Latest News
Octoplay Debuts on PokerStars Spain, Fueling Rapid Growth
Octoplay has officially launched in the regulated Spanish market, expanding its successful global partnership with PokerStars, a top online gaming operator worldwide. This important achievement introduces Octoplay’s high-quality slot collection to Spanish gamers for the first time, reinforcing the supplier’s status as a major contender in the European iGaming arena.
Following a successful collaboration that is currently active in the UK, Italy, and Ontario, this launch in Spain signifies a strengthening of the business relationship between the two firms. By entering one of Europe’s most vibrant regulatory landscapes, Octoplay is implementing its strategy for swift growth, making sure its games are available to a broader audience in essential markets.
This collaboration harnesses Octoplay’s increasing fame for providing highly engaging content alongside PokerStars’ leading market stance. The expansion into Spain is a logical advancement of the companies’ collective achievements, introducing Octoplay’s certified, player-favorite games to an even broader audience.
“Our launch in Spain with PokerStars is a pivotal moment in our European expansion strategy,” says Ralitsa Georgieva, CEO at Octoplay. “Having already established a strong synergy with PokerStars in the UK, Italy and Ontario, we are confident that our premium games will resonate strongly with Spanish players. This market entry underscores our commitment to rapid growth and the strengthening of our partnerships with the industry’s leading operators.”
The collaboration with PokerStars in Spain comes after a series of notable achievements for Octoplay, especially in the United States. Following its entry into New Jersey, Octoplay quickly expanded into Michigan, carrying out its most ambitious launch to date by introducing four tier-one operators at the same time. This bold expansion approach is supported by exceptional performance metrics; Octoplay has just achieved the leading position for new suppliers in the Eilers & Krejcik Gaming overall US index, positioning them at the forefront of the industry’s “Top 25” ranking for rising providers. Currently possessing active licenses in the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Brazil, Greece, Romania, Malta, and Slovakia, the company is committed to providing an excellent gaming experience to an expanding worldwide audience.
The post Octoplay Debuts on PokerStars Spain, Fueling Rapid Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.
The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.
As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.
As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.
Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.
“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.
Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Media Troopers Extends World Cup Operations to Include LatAm
With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.
Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.
As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.
Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.
Shmulik Segal, CEO of Media Troopers, said:
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.
By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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