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AGS grows slot sales strategy team with the addition of three veteran gaming executives

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AGS, a leading supplier renowned for delivering high-performing slots, table games, and interactive products and services to the global gaming industry, announced three key appointments that will strengthen AGS’ commercial slot sales strategy, operations and enterprise client development.

John McColl has been appointed Senior Director of Slot Sales Strategy.

Mark Morton will serve as Vice President of Slot Sales Strategy, and Loren Rosenberg has taken on the role as Vice President of Commercial Slot Strategy & Operations.

“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS.

“John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”

John McColl will lead sales strategy and commercial opportunity, focusing on expanding market share and driving revenue growth, while building a data-driven approach to cover AGS’ total addressable market (TAM) to identify and capture new opportunities.

With a career spanning more than 30 years across casino operations, gaming technology, entrepreneurship, and enterprise B2B sales in the North American gaming industry .

Including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment – McColl brings extensive experience leading national sales strategy and enterprise client development across commercial and tribal casino operators.

He was working closely as well with operators to optimize slot floor performance and product placement.

Mark Morton brings his three decades of experience across the global gaming industry to his new role of Vice President of Sales Strategy at AGS.

His track record of driving revenue growth, structuring high-value partnerships, and building scalable, performance-driven sales organizations will enhance AGS’ commitment to evolving its commercial model to better align with operator needs and accelerate long-term value creation.

Morton will focus on customer synergy and strategic alignment, streamlining the internal sales process, and expanding enterprise sales opportunities.

Most recently, he served as Senior Vice President at Marker Trax and Koin, where he led commercial strategy, pricing, and enterprise contract execution with leading operators including Boyd Gaming, Golden Entertainment, and Penn National.

Loren Rosenberg will serve as Vice President of Commercial Strategy & Operations at AGS, where he will be focused on maximizing the value of the company’s product portfolio and supporting its continued commercial expansion.

Rosenberg brings nearly 20 years of experience across the gaming industry, spanning product, commercial, and enterprise strategy roles.

His background includes work across land-based, digital, and social gaming, with a focus on bringing teams together, aligning clear priorities, and turning strategy into results.

Before joining AGS, Loren held senior leadership roles at Aristocrat and Everi, where he led global product and development teams while overseeing portfolio strategy through periods of meaningful growth and transformation.

He began his career at WMS, later acquired by Scientific Games, and held a range of roles across operations, strategy, and commercial functions.

For more information, visit newsroom.playags.com.

The post AGS grows slot sales strategy team with the addition of three veteran gaming executives appeared first on Americas iGaming & Sports Betting News.

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Booming Games marks two years in South Africa, targets top supplier spot

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Booming Games says it is marking two years in South Africa and is setting a target to be “recognised as the market’s leading games provider in the next 1-2 years,” according to a company statement dated 14 July 2026.

The Malta-based supplier entered the market in July 2024 and says it has since grown from a single partner relationship to working with “a host of tier one operators across Africa.” The company also claims its local team has doubled in size, with further hiring planned in the coming months, and noted shortlistings at the SiGMA Africa Awards and iGA Summit Awards earlier this year.

In South Africa, Booming Games said it has more than 145 titles “tested, approved and live” in Mpumalanga, Western Cape and Eastern Cape. The company also pointed to a partnership announced last month with World Sports Betting (WSB), under which a selection of its titles will be integrated into WSB’s platform.

Solomon Godwin, Head of Africa at Booming Games, said: “Close partnerships with operators is central to our ability to innovate and deliver at speed. These collaborations allow us to establish a comprehensive feedback loop that informs future games. Put simply, we listen to our punters through our partners.”

Looking ahead, Booming Games said it plans to expand into “every remaining province” and increase investment in local presence and operator partnerships, including targeting new aggregator platforms entering the market. The supplier also said it will expand its release pipeline with localised titles and is developing new games across crash and instant categories, alongside updates to existing games.

Max Niehusen, Founder of Booming Games, said: “South Africa already drives the largest proportion of our revenues in Africa, and as we celebrate two successful years here, we are well placed to build out our offering even further over the years ahead.”

The post Booming Games marks two years in South Africa, targets top supplier spot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tonybet awards €7,000 silver prize in World Cup Card Collection campaign

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Tonybet has awarded a €7,000 prize to a player in Kilcock, Ireland, after the customer found the campaign’s silver card in the operator’s World Cup Card Collection promotion. The update was announced Tuesday 14th July 2026.

The World Cup Card Collection includes 51 cards: 48 digital cards representing each participating World Cup nation, plus three unique cards—gold, silver and bronze—tied to prize payouts. Tonybet said the bronze card was available during the group stage and was previously found by a customer in Canada.

According to the operator, the silver card was available during the knockout rounds through the quarter-finals. The gold card is now in play for the semi-finals, third-place play-off and final.

Tonybet Head of Product Kiryl Liudvikevich said: “Our Tonybet World Cup Card Collection Bronze prize went during the group stage; now Silver has gone too!

“A massive congratulations to our lucky winner in Kilcock, County Kildare. Silver was always the knockout-round card, available once the World Cup reached the stage where a single result ends a team’s tournament. It has found its winner just as the field thins to the last handful of nations.

“Now we’re down to the final four, that’s where the competition really hots up, leaving just the golden card still hidden somewhere for our lucky winner to find. Best of luck to all of our players as this amazing World Cup reaches its conclusion this week.”

Tonybet said its World Cup Card Collection runs until 31 July. With the bronze and silver cards already claimed, the remaining campaign prize depends on when the gold card is found before the promotion ends.

The post Tonybet awards €7,000 silver prize in World Cup Card Collection campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tequity signs Koom Games to its RGS platform

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Tequity has agreed a Remote Gaming Server (RGS) deal with slot studio Koom Games, with the partnership announced on 14 July 2026. Koom Games will use Tequity’s licensed modular RGS to develop and roll out new titles for distribution to operators worldwide.

Under the agreement, Koom Games will use Tequity’s infrastructure to handle game delivery while keeping control of its creative and development roadmap. The studio said its approach is to build content closer to mobile and social gaming than traditional casino titles.

Tequity said it currently supports 31 RGS clients and manages more than 130 integrations across regulated markets. The company positioned the Koom Games deal as part of a wider run of commercial agreements with providers and operators.

Tanja Bergman, VP of Partnerships at Tequity, said: “Koom Games is a studio that is looming to enter the global market by making a big splash. The team’s dedication to creating content that is genuinely fresh is highly impressive. We are thrilled to offer the stable, high-performance environment needed to transform this creative vision into a market-leading reality.”

Marko Zulj, CEO & co-founder at Koom Games, said: “Whenever operators and aggregators ask us what category our games fit into, we actually struggle to give a traditional answer. Instead, we tell them, ‘you’ll need to try them, because you haven’t played this before’.

“Our games come with completely new mechanics, fresh math, and features built for social engagement. To scale such a vision and remain agile, we needed more than a reliable RGS — we were looking for a robust iGaming platform that lets us confidently develop in any direction, and we found exactly that in Tequity.”

The post Tequity signs Koom Games to its RGS platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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