegate journey. Reserved as a singular position.
• Signature Partners — A small group of premium partners aligned with flagship program elements, including Pitch!, the Global Awards Gala Dinner and other headline moments of the 2027 program.
• Pillar Partners — Partners aligned with the core thematic pillars of the Regulating the Game program: regulation and policy, compliance and integrity, safer gambling, and technology and innovation.
• Activation Partners — Partners supporting specific delegate touchpoints and experiences across the program, with visibility tied to defined activations.
A maturing global program
The 2027 program builds on the trajectory established in 2026, which saw strong international participation, the inaugural RTG Global Awards and the Pitch! showcase that brought together established providers and emerging RegTech disruptors. The expanded 2027 awards program — with six new categories including Black Market Disruption Initiative, Sport & Wagering Integrity Initiative, Research Impact, Gambling Harm Prevention Campaign, Compliance Advisory and Distinguished Contribution — broadens the recognition framework across the sector.
“The 2027 architecture reflects the maturity of the Regulating the Game program — a global conference, an expanded awards program and a delegate community that spans regulators, sector leaders, technology and research across multiple jurisdictions,” said Paul Newson, Principal at Vanguard Overwatch and Founder of Regulating the Game.
“Partners increasingly want a clearer line of sight to value, audience and alignment. The four-tier model is designed to provide that — fewer overlapping propositions, clearer category positioning, and partnerships that map to how the program is actually experienced by delegates.”
Partner engagement now open
Partnership conversations for the 2027 program are now open. Organisations interested in any of the four tiers are invited to make contact through Regulating the Game to discuss alignment, availability and entitlements.
Event Details
Regulating the Game 2027 Sydney 8–10 March 2027 Sofitel Sydney Wentworth, Sydney, Australia
RTG Global Awards Presentation 9 March 2027
The post Regulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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