Latest News
March sports calendar 2026: use Boomerang Partners’ schedule to win in the TIME TO WIN tournament
The halfway point of the TIME TO WIN affiliate tournament, organized by Boomerang Partners, is approaching. Until March 31st, participating teams can complete five types of tasks and accumulate points to gain access to five draws for valuable prizes. The company is offering unique experiences and rewards, thanks to its status as an Official Regional Partner of AC Milan: ranging from a trip to Milan for a top-tier Serie A match against FC Juventus to an exclusive visit to Milanello powered by Clivet, AC Milan’s training ground.
The perfect time to join the TIME TO WIN tournament
Affiliate teams that haven’t yet joined the TIME TO WIN tournament can do so at any time. And right now is the perfect moment to jump in – the March sports calendar is packed with top-tier tournaments. Sports-focused affiliates can leverage this by tackling the task of driving new sports users for brands in Boomerang Partners’ client portfolio. The more points they earn, the higher their chances of qualifying for the prize draws. These prizes include exclusive TIME TO WIN merch packs, official AC Milan jerseys signed by players, a trip to the AC Milan v Cagliari home match, a trip to the AC Milan v Juventus home match complete with exclusive behind-the-scenes access, and an exclusive trip to AC Milan’s legendary Milanello powered by Clivet training base.
Here are just a few examples of promising tournaments for participants in the TIME TO WIN competition:
- March 10-12 and 17-19: UEFA Champions League Round of 16 matches
- March 12-13 and 19-20: UEFA Europa League and Conference League Round of 16 matches
- March 25: The MLB season kicks off with San Francisco Giants v New York Yankees at Oracle Park, the world’s premier baseball league
- March 15-29: The Miami Open, one of tennis’s elite events, takes place
- The NHL and NBA regular seasons are approaching their decisive phases – by the end of March, the playoff picture for many teams should become clearer.
Given that March is packed with sports tournaments, affiliate teams can avoid traffic drops by effectively switching their audience from one competition to another. To do this, they need to encourage migration, for example, from football to tennis by highlighting major tournaments, daily express bets, and simple markets. Successfully managing this helps affiliates reduce churn and retain traffic across sports.
Timing is key during a busy sports season. Therefore, preparation and attention to detail are essential for affiliates. Affiliates can benefit from using performance dashboards to track campaigns by geographical region, device, and traffic type, maintain a content calendar for Pre-, Live-, and Post-event pushes, and regularly review conversion and traffic data to refine audience targeting and offer selection. Interested affiliate teams (especially TIME TO WIN tournament participants) can find more useful tips in the Calendar.
Darina Sharban, Affiliate Team Lead at Boomerang Partners: “We expected a strong start to the tournament, but the level of participant activity has still impressed us. We’re seeing interest across all five task types and are confident the competition for the prizes will be fierce. It’s great that we can offer our affiliate partners such unique prizes, like the trip to Milanello. Good luck to everyone!”
Only ___ days remain until the end of the tournament – it concludes on March 31st. Every day, the participants are racking up more points. Now is the time to make your move.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Artificial Intelligence
BetConstruct AI hosts Harmony Predictstreet event in Yerevan
Eighth Harmony edition runs July 8–9 and spotlights ADI Predictstreet collaboration ahead of the FIFA World Cup Final.
BetConstruct AI held its Harmony Predictstreet event on July 8–9, 2026 in Yerevan, Armenia, bringing together more than 300 guests for two days of networking and company updates.
The eighth edition introduced the “Predictstreet” branding to reflect BetConstruct AI’s strategic collaboration with ADI Predictstreet, described in the release as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said the partnership includes integrating ADI Predictstreet’s prediction market solutions and official match streaming rights into its platform, timed for “the most important commercial moment in the four-year sports calendar, with the FIFA World Cup Final just days away.”
Day 1 was hosted at Garni Temple for an evening reception, including a live performance by the Armenian National Philharmonic Orchestra, a mapping show and music from DJ Leblanc.
Day 2 began at SoftConstruct headquarters with an office tour and networking session, before moving to Dvin Music Hall for the Harmony Predictstreet Gala Dinner. BetConstruct AI said founders and executive leadership presented updates on Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and “the latest updates driving Vivaro.me and Open Stake forward.”
The company positioned the event as a forum for discussing future direction across its ecosystem, and confirmed plans to continue the series with a ninth edition.
The post BetConstruct AI hosts Harmony Predictstreet event in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ESPN Networks
THE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION
This summer’s event also saw huge growth in reach and engagement across WSOP’s social media channels, with over 378 million views
With 51 days of thrilling, high-stakes competition in the bag, the 57th annual World Series of Poker (WSOP®) at Paris Las Vegas and Horseshoe Las Vegas officially concluded its summer tournament schedule on July 15, 2026. Featuring a massive slate of 100 live gold bracelet events, this year’s festival once again demonstrated the unparalleled scale, passion, and global community of live tournament poker.
“The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “The energy inside Horseshoe and Paris Las Vegas was nothing short of electric. What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor. Through our newly redesigned final table arena, extensive linear broadcast schedule, and unprecedented digital engagement, we brought the drama, excitement, and glory of winning a WSOP gold bracelet to millions of new fans worldwide. We are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”
Redefining the Live Experience on Poker’s Biggest Stage
Throughout the summer, the Las Vegas Strip was the focal point of the poker world as players from around the globe competed for poker’s ultimate prize: a WSOP gold bracelet and a place in poker history.
Key milestones from the summer tournament action include:
- Colossal Main Event Field: The legendary $10,000 No-Limit Hold’em World Championship (the ‘Main Event’) attracted a massive field of 9,208 entrants, creating a colossal prize pool and proving the enduring allure of the world’s premier freezeout tournament
- The New Final Table Arena: WSOP officially unveiled a completely redesigned, state-of-the-art Final Table Arena and broadcast environment. The new stage integrates advanced lighting and large-scale digital displays to elevate the presentation of poker’s most prestigious final tables
- Historic Broadcast Expansion: Live coverage of the Main Event returned to ESPN alongside a new multi-year broadcast agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally
- The “Final Nine”: The final nine players survived a grueling field to punch their ticket to the historic Main Event Final Table. They will return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN
- Summer of Superstars: This year’s event saw an unprecedented number of bracelets won by poker luminaries with impressive records in the game’s history books; Daniel Negreanu won his eight WSOP bracelet by taking down Event #76 $100,000 High Roller Pot-Limit Omaha for over $2.2M, while reigning WSOP Main Event champion Michael ‘The Grinder’ Mizrachi further burnished his reputation by winning Event #70 $10,000 Pot-Limit Omaha Championship, claiming his ninth WSOP bracelet and a $1.35M prize. The poker world’s undisputed power couple Kristen and Alex Foxen also made history by each claiming a WSOP bracelet in 2026, taking down Event #19 $25,000 High Roller No-Limit Hold’em and Event #44 $10,000 Super Turbo Bounty No-Limit Hold’em, respectively
- Seamless Player Experience: The WSOP Live mobile app continued to enhance the playing experience, streamlining registration, virtually eliminating cage lines, and providing real-time seat alerts to thousands of players throughout the summer
WSOP 2026 By The Numbers
- 251,899 entries – a new record for the total number of entries in a single WSOP series
- $469,975,059 – total 2026 WSOP gold events prize amount
- 35,157 places paid
- 22,811 entries to Event #63 $1,000 Mystery Millions No-Limit Hold’em – the biggest field in the 2026 series, the largest Mystery Millions event, and the largest $1,000 event in live tournament poker history
- 1,368 entries to Event #68 $1,000 Ladies No-Limit Hold’em Championship – the largest Ladies event in live tournament poker history
- 11,933 entries to Event #18 $1,500 Monster Stack No-Limit Hold’em – the largest Monster Stack event in live tournament poker history
- 4,764 entries to Event #87 $1,000 Mystery Bounty Pot-Limit Omaha – the largest Pot-Limit Omaha event in live tournament poker history
- 12,560 entries to Event #72 $1,000 Mini Main Event – the largest Mini Main event in live tournament poker history
- 41 – The number of $1M+ prizes won across the 2026 series
- 57 events exceeded $2+ million prize pools – equalling last year’s record
- 8 events exceeded $10+ million prize pools
- 149 – number of countries represented in the WSOP 2026 playing field
- Top Ten Countries by WSOP 2026 participants: 1 – United States, 2 – Canada, 3 – France, 4 – Great Britain, 5 – Japan, 6 – China, 7 – Israel, 8 – Germany, 9 – Brazil, 10 – Mexico
- 111 – number of countries represented in the WSOP Main Event 2026 playing field, a new record
- Oldest Player – Merle Vangieson, born June 28, 1931
- Youngest Player – Easton Jorgensen, born July 13, 2005
Worldwide Broadcasts Drive Growth Of Game
With thrilling WSOP action broadcast exclusively on ESPN Networks, Eurosport, TNT Sports, Abema Japan, Groupe M6 in France, and other media partners, poker fans had more opportunities than ever to follow their heroes, new and old, at the felt in 2026.
Comprehensive linear and digital coverage, available in more than 300 million homes across 70+ countries, ensured that countless big moments – from calculated bluffs to cunning value bets – were analyzed and enjoyed by enthusiasts on every continent.
Edited WSOP broadcasts will air from July 21, allowing a worldwide audience to catch up on all the summer’s action.
Explosive Digital Reach: WSOP’s Social Media Footprint
A highlight of the 57th annual WSOP was its unprecedented digital growth. While fans packed the physical tournament rooms, millions more watched the action unfold online. Across all major platforms, WSOP social media channels generated an astronomical 378.3 million total views during the 100-bracelet series, adding 222,828 total new followers across its digital ecosystem.
WSOP 2026 Social Media Performance
|
Platform |
Total Views/Impressions |
New Audience Growth |
|
YouTube |
38.7 million views |
103,128 new subscribers |
|
|
125 million views |
54,450 new followers |
|
|
127 million views |
56,800 new followers |
|
X |
36.6 million impressions |
8,450 new followers |
Looking Ahead: A True Global Season
While the Main Event action in Las Vegas has paused until the Final Table resumes in August, the WSOP excitement continues year-round. This year marks the formal rollout of the ambitious, revamped $1 Million Global Player of the Year (POY) race. The new global leaderboard unifies the brand’s three flagship festival pillars: WSOP Europe (which completed its historic run in Prague earlier this spring), the Las Vegas summer series, and the upcoming WSOP Paradise winter festival.
The global POY winner will be crowned at the conclusion of WSOP Paradise, hosted at Baha Mar resort in The Bahamas from December 1 to 17, 2026. In the meantime, the WSOP Circuit (WSOP-C) continues its action-packed year, including a special concurrent Circuit run in Las Vegas from July 14 to 25, 2026.
Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more news and updates on WSOP events.
The post THE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION appeared first on Americas iGaming & Sports Betting News.
Latest News
DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London
An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.
The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression.
The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.


Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.
Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.
The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.
Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.
About DELULU
DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.
The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on Americas iGaming & Sports Betting News.
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